Old Spice Promotes New Scent With Music-Making Muscles And The Ability to Record Your Own.

To promote the new Old Spice scent Danger Zone, Wieden + Kennedy Portland teamed up with MJZ's Tom Kuntz, The Mill and Vimeo to present an interactive video starring former NFL star Terry Crews, that allows you to make your own music mix at the end of it. (Crews has starred in other Old Spice spots including one to launch Old Spice's new Danger Zone product line back in January called Blown Minds)



This time around Old Spice Muscleman Terry Crews does what no man has ever done before—play a drum set using nothing but his flexing muscles. In addition to watching his historically important muscle-powered performance, users also have the ability to use their keyboards to control Terry's muscles and create and share their own muscle-powered musical creations.



here's a keyboard cheat sheet (courtesy of Creativity-Online):


The interactive site runs in conjunction with the introduction of the indestructible Danger Zone Guy campaign, another series of ads starring -what is fast becoming overly prevalent in the ad world- mustachioed deboniar worldy men.



Both the interactive site and the Danger Zone campaign come on the heels of yet another brilliant campaign for the brand called Believe in Your Smellf, a series of commercials in which our skinny hero gains the confidence to break up with the likes of Heather Graham.





W+K has been on fire. If you haven't seen their New York office's new campaign for Southern Comfort, it's another homerun.

now, go mix some music:



Just watch the spot all the way through, then hit record and start pressing your keyboard :)

Old Spice official Site
W+K

eBay & Toys for Tots use QR Codes to Window Shop for "Good" this Holiday.

Created by eBay's ad agency, Venables Bell & Partners, eBay and Toys for Tots have launched the GIVE-A-TOY STORE.



An interactive window display in New York (at 35th and Broadway) and San Francisco (at 117 Post St.) lets you donate a toy by scanning its tag (a QR code) with the eBay mobile app.





Once scanned, the animated toys come to life, encouraging passers-by to get into the holiday giving spirit.



It's a clever, engaging and cute way to be charitable this holiday season and to make many a child happy.

And, for those of you who can’t stop by in-person, you can donate some joy at ebay.com/giveatoystore.com

There is also a Facebook application called "Build a Toy."



Users donate by customizing one of the classic, virtual toys at Facebook.com/eBay. eBay will donate $1 for every toy customized, up to $50,000.

Toys for Tots
Ebay Give A Toy Store
Facebook.com/Ebay Build A Toy

CREDITS:
Client Name: eBay
Name of Ad: eBay Give-A-Toy Store
Agency: Venables Bell & Partners
Live Date: 11.11.11
Executive Creative Director: Paul Venables and Will McGinness
Creative Directors: Lee Einhorn, Tyler Hampton
Art Director: Brad Kayal
Copywriter: Kelly Diaz
Director of Interactive Production: Heather Wischmann
Interactive Producer: Elissa Polls
Print Producer: Jacqueline Fodor
Account Director: Anne Cummings
Account Supervisor: Lindsay Cole
Account Manager: Kim Claytor

(OUT-SOURCED BELOW)
Interactive Production: Brand New School East
Executive Creative Director: Jonathan Notaro
Interactive Director: Justin Bakse
Developer: Brian Tobin
Producer: Jeanette Etchebehere
Associate Producer: Joe Balint
Post Production: Brand New School West
Executive Creative Director: Jonathan Notaro
Director: Robert Bisi

Designers: Andy Bernet, Sakona Kong, Ed Laag, Angela Li, Waka Ichinose
CG Lead/VFX Supervisor: Marco Maldonado
3D Modeling: Andy Kim, Derrick Sesson
3D Animation: Hao Cui, Max Keane, Alfredo Ramirez, Derrick Sesson
2D Animation: Maithy Tran
3D Artists: Martin Furness, Andy Kim, Ryan Kirkwood
Storyboard Artist: Max Forward
Compositor: Ryan Kirkwood, Maithy Tran
Executive Producer: Jason Cohon
Producer: Jeanette Etchebehere

Media Company: Monster Media
Creative Producer: Radhames Almanzar
VP of Marketing & Client Services: Natalie Brokaw
Client Services Coordinator: Lindsey Fuller
Project Manager: Sloan Jenkins
SVP of Sales & Marketing: Tim O’Brien
Original Music: Jingle Punks
Sound Design: Brad Kayal, Chris Konovaliv

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The fashion House of Chanel and sister brand Eres swimwear and lingerie have created a fun interactive campaign, photographed by Karl Lagerfeld, that features model Emily Didonato in a pop up window.



Move your cursor over the cutely dressed model and it reveals the Eres lingerie and swimwear underneath.

Here are some screen grabs of the 'before' and 'after':


And some screen grabs of the interactive process.

before:

after you begin clicking upon the visual:


before:

after:

before:

after:


from CHANEL news:


“CHANEL est une maison-mère avec plusieurs enfants qui ne portent pas son nom. La maison ERES en fait partie. CHANEL fait des maillots de bain et de la lingerie occasionnellement dans le cadre particulier d’une collection. ERES en revanche ne fait que ça, sans prendre ombrage de l’image forte de CHANEL. Mettre de la lingerie ERES sous une robe CHANEL est une démarche “mode” naturelle, moderne et spontanée. Normalement le co-branding se fait entre étrangers – ici il se fait en famille : PRIVATE CO-BRANDING.”

The new and improved translation below was provided by reader, Karina (Thanks Karina!):

“CHANEL is a company which owns multiple smaller companies which do not carry its name. The brand of ERES is one of them. CHANEL only occasionally makes swimwear and lingerie in the specific context of a collection. ERES, on the other hand, does nothing but making this, without taking umbrage at the strong reputation of CHANEL. Wearing an ERES lingerie underneath a CHANEL dress is a natural, modern and spontaneous approach of fashion. Normally, co-branding is between strangers – here it is within the family: PRIVATE CO-BRANDING.”


Start stripping Emily here.

The Gap Mixes It Up For Christmas: Remixed Classics With Singing Celebs

In an effort to engage people in online shopping this holiday season (since the economic outlook is so bleak), several retailers are turning to fun 'promotional' devices.

The Gap division of Gap Inc., is bringing out a campaign featuring celebrities in brightly colored outfits one can 'mix'. Drawing on the parallel between mixing the separates from the Gap store, you can enjoy the re'mixed' holiday classics sung by music, tv and movie celebrities. Or make your own 'mix' of a classic holiday song at their online site here.



“As everything progressed, we decided something lighter in tone would be fitting for the times,” said Trey Laird, president and creative director at Laird & Partners in New York, the Gap agency.

“Definitely, it’s going to be promotional out there,” Mr. Laird said, using the retail term for a climate in which price-cutting predominates, “but you’ve got to engage people, too, because there’s so many promotions out there.”

Gap will also offer a Gap Movie Card promotion for filmgoers at 1,000 theaters owned by chains like AMC, Cinemark and Regal. The cards, to be given free to ticket buyers, will be good for 15 percent or 20 percent off merchandise at Gap stores.

The NY times is quoted as saying the following:

The celebrities in the Gap campaign include Jon Hamm of “Mad Men,” the TV series about advertising in the 1960s, with his girlfriend, the actress Jennifer Westfeldt; cast members of “Saturday Night Live”; the Dixie Chicks; actors like Jason Bateman, Jason Biggs, Freddy Rodriguez and Rainn Wilson; and actresses like Jennifer Hudson, Milla Jovovich and Mary-Louise Parker

But I found different celebrities (shown below). Perhaps the others will be joining them or featured on other elements of the campaign like broadcast tv spots or print ads.


Above: Jingle Bells featuring the Gap Christmas Cast


Above: We Three Kingz featuring Freddy Rodriguez, Romany Malco and Jason Biggs


Above: Jingle Bells featuring Flo Rida and Trey Songz



Above: Deck The Halls featuring the Dixie Chicks and Sandra Bernhard


Above: Winter Wonderland featuring Jon Heder and Janelle Monaé


Above: Baby It's Cold Outside featuring Rainn Wilson and Selma Blair


And lastly, you can watch the original 'remix' sung by all or make your own mix on the site here.

It's no Elf Yourself (which by the way is back this year and now with a bigger Office Max logo and the opportunity to make printed greeting cards and other photo goodies) and the folks over at adfreak have made their opinion known.

But go check it out for yourself and you decide.

Levi's 501 Project Connects With Consumers

This online design project , a component of Levi's and Bravo's Project Runway co-op marketing plan, was an inventive promotion that ended up exceeding Levi's expectations.

The Jan. 23 episode of Project Runway, according to the Nielsen Co., drew 3.2 million viewers, including 410,000 women ages 18 to 24.

Levi's was the first brand partner on the show to drive viewers to a separate online contest focused on a challenge that would resonate with target consumers.

The site received 500 submissions in three days. Sharon Greenwood, Avenue A/Razorfish's creative director on the campaign said " In all, it attracted more than 20,000 registrants — two-thirds women — and 2,500 designs".

The contest was promoted with ads on some online fashion blogs, some gossip blogs and social shopping network sites.

Greenwood's team also incorporated a feature allowing designers to embed their submissions on their own Web pages, blogs and social-networking sites such as MySpace and Facebook.

This placed a 'badge" with a Levi's logo and invitations for viewers to vote on the design at Levi's "Project Runway" site.

See an example of the "badge" below:

The feature put the badge before about 30,000 viewers, about half of whom clicked through to Levi's "Project Runway" site, Greenwood said.

In the weeks following the "Project Runway" episode, Levi's nontraditional styles, normally not among its top sellers, took over the top 10 women's styles on its retail site.

By the way, the winners were announced last month and here they are :
First Place:

Above: The first place winner, Jehan.
His/her design will be produced and sold by the Levi’s® brand and sold on levi.com, plus a $501 gift certificate on levi.com.

Levi’s says..."Love the turn back cuff on the sleeve. Cool asymmetrical opening and nice clean tailor details. This design reinvents the trucker jacket with a feminine flare."

Second place winner:

Submitted by Sharpietattoo. Description: Girly pleating gives a softer appeal to this military-inspired dress. Along with Levi’s buttons and rivets, the dress also has the hand pockets from the Trucker Jacket. Gold bodice stitching and a 50’s inspired neckline keep the hip look classic and clean. Zip back, with a functional back button.

Levi’s says...

This is a classy, vintage 50s look, with flattering neckline. Like the back seaming, reminiscent of a trucker vest. The buttons really tie this product back to the 501® Jean in a fresh contemporary way.

Third place winner:

Submitted by Claire
Description: The GOLD RUSH DRESS, comes in dark blue denim with gold metallic top stitched flat felled seams, OR light blue denim with silver metallic topstitching. The Levi's Button lace-up bodice can be worn with the attached modesty panel under the lacing, or flip the panel back under and show some skin.

Levi’s says...
The gold trim and modesty panel are lovely. Really like how this brings the heritage of the Levi's Brand to a flirty new fit.

Second place winner, sharpietattoo, gets a $501 gift certificate for levi.com, and third place winner, Claire gets a $250 gift certificate for levi.com.

So, Congratulations to not only the winners, but also Avenue A/Razorfish, Levi's and Bravo!