If It's Hip, It's Here (Archives): olympics

Showing posts with label olympics. Show all posts

A Very Moving Olympics Ad You'll Probably Never See, But Ought To.

This simple but powerful minute long Olympics commercial created by BBDO New York for their client Guinness Beer, illustrates the power of words.

Two new spots, both of whom quote deceased legends in their copy - Visa quoting Amelia Earhart and Apple double quoting (from the movie "Dead Poet's Society" in which there is a quote from Walt Whitman) - have recently broken on American television. Beautiful and inspiring cinematography accompany the goose-bump inducing copy in both spots.

Visa Olympics "Flying"
This lovely and inspiring spot is the first major work from BBDO since the agency, which lost Visa as a client in 2005, won back the lead creative duties from TBWA Chiat/Day in September, 2012.

The commercial celebrates Sarah Hendrickson and the Olympic debut of Women's Ski Jumping with the words of a great woman who loved to fly.

The social media segment will use the hashtag #everywhere; a sample post for the Visa Facebook page, referring to the Hendrickson spot, reads: "That's her #everywhere. Imagine yours." They further encourage you to "Get inspired with more athlete content at visa.tumblr.com."

Apple, iPad Air "Your Verse"
With a voiceover by Robin Williams taken directly from the movie "Dead Poet's Society", this one and a half minute spot from TBWA\Media Arts Lab combines the features and use of the iPad with stunning imagery and ends with "The powerful play goes on, but you may contribute a verse. What will your verse be?" asks the campaign.

They then encourage you to share your own "verse" at http://www.apple.com/your-verse/

An Up-Close Look At Damien Hirst's Spin Flag For The Olympic Closing Ceremonies.

Artist Damien Hirst’s giant interpretation of the union jack flag filled the entire floor of the Olympic Stadium as part of the magnificent celebration of the arts in Britain.

In recognition of his central role to British art, a specially commissioned work by Hirst was included as part of the Closing Ceremony of the 2012 Olympic Games. The colossal 130 meter wide red, white and blue spin painting covered the entirety of the Stadium floor and was filled with the celebrating Olympic athletes as they entered the arena. It is the largest reproduction of a Hirst piece ever produced.

The work, entitled ‘Beautiful Union Jack Celebratory Patriotic Olympic Explosion in an Electric Storm Painting’ (2012), was described by the Olympic committee as epitomising, “the dynamic, anarchic energy of British Pop Art.” It forms part of Hirst’s iconic series of spin paintings dating from the early 90s. Originally inspired by spin stalls at school fêtes, Hirst describes the paintings as a, “massive explosion of energy, full of life, colour and optimism”.

A selection of key spin paintings, including a collection which rotate mechanically in eternal replication of their fabrication process, can currently be seen at Tate Modern’s major ‘Damien Hirst’ exhibition, on display for the Olympic period until September 9th.

Under Artistic Director Kim Gavin, the Closing Ceremony – entitled ‘A Symphony of British Music’ – was a celebration both of the achievements of athletes at the London 2012 Olympic Games, and the significance of Britain’s contribution to the international art and music scene over the last 50 years. Since Hirst first came to public attention in 1988, when he conceived and curated ‘Freeze’, an exhibition in a disused London warehouse of his own work and that of his contemporaries, he has become widely recognised as one of the most influential and renowned artists of his generation. Hirst's contribution is acknowledged by Tate Modern's staging of the largest survey of his work to date in the UK as part of the 2012 Cultural Olympics.

images © Damien Hirst and Science Ltd. All rights reserved, DACS 2012

The final result:

above images courtesy of AP and Reuters

12 UK Artists Design Posters For The Olympic and Paralympic Games.

This summer's Olympic and Paralympic Games are heralded with 12 special artist designed posters. Created by leading British artists Martin Creed, Chris Ofili, Anthea Hamilton, Gary Hume, Michael Craig-Martin, Sarah Morris, Bridget Riley, Rachel Whiteread, Fiona Banner, Howard Hodgkin, Bob and Roberta Smith, and Tracey Emin.

Since 1912, each Olympic host city has commissioned one or more posters to celebrate the hosting of the Games. Over the course of the last century a body of iconic work has been created and previous artists who have created a poster include David Hockney, Andy Warhol, Roy Lichtenstein and RB Kitaj.

The artwork is on show at Tate Britain in a free exhibition as part of the London 2012 Festival.

Posters For The London 2012 Olympic Games:

Bridget Riley, ROSE ROSE:

Martin Creed, WORK NO. 1273:

Anthea Hamilton, DIVERS:

Chris Ofili, FOR THE UNKNOWN RUNNER:

Howard Hodgkin, SWIMMING:

Rachel Whitehead, lOndOn 2012:

Posters For The London 2012 Paralympic Games:

Sarah Morris, BIG BEN 2012:

Bob and Roberta Smith, LOVE:

Fiona Banner, SUPERHUMAN NUDE:

Gary Hume, CAPITAL:

Michael-Craig Martin, GO:

Tracey Emin, BIRDS 2012:

Available as signed limited edition screenprints or as reprints.
You can purchase the posters from the Tate here

Banksy's New Olympic Themed Wall Murals

Posted on his website are these two new images by Banksy as an homage to the Olympic games which began yesterday in London.

detail:

Banksy

A Cool Look & Warm Feeling For The Winter Olympics From TBWA Chiat Day & VISA

Advertising agency TBWA Chiat Day continues their inspiring work for the Olympics with a new campaign, promotion and website for the 2010 Olympic Winter Games. The GO WORLD ad campaign for VISA continues, but now with a cool icy blue winter look and a warm approach. The television, print work and accompanying website give us chills, while simultaneously raising our body temperatures.

The campaign breaks with a new TV commercial, still using the fabulous Morgan Freeman as the voice-over:

In addition, they are promoting using your VISA card for a chance to win a trip to the Winter Games:

The website, which just launched yesterday, intimately introduces us to five competing athletes; Linsdey Jacobellis, Julia Mancuso, Ryan St. Onge, Angela Ruggiero, and Alexi Salamone, whose inspirational stories are told through nicely produced beautiful training videos, photo stills and more.

above: the homepage of the newly launched website

Here are the 5 athletes showcased on the site, photo stills and training videos.

Lindsey Jacobellis, Women's Snowboard Cross:

Lindsey, 24, is one of the most successful women snowboarders in the world. At the 2006 Olympic Winter Games, she took home a silver in the Women's Snowboard Cross.

Julia Mancuso, Women's Alpine Ski:

At 25, Julia is the current women's Olympic giant slalom gold medal champion, and holds the record for the most consecutive podium finishes at U.S. championships.

Ryan St. Onge, Men's Freestyle Aerials:

Ryan, 26, is the Olympic gold medal favorite in the sport of Men's Freestyle Aerials. With 7 career World Cup wins, he closed out the 2009 season ranking #2 in the world. Look out for his quintuple-twisting triple-back somersault (that's 3 flips with 5 twists) he plans to unleash in Vancouver.

Angela Ruggiero, Women's Ice Hockey:

A three-time Olympic medalist, World Champion Angela is the leader of the U.S. Women's Hockey Team. She currently holds the record as "All-time Leader in Games Played for TEAM USA."

Alexi Salamone, Men's Paralympic Sled Hockey:

At only 22, he is one of the best sled hockey players in the world. An integral player in the bronze medal-winning team in the 2006 Paralympic Winter Games, he made the 2010 US Paralympic sled hockey team and is presently training in New York for a victory this year.

And, beginning November 4, you can customize a VISA gift card on the website to include a photo of one of the athletes:

The Opening Ceremonies for the 2010 Olympic Winter Games take place on February 12th. TBWA Chiat Day VISA

Waterproof Six-packs: "Guess the Olympic Swimmer's Abs" Is My Kind Of Game

Go ahead, tell me I'm practicing a double standard. That I'm shallow and contributing to sexism. It's completely true.... the Ab Fab slide show from NBC's Olympics website is totally sexist. But awfully yummy and nice eye candy as well as a test of your visual acuity for muscular chests. And if most female athletes actually had breasts or butts, we could play "guess the gymnast's tits" or "guess the volleyball player's butts." Actually, guess the Olympic female athlete's legs would be a good one.....

But I transgress. back to the yumminess at hand:
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