Foot Locker's Week Of Greatness Is Introduced By "All Is Right", A Hilarious TV Spot About Making Wrongs Right.

"I kept that in formaldehyde" says Mike Tyson of Evander Holyfield's ear, which Tyson partially bit off in a Championship fight 16 years ago, and now returns in a gift box to the former Heavyweight fighter.

Sound funny? It is. And it's just one of the brilliant moments in Foot Locker's new tv spot to promote the stores' Week Of Greatness and the premium shoe releases which begin on November 23rd.


above: Kyrie Irving's dream brings together some of the most eclectic stars past and present to proclaim once and for all that “All is Right” during Foot Locker's Week of Greatness.

The minute long television commercial by BBDO New York and directed by Jim Jenkins brings back NBA's Kyrie Irving as a spokesman, dreaming of righting the world's wrongs - which also include sending Dennis Rodman to North Korea permanently, seeing Brett Favre finally walk away, and Craig Sager's decision to finally change his wardrobe.



CREDITS
Client: Foot Locker
Spot: "All Is Right"
Agency: BBDO, New York
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Senior Content Producer: Tricia Lentini
Creative Director, Copywriter: Alex Taylor
Creative Director, Art Director: Jason Stefanik
Executive Music Producer: Melissa Chester
Senior Account Director: Troy Tarwater
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Assistant Account Executive: Samuel Henderson
Production Company: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer, Line Producer: Marc Grill
Director of Photography: Ramsay Niokell
Music House: South Music
Edit House: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Visual Effects House: Schmigital
Sound Mix: Heard City
Sound Mixer: Keith Reynaud

Sports Imitating Art imitating Life. Cut Through L.A. Is An Art Installation As A Commercial For Nike.

I know this 2 minute film first ran about 6 months ago, but I can't watch it enough. It's more of an art installation than a TV commercial and I just love it, am just fascinated by it and wish I'd been there the day it was shot. If you don't watch sports, you may not have seen it and if you have seen it, watch it again. (A 'Making Of' video is shown at the end of the post).



Filmed in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.


above: Director Andreas Nilsson on set

The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court. The live installation and shoot took place on the basketball courts of Venice beach on Saturday, September 29th, 2012.






The incredible production featured over 40 performers and a bevy of props ranging from an overturned fruit cart to a flipped bicycle hanging in mid-air to showcase the nimble moves of NBA superstar Chris Paul.






Actors were carefully positioned throughout the installation, several seemingly hanging in mid-air though raised on plexiglass footholds, to demonstrate Chris Paul’s dynamic moves on the court. While mimicking Paul’s moves, the performers gracefully crash through boxes, intercept a woman and the dog she’s walking on a leash, cross through a cartoonist mid-caricature and upturn a fruit cart hanging throughout the performance space as if frozen in a series of ‘bullet time’ moments. The entire installation was captured on camera, directed by Nilsson to be edited as a short film showcasing all aspects of the production.



This video, shot in LA by production company Biscuit Dreamworks, is incredible, especially considering that the director did it all in one take.

The making of/behind the scenes video:


Full Credits
Agency: Wieden + Kennedy
Client: Jordan CP3.VI
Director: Andreas Nilsson
Prod. Co.: Biscuit Filmworks
Creative Director: Andy Ferguson
Creative Director: Brandon Mugar
Copywriter: Alexander Barrett
Art Director: Jed Heuer
Business Affairs Director: Sara Jagielski
Business Affairs Manager: Angel Cielo
EP: Dan Blaney
Brand Strategist: Ben Alter
ECD: Ian Reichenthal
ECD: Scott Vitrone
Head of Content Production: Lora Schulson
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
EP: Colleen O'Donnell
Line Producer: Pete Vitale
Director of Photography: Crille Forsberg
Production Designer: Brock Houghton
Wardrobe Stylist: Shirley Kurata
Managing Director: Shawn Lacy
Production Company: Show Cobra
EP: Kate Susman
Editorial Company: Show Cobra
Editor: Dom Whitworth
Post Producer: Charlie Clark
Post Executive Producer: Kate Susman
Music and Sound Artist: Mike Snow
Producer: Pontus Winnberg

New Converse Holiday Collection For Men and Women Steps It Up With Twill, Waxed Leather, Suede, Shearling, Wool and Sequins.

CONVERSE has debuted its new Holiday 2012 All Star Footwear Collections. New Jack Purcells and Chuck Taylors for both men and women (and kids) will be gracing the shelves this month with materials and designs that are a bit more sophisticated, preppy and modern. And they are offering free ground shipping through the holidays!





Embracing the upcoming season with winterized elements, Converse highlights its heritage with new materials such as speckled wool, sequined wool, herringbone, waxed suede, twill, soft suede boots lined with shearling, tough leather with stitching and more. They also have several new selections for children. I've chosen a few of my personal favorites to share with you. Please note that all of the styles below are available in multiple colors.

Jack Purcell Wool:

The Converse Jack Purcell Wool collection’s sophisticated, seasonal, and contemporary style is made specifically for the holidays. The collection features a premium washed wool outer and low-profile silhouette. In a reference to the sportswear lifestyle heritage, the Jack Purcell Wool collection perfectly combines a modern touch with classic appeal that can be worn with or without laces. Suggested Retail Price: $75


Chuck Taylor All Star Twill:

The iconic Chuck Taylor All Star is dressed in its very best for the holiday season. The women’s only Chuck Taylor All Star Twill features a speckled twill material and satin lining. Suggested Retail Price $55

Chuck Taylor All Star Herringbone:

The Chuck Taylor All Star Herringbone offers a preppy, uptown spin on the classic style. Available for both me and women, the updated style consists of wool blend herringbone and twill perfect for the complete winterized look. Suggested Retail Price $55-$60

Chuck Taylor All Star Speckled:

The Chuck Taylor All Star Speckled brings a younger outdoor rugged look to the classic silhouette featuring a twotone speckled wool material, Converse heel patch, and pop of color rubber lining. Suggest Retail Price $55-$60

Chuck Taylor All Star Beverly Lace Up:

Updated for Holiday 2012, the new Chuck Taylor All Star Beverly Lace Up boot brings a fun, youthful spin on the classic winter boot. Details such as the shearling lining, thick laces and larger eyelets exudes Converse’s winterized theme. Suggested Retail Price $70-$75

Chuck Taylor All Star Elsie:

This women’s Holiday 2012 Chuck Taylor All Star Elsie features an updated sawtooth rubber outsole and tweed upper suede overlay, adding a feminine aesthetic to the classic workwear boot that is perfect for the winter season. Suggested Retail Price $70-$75

Chuck Taylor All Star Classic Boot:

The Chuck Taylor All Star Classic Boot returns with a unique sawtooth outsole, rubber heel patch and boot laces providing a pop of color. Updated for Holiday 2012, the Chuck Taylor All Star Classic Boot will be a go-to shoe with a modern-day twist perfect for the holiday season. Suggested Retail Price $80

Chuck Taylor All Star Glitz:


The Chuck Taylor All Star Glitz collection arrives just in time for the Holiday season, providing understated glamour with just the right amount of flash. Featuring a sequined wool upper, leather binding on the toe cap and a satin finish lining, these sequin-covered sneaker deliver a muted shine with the perfect touch of sparkle. Suggested Retail Price: $100

Chuck Taylor All Star Post:

The Chuck Taylor All Star Post recondition the classic 1970’s trainer with sleek, premium silhouettes and updated heather wool uppers, waxed suede and natural leather; perfect for rugged weather this Holiday season. Suggested Retail Price: $125

The new Holiday 2012 Chuck Taylor All Star Collection and Jack Purcell Premium styles will be available online at Converse and in select department stores and retailers beginning November 2012.

Free ground shipping through the holidays at Converse.com

The Nike "Biomorph" Launch Spot for Their Flyknit Running Shoes And How It Was Done.

Nike tapped David Rosenbaum of Mothership to conceive the :51 second short that launched its Flyknit technology and shoe collection. Inspired by the concept of body schema, David developed a story in which the shoe becomes a seamless extension of the runner’s foot through a progression of organic visuals, and took the piece from start to finish.

"Biomorph":


To develop an accurate visual expression for the innovative weaving process director David Rosenbaum met with Nike engineers and watched the shoes being made on customized industrial knitting machines.

The making of "Biomorph":


Credits:
Andy Walker, Nike/Dave Gold (music), Elias Arts, creative directors; Ed Ulbrich, Digital Domain, chief creative officer/Mothership, president; David Rosenbaum, Mothership, director; Paul Cameron, Mothership, director of photography; The Bergeron, Nike/Tiffani Manabat, Mothership/Nicola Wiseman, Digital Domain/William Lemmon, Digital Domain, producers; Jesse Canright, Nike/Tanya Cohen, Mothership/Digital Domain/Ann Haugen (music), Elias Arts, executive producers; Barb Freeman, Nike, production manager; Birthe Lauchengco, Mothership, production supervisor; Scott Gemmell, Mothership/Digital Domain, head of production; Rachel Mariscal, Digital Domain, digital production manager; Colin Woods, Digital Domain, editor; Richard Poulain, Digital Domain, storyboard artist; Brian Creasey, Digital Domain/Casey Benn, Digital Domain/Dave Carlson, Digital Domain/Gideon Vandergrift, Digital Domain, generalists; Kevin Culhane, Digital Domain, animator; Ken Jones, Digital Domain/Eric Ebeling, Digital Domain/


Learn more about the Nike Flyknit collection here

Kenzo and Vans Present Their First Collaboration. A Peek At The Sneaks.

Kenzo and Vans have collaborated for the first time: from May to July, three capsule collections of Vans shoes will be available. First up is the Era skate shoe, revisited by Kenzo’s designers in seven different colours, and available mid-May in both men's and women's models, with prices starting at €90 ($119).




“We grew up in the suburbs of Los Angeles and we’ve been fans of Vans since we were very young: we have so many pairs of their shoes that it would be impossible to count them”, explained Humberto Leon and Carol Lim, Artistic Directors of Kenzo since July 2011 and also founders of the American label Opening Ceremony.




The three collections will be on sale in Kenzo’s boutiques, on Vans’s website and at a selection of retailers such as Colette, Harvey Nichols, Bosco Milan and Lane Crawford.

Kenzo
Vans

More Crazy Kicks for Adidas by Jeremy Scott for 2012 Spring, Summer, Fall & Winter.

Several different pairs of Adidas sneakers -and I use that term loosely- by the irreverent fashion designer Jeremy Scott have been designed over the past few years and more new ones have just arrived for 2012 Spring/Summer and new designs for 2012 Fall/Winter are leaking out.

First, a sneak peek at some of the new Jeremy Scott Designs for Adidas 2012 Fall/Winter collection:






above: a preview of what's coming from Jeremy Scott for Adidas Fall/Winter 2012. Images courtesy of Eu Kicks and Wait Fashion

Below is a look at some of Jeremy Scott's unusual shoe designs for Adidas which are presently available. From the Adidas ObyO (Originals by Originals) collection, the following shoes come in both adult and children's sizes available depending upon the style.






















The JS wings is one of the best known designs by Jeremy Scott for Adidas. Previously available in metallic leather, colored leathers and camo is now available in lollipop-colors, denim, stars and stripes, satin, translucent and glow in the dark.

Multi-colored:

Denim:

Stars and Stripes:

Translucent/Inflatable:

Glow In The Dark:

Satin:


Jeremy Scott's clothing collections for Adidas are equally as wild (Madonna's dancers in the Super Bowl were wearing them, here's a few highlights.





To see the latest Jeremy Scott fashions for the brand, check out the look book for the Summer 2012 Jeremy Scott Adidas fashions here on Hypebeast.

buy the shoes shown in this post from Adidas here
or the following sites:
RMK Store
Here and here