Glowing Snowboarder Lights Up The Alps.

A Night-time Snowboarding Short Lights Up the Last of the Winter Snow

Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes.



The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. "I was really drawn to the idea of a lone character made of light surfing through darkness," says Sutton of his costume choice. "I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source."

Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. "Filming in the suit was the most surreal thing I've done in 20 years of snowboarding," says Hughes of the charged salopettes. "Luckily there was plenty of vin rouge to keep me warm, and Jacob's enthusiasm kept everyone going through the cold nights."

Jacob Sutton

A Modern Penthouse Renovation With Indoor Pool Overlooking France's Loire River.

Located on France's l'île de Nantes on the Loire river, is this wildly modern penthouse renovated by architects Avignon et Clouet.






With transparent interior walls, modules for sleeping, a retractable wall mounted staircase, an indoor pool, the 185 square meter penthouse has views from every angle.

The indoor pool:



Kitchen and Dining area:




Sleeping modules:


Living areas:


The stairwell (above and below) is wall-mounted and retractable






An overhead look at France's l'île de Nantes:

Exterior view of the building in which the penthouse is located:

Floor plans:



photos courtesy of Avignon et Clouet,Stephane Chalmeau, Philippe Ruault and Thierry Malty.

Beer Tracker. The Bottle Opener That Counts More Honestly Than You Do.

"I was fine, I just had three beers."
"LIAR! Beer tracker opener logged five."
Okay, so this fun little gadget could cause a few fights between couples or friends. Or it could be a great way to keep that beer belly at bay. The Beer Tracker bottle opener counts the number of bottles of brew you pop open. That way you know exactly who to blame (most likely yourself) the following morning and can just reset it for the next wild night.....



$10, buy it here

Barf Bags to Boarding Passes, EVA Air and Sanrio Brand the Heck Out of Hello Kitty Air.

If United Airlines turned the skies "friendly", then EVA Air has now made them "cute." Taiwan's second-largest carrier, EVA Air, and Japan's Sanrio, have collaborated for the second time to bring us Hello Kitty branded air travel. The two companies launched the first generation of Hello Kitty jets in 2005, but that fleet was disbanded in 2009, after its licensing agreement expired.



Then last year, they launched the first of the new fleet, the Hello Kitty 'Magic Stars' Airbus. Soon after, two more brand-new A330-300 aircrafts, The Hello Kitty 'Loves Apples' and the Hello Kitty 'Around The World' jets joined the Magic Stars Jet. Each has 30 Premium Laurel seats and 279 economy seats, an increase of 57 seats over the airline’s A330-200 jets. Magic Stars Jet flies to Sapporo and Guam, Apple Jet flies to Seoul and Fukuoka with the Global Jet serving Hong Kong and Tokyo.



White with the exception of green tails and the EVA logo, the aircraft are giant airborne canvases for Hello Kitty and her friends.

Hello Kitty Magic Stars Jet:


Hello Kitty Around The World Jet:


Hello Kitty Loves Apples Jet:



The cute exterior graphics on the jets are only a small part of the enormous branding project. From the actual boarding gate in Taiwan's airport to the ticket kiosks, everything related to the experience is branded with the cute mouthless cartoon kitty.


above: Even the gate at the airport is entirely Hello Kitty-ed out.


above: new Hello Kitty Kiosks for Eva Air tickets and boarding passes

Flight attendants, headrests, in flight programming and pillows all have the popular Sanrio character upon them in some manner:








All the meals, regardless of class or jet, are branded with Hello Kitty:





On board the plane over 100 in-flight items are specially designed with the Hello Kitty motif - including headrest covers, tissues, paper cups, utensils, milk bottles, snacks, soap dispensers, hand lotion, meals, ice cream, flight attendant aprons... even the barf bags.


above: Attendant aprons, ice cream, snacks and branded barf bags


above: The soaps and lotions on the flights are branded Hello Kitty


above: Hello Kitty branded menus, food trays, chopstix and utensils


above: Hello Kitty branded luggage tags, tickets and boarding passes

Passengers can also purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, miniature plane models, and the flight attendant Hello Kitty aprons.


above: Sanrio duty free store in Madrid airport.


above: Models of EVA Air's Hello Kitty Fleet are available for purchase in their online store

Fans can check Hello Kitty Jet flight schedules, details of the latest travel packages and more on the dedicated website (in Chinese, Korean and Japanese only).



They can also download Hello Kitty Jet wallpaper and keep up-to-date on availability of Hello Kitty duty-free items. As a special bonus, the website features The Story of Logojets video about the origin of EVA’s popular Hello Kitty Jets.

EVA Air Hello Kitty

images and info courtesy of EVA air, limcorp and CNNgo