A-Z of Dance Video Promotes A New Hybrid Denim from Diesel.

To demonstrate the flexibility of Diesel brand's new Jogg jeans, director Jacob Sutton captured some of the world's hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel's new hybrid denim: a combination of denim, jersey and 360° stretch.

The Perfectly Powerful Peanut Expressed in 12 New Ads From The National Peanut Board.

A new print, online and transit campaign by Atlanta ad agency Lawler Ballard Van Durand for the National Peanut Board combines the people photography of Chris Crisman with botanical illustrations by Wendy Hollender and Rose Pellicano.

Kit Kat's Tribute To Lego

Kit Kat continues to engage people and set social media sites abuzz with their fun guerilla marketing projects. Their latest is a tribute to Lego. They created their own unofficial Lego Kit Kat kit, if you will, to encourage people to "Build Their Own Break"- a play on the candy's long time tagline. The boxed set is numbered 27325 and has been named #LEGOKITKAT.




Yesterday, they sent the following press release to Lego brick fans and sites:

Here at KIT KAT we are huge fans of LEGO. Because nobody is better at building a great break than LEGO, except for us maybe. So during one of our occupational breaks we came up with the idea of a KIT KAT entirely made of LEGO bricks.

We call the result simply #LegoKITKAT and it comes with a lot of authentic details: the KIT KAT logo, a red wrapper, four chocolate fingers, layers of wafer and even a snapping sound when you break it! And even though we don´t really expect #LegoKITKAT to hit the shops anytime soon, we gave it a stylish box anyway. But the best bit about it: everyone can build his very own perfect break from it. Introducing Lego KIT KAT with more than 1 million in 1 breaks.

Go build your own break – A tribute to Lego. Have a break, have a Lego KIT KAT.

all images courtesy of Kit Kat

Credits:
Advertising Agency: JWT Group Germany, Frankfurt, Germany
Executive Creative Director: Mark Karatas
Copywriter: Carsten Bug
Junior Copywriter: Haiko Hörnig
Art Director: Kathrin Waschek
Junior Art Directors: Andreas Villing, Oliver Wohlfarth
Packaging Design: Heike Konsek
Account Manager: Alexander Hempel
Production: Fabian Schrader

Kate Moss (and That Wacky Little VooDoo Doll) For Alexander McQueen by Steven Klein.

With bright yellow hair, lots of cuffs and clutching a doll in her likeness, Kate Moss is the star of the 2014 Spring Summer ad campaign for Alexander McQueen - her first time appearing in ads for the brand. Shot by the fabulous Steven Klein, the images are accompanied by a short film (shown further down in the post), also directed by the photographer.



In the majority of the dark and moody photos, Kate is clutching a 3D printed doll in her own likeness, who is wearing her own miniature versions of the Alexander McQueen fashions and in some of the shots, is stuck with pins.

I have opted to brighten up the following cropped details a lot so you can see them:





The print ads, as running (brightness not altered), in the campaign:








and a close up of those amazing shoes:

and now, brightened up by me so you can actually see them:


The four and a half minute film, directed and shot by Steven Klein, was inspired by the 1960 British thriller Peeping Tom, stars the 40 year old Moss and was shot in East London:


all images courtesy of Alexander McQueen

Sony Bottles Their Waterproof MP3 Players And Sells Them Via Vending Machine.

DraftFCB of Auckland has created a marketing first - The Bottled Walkman. To illustrate the waterproof properties of Sony's W Series MP3 player, they cleverly packaged the device in bottles full of water and then hijacked a vending machine in a gym and transformed it into a product display, distribution channel, and talk piece.







Targeting swimmers specifically, the unique idea removes barriers to purchase, allowing swimmers to buy the product inside of gyms and public pools as easily as buying a bottle of water.



The effort was further supported with additional signage in the pool area:



Video:


See the full creative credits here

They are only packaged this way in new Zealand, but you can purchase them here

William Wegman Trades In His Weimaraners For Greyhounds In Trussardi's Spring Ad Campaign.

Italian brand Trussardi asked artist and photographer William Wegman to create its spring/summer 2014 advertising campaign. For the first time in his career, the American photographer famous for the photos of his gorgeous Weimaraners will be working with a new subject: Trussardi's greyhound, which he photographed to celebrate the 40th anniversary of the brand logo.



"I dedicate this project to the greyhounds of Trussardi: mysteriously calm, wonderfully photogenic and most of all incredibly elegant" - William Wegman

The "Making Of" video:


Fashion, art and photography meet to create a series of pictures in which the greyhound stars with the most iconic clothes and accessories of the Trussardi spring/summer 2014 collection designed by Creative Director Gaia Trussardi.

The ads were designed to run as the following spreads:




And as single page ads:







Photographer William Wegman with one of his Weimaraner Pups:


Trussardi greyhounds have been a mascot for the brand since it's inception and appear in their logos and most of their ad campaigns. Below are images from Trussardi's  Fall/Winter 2012 ad campaign shot by Karim Sadli in which the regal Greyhound also appeared.



Trussardi logos:


Trussardi products and accessories are concentrated on accessories, 100% Made in Italy, with style that is strong and subtle, incisive and fresh. The selection of leathers and materials is unparalleled, characterized by uncompromising quality and peerless expertise gained through 100 years of experience. Trussardi is a comprehensive brand, in constant development, that includes a city bike, pet accessories, perfumes, candles, and eyewear. Trussardi garments and accessories are available at the world's most prestigious multibrand stores, in addition to the Trussardi boutiques in Milan, Rome, Shanghai, Macao, and online.

Trussardi 

William Wegman