Southern Comfort's New Spot, Beach, Brings Us A New Hero and Unlikely Sex Symbol.

The strategy 'be yourself' or "be comfortable with who you are" is nothing new - especially for liquor. But when visually communicated with the synthesis of brilliant casting, great music, impeccable direction by Tim Godsall and perfect pacing, such as "Beach", a new spot for Southern Comfort by Weiden & Kennedy, New York, it feels breakthrough.

"Beach," featuring the song "Hit or Miss" by Odetta:

Featuring the song "Hit or Miss" by Odetta, the 90 second spot (which airs on tv as a 60:), turns an unlikely sex symbol into one. The mustachioed, sun-kissed, stout, speedo-clad, middle-aged man saunters with such swagger and confidence to the lyrics 'I gotta be me... ain't nobody just like this, I gotta be me, Baby, hit or miss" that he appeals to women and men alike.

Move over "Most Interesting Man In The World"... I think I have a new hero.

Southern Comfort. Whatever's Comfortable.

Full Credits:
Agency: Wieden + Kennedy New York
Client: Southern Comfort
ECD: Scott Vitrone
ECD: Ian Reichenthal
CD: Ian Reichenthal
CD: Scott Vitrone
CW: Nick Kaplan
AD: Jeff Dryer
Head of Content Production: Lora Schulson
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Director of Business Affairs: Sara Jagielski
Production Company: Biscuit Filmworks
Director: Tim Godsall
EP: Holly Vega
Managing Director: Shawn Lacy
Line Producer: Rick Jarjoura
Director of Photography: Edu Grau
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Post Producer: Sasha Hirschfeld
Editorial Assistant: Ryan Steele
VFX Company: Suspect
VFX Executive Creative Director: Tim Crean
VFX Supervisor: John Geehreng
VFX Flame Artist: John Geehreng
VFX CG Artists: Cedrick Gousse
Producer: Tsiliana Jolson
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Phil Loeb
Sound Designer: Phil Loeb
Sound Designer: Sam Shaffer
EP: Gloria Pitagorsky
Music Supervision Company: Good Ear Music Supervision
Music Supervisor: Andrew Charles Kahn
Song: Hit or Miss
Artist: Odetta


AFare24Get said...

My favorite part is that the dog follows him, leaving behind his family/spot to go with this guy.

I think it has a nice appeal since so few of us look like Ryan Gosling.



Anonymous said...

Brilliant piece. Fascinating talent choice. Dude 15 years past his prime with yesterday's confidence still brimming-holding on to the belief that the junk he's packing in his suit will trump his belly..

954Rolo said...

I like this guy a lot - he's perfectly confident with his appearance. Go on bro!

Anonymous said...

I would love a date with this man! Call me maybe ;-)

Anonymous said...

Everything is right where it needz to be, but what truly sellz this track iz the smokin' drumz and funky fat bass riff. Hats off to Bisquit for this memorable little film.

Anonymous said...

Would buy it if they were willing to advertise with a woman same age and body proportions. Double standard.

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C'mon people, it's only a dollar.