If It's Hip, It's Here (Archives): social media

Showing posts with label social media. Show all posts

Cheetos Lets You TP Any House For Halloween - Digitally.

A classic Halloween prank is to TP (toilet paper) the front yard of unsuspecting victims. But with today's on-edge society, you may get shot. That said, here's a safe and fun alternative for you, created by ad agency Goodby Silverstein & Partners. Cheetos' interactive "Chester's Project TP" uses Google street view to help you target your victims. Simply put in an address and watch the fun unfold.

Chester, the Cheetos Brand icon and spokeman (spokesanimal?), flies around in a helicopter spouting some funny-over-the top copy as Google maps locates the address you chose. Once you confirm the 'target' of your cyber-hijinx, bombs away... and the chosen location is digitally tee-peed. You can then share it via all the usual social media channels or as an email.

To show you how it works, I engaged with it and then took screen grabs of each step for you:

Fun branding idea to remind you that snack food out there amongst all the candy during this time of year. Now, it's your turn.

Cheetos Project TP

The 50 Most Stylish New Yorkers Photographed By Phil Oh For StyleCaster

Renowned street style photographer Phil Oh of Street Peeper was enlisted to shoot this year's installment (the third) of StyleCaster's "The 50 Most Stylish New Yorkers."

It's been refreshing to come across this slew of nice tv spots in the past week. Given that 95% of commercials on the air are easily dismissed as forgettable, I thought I'd share this trio of well-produced, entertaining and engaging commercials for such common product categories as liquor, cars and food.

Advertising largely parody products that lack a distinguishing characteristic - booze, pizza and the vague history of a car manufacturer - it's not easy to do memorable advertising, yet these three have succeeded. All have a social media component as well.

Jose Cuervo Tequila

Keifer Sutherland has never been sexier as he encourages us to have a Cuervo and a story, but no regrets (albeit I know a lot of tequila stories that include regrets), in this new 60 second spot for Jose Cuervo Tequila by McCann Erickson New York:

The campaign includes TV, online and print advertising, and a social media effort inviting consumers to share their stories at #cuervostory.

Honda Branding Spot

Honda creates a worthy successor to their famous Cog Spot with "Hands" by Wieden + Kennedy, London. The 60 spot celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years:

Discover the engineers notes, facts, insights and tales behind Honda's history in this embellished version shown here.

Dominos Pizza

And lastly Domino's newest spot and campaign by CP+B, Powered by Pizza, is a refreshing look at the common consumption of the convenient carb-laden pie by those burning the midnight-oil while celebrating innnovation:

Connecting with project and business owners who utilize Indiegogo, they will offer gift cards directly to individuals within the fundraising site who pledge support toward select projects reflecting great and innovative ideas.

In addition, the "Pizzavestors" program, where about 30 startup companies all throughout the U.S. were treated to a $500 Domino's Pizza gift card, will be an added part of the campaign – all in the spirit of fueling great ideas and encouraging organizations to keep up the good work. Share what you do when you're #poweredbypizza on Facebook, Twitter, and Instagram.

Now, back to your regularly scheduled mediocre advertising.

It's True. Grumpy Cat Branded Bottled Flavored Coffees, Grumppuccinos, Hit The Market.

Everyone's favorite foul-faced feline, Grumpy Cat, made famous via social media, is capitalizing on her popularity. Grumpy Cat Grumppuccino™, a premium coffee drink that combines quality, quirkiness, and humor, is coming to the Ready-To-Drink coffee market.

Made from premium Arabica coffee and milk, Grumpy Cat™ Grumppuccino™ is available in Mocha, Coffee, and Vanilla flavors. Tagged with "It's Awfully Good™", the flavored bottled coffees will be available August 7th.

The Official Website

Better Living Through Chemistry. Contemporary Capsule Sculptures by Edie Nadelhaft.

BLTC: Limited Edition Sculptures
Better Living Thru Chemistry is a limited edition sculpture series consisting of over-sized glass and mixed media capsule-shaped objects emblazoned with text messages, abbreviations, acronyms and slang. A snarky commentary on our over-medicated society, Edie was inspired in equal parts by the ubiquitous presence of social media in contemporary culture and the simultaneous rise of direct-to-consumer pharmaceutical marketing. This collection pokes fun at the alternately amusing and depressing correlations between the two phenomena as both are enlisted to over-simplify the human condition and expedite contentment.

all images and cleverness courtesy of HappyPlace.

Neon Valentines By Tracey Emin Take Over New York's Times Square.

Not only does this public art installation in New York's Times Square add some colorful romance to the city, but by snapping a pic of yourself amongst it and sharing it, you get a chance to win a digital limited edition by Tracey Emin, and that's something to set one's heart a-flutter.

The installation, "I Promise To Love You"

s[edition], the online platform for the world’s most renowned contemporary artists to sell their digital limited editions, brings celebrated British artist Tracey Emin to Times Square throughout February.

above: Tracey Emin: I Promise to Love You © Tracey Emin, Photograph by Ka-Man Tse, 2013.

“Every year I send valentines. This year I won’t have to. Times Square will do it for me,” said Tracey Emin. The title is her promise to love NYC, as well as individual promises to love one another.

above: artist Tracey Emin

The artwork, a dazzling visual valentine, will be shared with New Yorkers and visitors as part of a synchronized program on over fifteen of the largest digital displays in Times Square.

“I Promise to Love You”, premiered on February 1st and plays throughout the month as part of the “Midnight Moment”, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition] helped bring these works to Times Square and they will all be available for sale simultaneously and exclusively at [s]edition.

February “Midnight Moment” features these neon works by Tracey Emin throughout February 2013, every night from 11.57pm – midnight:

above: I promise to love you, 2007

above: Love is what you want, 2011

above: I listen to the ocean and all I hear is you, 2011

above: When I held you I held your heart, 2012

above: can't believe how much (how much) I loved you, 2012

above: You touch my soul, 2012

Get in on the romance and show them your love!
Join Tracey Emin’s Digital Valentines in Times Square, Just Snap + tag + share your photo and they'll give you a digital limited edition by artist Tracey Emin.

above image composited by If It's Hip, It's Here using images from the midnight moment gallery and sedition's site.

• Snap a passionate photo in Times Square between 11:57pm and midnight with Tracey Emin’s art in the background
• Tweet or Instagram your photo with #MidnightMoment
• Follow @seditionart
• Win a Tracey Emin digital limited edition

Images of the installation in Time Square:

all images courtesy of www.seditionart.com

Galleries that represent Tracey Emin:
White Cube
48 Hoxton Square
London N1 6PB
UK
w: www.whitecube.com

Lehmann Maupin
540 West 26th Street
New York
NY10001
USA
w: www.lehmannmaupin.com

Galleria Lorcan O’Neill
1E VIA ORTI D’ALIBERT
ROMA 00165
ITALY
www.lorcanoneill.com