Known for their luxurious and sexy lingerie,
Agent Provocateur has just launched its new
Betty Sue campaign featuring Kirsty Hume in a a two minute film by Ridley Scott's production company,
RSA. The short film accompanies a print campaign and lookbook of filmic stills (all shown in this post) and video shorts. These individual elements of the campaign support an Autumn/Winter 2010 lingerie collection which takes inspiration from strong female protagonists from late 20th Century Hollywood cinema.