A-Z of Dance Video Promotes A New Hybrid Denim from Diesel.

To demonstrate the flexibility of Diesel brand's new Jogg jeans, director Jacob Sutton captured some of the world's hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel's new hybrid denim: a combination of denim, jersey and 360° stretch.

The Perfectly Powerful Peanut Expressed in 12 New Ads From The National Peanut Board.

A new print, online and transit campaign by Atlanta ad agency Lawler Ballard Van Durand for the National Peanut Board combines the people photography of Chris Crisman with botanical illustrations by Wendy Hollender and Rose Pellicano.

Tasty 3D Type Design by Chris LaBrooy.

If you ever need some dimensionalized type for a project, 3D artist Chris LaBrooy is your man. With a portfolio full of inspiring personal projects and commissioned work, the freelance UK designer (whose architectural typography I have shared with you in the past) is hard to beat. Take a look at some of his terrific work.

Milton Glaser Designs Season 7 Poster For Mad Men - a Q&A With The Designer.

At 84 legendary graphic designer Milton Glaser is still creating and was enlisted to design the promotional ads for the upcoming season of AMC's Mad Men. As the advertising drama moves into the late 60's, the show's creator, Matthew Weiner and the Mad Men promotional team began thinking about the appropriate advertising aesthetic as the show approached its final two years.

A Moody Miley Stars In Marc Jacobs New 2014 Ad Campaign Shot By David Sims

Wearing the latest fashions and accessories, and pretty much the same pouty expression in all the photos, Miley Cyrus is the star of Marc Jocob's latest ad campaign for his SS14 Ready Ready to Wear Collection.

Kate Moss (and That Wacky Little VooDoo Doll) For Alexander McQueen by Steven Klein.

With bright yellow hair, lots of cuffs and clutching a doll in her likeness, Kate Moss is the star of the 2014 Spring Summer ad campaign for Alexander McQueen - her first time appearing in ads for the brand. Shot by the fabulous Steven Klein, the images are accompanied by a short film (shown further down in the post), also directed by the photographer.



In the majority of the dark and moody photos, Kate is clutching a 3D printed doll in her own likeness, who is wearing her own miniature versions of the Alexander McQueen fashions and in some of the shots, is stuck with pins.

I have opted to brighten up the following cropped details a lot so you can see them:





The print ads, as running (brightness not altered), in the campaign:








and a close up of those amazing shoes:

and now, brightened up by me so you can actually see them:


The four and a half minute film, directed and shot by Steven Klein, was inspired by the 1960 British thriller Peeping Tom, stars the 40 year old Moss and was shot in East London:


all images courtesy of Alexander McQueen

Nice New Honda Civic Tourer Spot from Wieden+Kennedy London Highlights The Inner Beauty.

From the Honda Newsroom:
Honda finds the ‘Inner Beauty’ with TV campaign for all-new Civic Tourer

The creative team behind Honda’s recent smash-hit viral film ‘Hands’ is aiming for further success with a new TV advertising campaign to welcome the Civic Tourer into Honda dealerships across the UK.

The campaign celebrates the idea that beauty is about much more than what appears on the surface. The creative plays to the trend in design, engineering and wider society of looks being valued over substance. The viewer is taken on a journey through various objects, including a golf ball, suitcase, chest of drawers and a guitar amp, to reveal the inner beauty of each.



It then goes on to position the new Civic Tourer as another perfect example of ‘Inner Beauty’; dynamic and sporty-looking, yet under the surface there lies practicality and function. That hidden substance includes a huge, class-leading 624 litres of boot space, secret storage compartments, concealed door handles, innovative safety features and Honda’s unique ‘Magic Seats’.



‘Inner Beauty’ comes hot on the heels of the critically acclaimed ‘Hands’ film, which to date has received almost 10 million views and won two awards. Creative agency Wieden+Kennedy London has once again teamed up with directors Smith and Foulkes of Nexus Productions to create the new campaign.



Inner Beauty debuts as a 60-second spot on 3 February; followed by further 60- and 30-second spots on television and video-on-demand.

Olivia Dunn, Head of Marketing for Honda (UK) comments: “Take a first glance at the Civic Tourer and you see a great-looking car. This campaign takes the viewer beyond that first appearance to emphasise the balance between style and performance, and the incredible practicality that the car delivers. Once again the team behind ‘Hands’ has brought the message to life in a fresh, innovative and compelling way in line with Honda’s high standards and unique style.”

As with many Honda commercials of recent years, the creative idea for the new campaign was in part inspired by time spent interviewing Honda engineers. Adrian Killham, Chief Engineer for the new Civic Tourer spoke at length to the team behind ‘Inner Beauty’ about the considerable amount of time spent on the design of both the exterior and interior, and his hope that people would want to look deeper than what’s on the surface to discover what lies beneath.


above: Honda 'Hands', which won several awards, celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

Scott Dungate, Creative Director at Wieden+Kennedy London, adds, “Beauty is more than just the outside. Beauty also lies inside, in how something fits together and works. We wanted to create a film that yes, showed the external beauty of the car, but also celebrated the wonder of the inside and how it works.”

To celebrate this new campaign, Honda (UK) will be running a five-day Twitter competition, launching on 3 February to coincide with the new TV adverts’ premiere. A short hypnotic loop from the ad will be Tweeted daily, each clip featuring a cleverly concealed word that relates to a great prize. Fans will need to find the hidden word and tweet it to @Honda_UK, using the hashtag #CivicTourer for the chance of win. Prizes include a camera, £743 to spend in one of the world’s most famous department stores (reflecting the car’s 74.3mpg performance) and a holiday for two. Follow @Honda_UK on Twitter for further information.



Designed and developed in Europe, the British-built Civic Tourer delivers distinctive styling, class-leading utility, advanced technology and an impressive balance between fuel economy and performance. With the lightest in class and super-frugal 1.6 i-DTEC engine, the first from Honda’s next generation Earth Dreams Technology range, the 1.6 diesel version offers low running costs with a highly competitive 74.3mpg and CO2 emissions from just 99g/km. The new Civic Tourer is the world’s first production car to feature a Rear Adaptive Damper System and features an all-new suite of innovative passive and active safety systems.

The new Civic Tourer is available to order now, arriving in dealerships in February 2014, with OTR prices starting from £20,265 for the 1.8 i-VTEC S model. For further information please visit www.honda.co.uk/civictourer

Jeffrey Darling's Ad Campaign For South Australian Tourism. (All 3 Spots)

The third but no means final installment of the ads by KWP! for South Australian Tourism Commission (SATC) launched earlier this month. Following on from the highly successful Kangaroo Island, Let Yourself Go and Barossa, Be Consumed (both shown in this post) campaigns comes Adelaide, Breathe.

All three have been the result of a partnership between the South Australian Tourism Commission, KWP! Advertising and Moth Projects. In particular director Jeffrey Darling and KWP! creative director James Rickard.

The most recent, Adelaide. Breathe is 1:46 seconds of stunning imagery with a fabulous cover version of INXS "Never Tear Us Apart" sung by Australian singer /songwriter Emma Louise.

Adelaide Breathe:


When embarking on the third ad in the series, the group were very conscious of the fact other advertisers, particularly but not exclusively in the tourism category were not only taking note, but also beginning to emulate what they had done. It became imperative to step things up again and the team has done so with Adelaide, Breathe.

"What I was interested in is how we could create a new language and a new ground swell instead of resting on our laurels. This is where the success of the previous pieces has come from: to dictate the game, not be a follower - even if it is the swell we created." says Darling. "Above all I wanted the piece to be entertaining. An appreciation of entertainment and art seems to sit at the very core of Adelaide's soul."

Barossa. Be Consumed (Music: Nick Cave & The Bad Seeds - Red Right Hand):


Adds Rickard: "Like many cities, Adelaide is a multilayered proposition, but what sets it apart from others is its creativity, youthful entrepreneurialism and freedom that are attributes of its DNA as a freely settled colony. It is the combination of space and pace that enhances that sense of liberty."

The spot, featuring singer Emma Louise and her astronaut alter ego discovering and exploring the city and its close regions, is set to her cover version of the INXS classic, Never Tear Us Apart. The track was produced by record producer, composer and engineer Nick Launay and Midnight Oil's Jim Moginie.

Kangaroo Island, Let Yourself Go (2012):


To date the campaigns have achieved record results, along with a number of awards including the Grand Prix at Cannes Corporate Television & Media Awards, and for Cinematography at LIA Awards.

Credits for Adeliade, Breathe:
Agency: KWP! Advertising
Creative Director/Writer: James Rickard
Art Director: Michael Gagliardi
Agency Producer: Di Willson
Account Manager: Tristan Glover
Production Company: Moth Projects
Director: Jeffrey Darling
Executive Producer: Sarah Blair
Producer: Kate Sawyer
Editor: Adam Wills
Post Production: Kojo
Compositing & Colour Grading: Marty Pepper
Music: Never Tear Us Apart, INXS
Performer: Emma Louise
Producer: Nick Launay

information courtesy of campaignbrief

Sony Bottles Their Waterproof MP3 Players And Sells Them Via Vending Machine.

DraftFCB of Auckland has created a marketing first - The Bottled Walkman. To illustrate the waterproof properties of Sony's W Series MP3 player, they cleverly packaged the device in bottles full of water and then hijacked a vending machine in a gym and transformed it into a product display, distribution channel, and talk piece.







Targeting swimmers specifically, the unique idea removes barriers to purchase, allowing swimmers to buy the product inside of gyms and public pools as easily as buying a bottle of water.



The effort was further supported with additional signage in the pool area:



Video:


See the full creative credits here

They are only packaged this way in new Zealand, but you can purchase them here

William Wegman Trades In His Weimaraners For Greyhounds In Trussardi's Spring Ad Campaign.

Italian brand Trussardi asked artist and photographer William Wegman to create its spring/summer 2014 advertising campaign. For the first time in his career, the American photographer famous for the photos of his gorgeous Weimaraners will be working with a new subject: Trussardi's greyhound, which he photographed to celebrate the 40th anniversary of the brand logo.



"I dedicate this project to the greyhounds of Trussardi: mysteriously calm, wonderfully photogenic and most of all incredibly elegant" - William Wegman

The "Making Of" video:


Fashion, art and photography meet to create a series of pictures in which the greyhound stars with the most iconic clothes and accessories of the Trussardi spring/summer 2014 collection designed by Creative Director Gaia Trussardi.

The ads were designed to run as the following spreads:




And as single page ads:







Photographer William Wegman with one of his Weimaraner Pups:


Trussardi greyhounds have been a mascot for the brand since it's inception and appear in their logos and most of their ad campaigns. Below are images from Trussardi's  Fall/Winter 2012 ad campaign shot by Karim Sadli in which the regal Greyhound also appeared.



Trussardi logos:


Trussardi products and accessories are concentrated on accessories, 100% Made in Italy, with style that is strong and subtle, incisive and fresh. The selection of leathers and materials is unparalleled, characterized by uncompromising quality and peerless expertise gained through 100 years of experience. Trussardi is a comprehensive brand, in constant development, that includes a city bike, pet accessories, perfumes, candles, and eyewear. Trussardi garments and accessories are available at the world's most prestigious multibrand stores, in addition to the Trussardi boutiques in Milan, Rome, Shanghai, Macao, and online.

Trussardi 

William Wegman