Old Spice Promotes New Scent With Music-Making Muscles And The Ability to Record Your Own.
To promote the new Old Spice scent Danger Zone, Wieden + Kennedy Portland teamed up with MJZ's Tom Kuntz, The Mill and Vimeo to present an interactive video starring former NFL star Terry Crews, that allows you to make your own music mix at the end of it. (Crews has starred in other Old Spice spots including one to launch Old Spice's new Danger Zone product line back in January called Blown Minds)
This time around Old Spice Muscleman Terry Crews does what no man has ever done before—play a drum set using nothing but his flexing muscles. In addition to watching his historically important muscle-powered performance, users also have the ability to use their keyboards to control Terry's muscles and create and share their own muscle-powered musical creations.
here's a keyboard cheat sheet (courtesy of Creativity-Online):
The interactive site runs in conjunction with the introduction of the indestructible Danger Zone Guy campaign, another series of ads starring -what is fast becoming overly prevalent in the ad world- mustachioed deboniar worldy men.
Both the interactive site and the Danger Zone campaign come on the heels of yet another brilliant campaign for the brand called Believe in Your Smellf, a series of commercials in which our skinny hero gains the confidence to break up with the likes of Heather Graham.
W+K has been on fire. If you haven't seen their New York office's new campaign for Southern Comfort, it's another homerun.
now, go mix some music:
Just watch the spot all the way through, then hit record and start pressing your keyboard :)
Old Spice official Site