A-Z of Dance Video Promotes A New Hybrid Denim from Diesel.

To demonstrate the flexibility of Diesel brand's new Jogg jeans, director Jacob Sutton captured some of the world's hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel's new hybrid denim: a combination of denim, jersey and 360° stretch.

The Perfectly Powerful Peanut Expressed in 12 New Ads From The National Peanut Board.

A new print, online and transit campaign by Atlanta ad agency Lawler Ballard Van Durand for the National Peanut Board combines the people photography of Chris Crisman with botanical illustrations by Wendy Hollender and Rose Pellicano.

Kit Kat's Tribute To Lego

Kit Kat continues to engage people and set social media sites abuzz with their fun guerilla marketing projects. Their latest is a tribute to Lego. They created their own unofficial Lego Kit Kat kit, if you will, to encourage people to "Build Their Own Break"- a play on the candy's long time tagline. The boxed set is numbered 27325 and has been named #LEGOKITKAT.




Yesterday, they sent the following press release to Lego brick fans and sites:

Here at KIT KAT we are huge fans of LEGO. Because nobody is better at building a great break than LEGO, except for us maybe. So during one of our occupational breaks we came up with the idea of a KIT KAT entirely made of LEGO bricks.

We call the result simply #LegoKITKAT and it comes with a lot of authentic details: the KIT KAT logo, a red wrapper, four chocolate fingers, layers of wafer and even a snapping sound when you break it! And even though we don´t really expect #LegoKITKAT to hit the shops anytime soon, we gave it a stylish box anyway. But the best bit about it: everyone can build his very own perfect break from it. Introducing Lego KIT KAT with more than 1 million in 1 breaks.

Go build your own break – A tribute to Lego. Have a break, have a Lego KIT KAT.

all images courtesy of Kit Kat

Credits:
Advertising Agency: JWT Group Germany, Frankfurt, Germany
Executive Creative Director: Mark Karatas
Copywriter: Carsten Bug
Junior Copywriter: Haiko Hörnig
Art Director: Kathrin Waschek
Junior Art Directors: Andreas Villing, Oliver Wohlfarth
Packaging Design: Heike Konsek
Account Manager: Alexander Hempel
Production: Fabian Schrader

J&B Commissioned A Tattoo Artist To Ink 25 Limited Edition Bottles of Scotch.

The idea to tattoo the bottles was devised by French design studio Button Button as an unusual way to commemorate J&B's heritage.

Milton Glaser Designs Season 7 Poster For Mad Men - a Q&A With The Designer.

At 84 legendary graphic designer Milton Glaser is still creating and was enlisted to design the promotional ads for the upcoming season of AMC's Mad Men. As the advertising drama moves into the late 60's, the show's creator, Matthew Weiner and the Mad Men promotional team began thinking about the appropriate advertising aesthetic as the show approached its final two years.

Kate Moss (and That Wacky Little VooDoo Doll) For Alexander McQueen by Steven Klein.

With bright yellow hair, lots of cuffs and clutching a doll in her likeness, Kate Moss is the star of the 2014 Spring Summer ad campaign for Alexander McQueen - her first time appearing in ads for the brand. Shot by the fabulous Steven Klein, the images are accompanied by a short film (shown further down in the post), also directed by the photographer.



In the majority of the dark and moody photos, Kate is clutching a 3D printed doll in her own likeness, who is wearing her own miniature versions of the Alexander McQueen fashions and in some of the shots, is stuck with pins.

I have opted to brighten up the following cropped details a lot so you can see them:





The print ads, as running (brightness not altered), in the campaign:








and a close up of those amazing shoes:

and now, brightened up by me so you can actually see them:


The four and a half minute film, directed and shot by Steven Klein, was inspired by the 1960 British thriller Peeping Tom, stars the 40 year old Moss and was shot in East London:


all images courtesy of Alexander McQueen

Nice New Honda Civic Tourer Spot from Wieden+Kennedy London Highlights The Inner Beauty.

From the Honda Newsroom:
Honda finds the ‘Inner Beauty’ with TV campaign for all-new Civic Tourer

The creative team behind Honda’s recent smash-hit viral film ‘Hands’ is aiming for further success with a new TV advertising campaign to welcome the Civic Tourer into Honda dealerships across the UK.

The campaign celebrates the idea that beauty is about much more than what appears on the surface. The creative plays to the trend in design, engineering and wider society of looks being valued over substance. The viewer is taken on a journey through various objects, including a golf ball, suitcase, chest of drawers and a guitar amp, to reveal the inner beauty of each.



It then goes on to position the new Civic Tourer as another perfect example of ‘Inner Beauty’; dynamic and sporty-looking, yet under the surface there lies practicality and function. That hidden substance includes a huge, class-leading 624 litres of boot space, secret storage compartments, concealed door handles, innovative safety features and Honda’s unique ‘Magic Seats’.



‘Inner Beauty’ comes hot on the heels of the critically acclaimed ‘Hands’ film, which to date has received almost 10 million views and won two awards. Creative agency Wieden+Kennedy London has once again teamed up with directors Smith and Foulkes of Nexus Productions to create the new campaign.



Inner Beauty debuts as a 60-second spot on 3 February; followed by further 60- and 30-second spots on television and video-on-demand.

Olivia Dunn, Head of Marketing for Honda (UK) comments: “Take a first glance at the Civic Tourer and you see a great-looking car. This campaign takes the viewer beyond that first appearance to emphasise the balance between style and performance, and the incredible practicality that the car delivers. Once again the team behind ‘Hands’ has brought the message to life in a fresh, innovative and compelling way in line with Honda’s high standards and unique style.”

As with many Honda commercials of recent years, the creative idea for the new campaign was in part inspired by time spent interviewing Honda engineers. Adrian Killham, Chief Engineer for the new Civic Tourer spoke at length to the team behind ‘Inner Beauty’ about the considerable amount of time spent on the design of both the exterior and interior, and his hope that people would want to look deeper than what’s on the surface to discover what lies beneath.


above: Honda 'Hands', which won several awards, celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

Scott Dungate, Creative Director at Wieden+Kennedy London, adds, “Beauty is more than just the outside. Beauty also lies inside, in how something fits together and works. We wanted to create a film that yes, showed the external beauty of the car, but also celebrated the wonder of the inside and how it works.”

To celebrate this new campaign, Honda (UK) will be running a five-day Twitter competition, launching on 3 February to coincide with the new TV adverts’ premiere. A short hypnotic loop from the ad will be Tweeted daily, each clip featuring a cleverly concealed word that relates to a great prize. Fans will need to find the hidden word and tweet it to @Honda_UK, using the hashtag #CivicTourer for the chance of win. Prizes include a camera, £743 to spend in one of the world’s most famous department stores (reflecting the car’s 74.3mpg performance) and a holiday for two. Follow @Honda_UK on Twitter for further information.



Designed and developed in Europe, the British-built Civic Tourer delivers distinctive styling, class-leading utility, advanced technology and an impressive balance between fuel economy and performance. With the lightest in class and super-frugal 1.6 i-DTEC engine, the first from Honda’s next generation Earth Dreams Technology range, the 1.6 diesel version offers low running costs with a highly competitive 74.3mpg and CO2 emissions from just 99g/km. The new Civic Tourer is the world’s first production car to feature a Rear Adaptive Damper System and features an all-new suite of innovative passive and active safety systems.

The new Civic Tourer is available to order now, arriving in dealerships in February 2014, with OTR prices starting from £20,265 for the 1.8 i-VTEC S model. For further information please visit www.honda.co.uk/civictourer

ATMs become GAYTMs for The Sydney Gay and Lesbian Mardi Gras.

In their 8th year supporting the Sydney Gay and Lesbian Mardi Gras, sponsor and partner banking group ANZ celebrated by turning 10 ATMS into GAYTMs and are donating the ATM operator fees for non-ANZ cardholders to non-profit organization Twenty10 for the duration of the campaign.



The GAYTMs even dispense rainbow receipts:



Created by Whybin\TBWA Melbourne, each of the ten GAYTMs is decked out with a different theme and located around Sydney, Bondi Junction, Darlinghurt and Surry Hills.

Hello Sailor:

Location: 81 Oxford St, Darlinghurst

Mo'Town:

Location: 242 Pitt St, Sydney

Pink Ink:

Location: 410 Oxford St, Bondi Junction

Party People:

Location: 205 Castlereagh St, Sydney

Equal Love:

Location: 205 Castlereagh St, Sydney

Drag It Up:

Location: 81 Oxford St, Darlinghurst

Pride:

Location: 242 Pitt St, Sydney

Unicorn Dream:

Location: 388 George St, Sydney

Denim Darling:

Location: 543 Crown St, Surry Hills

Go Wild:

Location: 388 George St, Sydney



The Sydney Gay and Lesbian Mardi Gras is a non-for profit member based organization responsible for putting together the annual Parade and Festival, as well as a number of other events throughout the year. ANZ has been a major sponsor since 2007, with their recently announced three year Principle Partnership taking them to their 10 year anniversary supporting the event.

The press release:
ANZ Bank transforms ATMs into GAYTMs for Sydney Gay and Lesbian Mardi Gras
MELBOURNE, AUSTRALIA – Monday February 24, 2014 – ANZ is proud Principal Partner of the Sydney Gay and Lesbian Mardi Gras 2014. To celebrate, they’ve transformed central Sydney ATMs into dazzling GAYTMs to show their support for diversity and turning the day-to-day activity of withdrawing money into a fabulous experience.


above: GAYTMs in situ

Created by Whybin\TBWA Melbourne, each unique GAYTM has been inspired by gay and lesbian culture. The designs see each ATM being bejewelled by hand in rhinestones, sequins, studs, leather, denim and fur. From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of colour and textures to celebrate the festival and show ANZ’s support for diversity.


above: installing the Hello Sailor GAYTM

As well as looking fabulous on the outside, selected ANZ GAYTM screens themselves have been given a makeover to carry messages and well-wishes such as ‘Hello gorgeous’, ‘Cash out and proud’, and of course… ‘Happy Mardi Gras!’.



And to complete the experience, the GAYTMs will dispense rainbow coloured receipts.

Beyond simply joining the party, ANZ is donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organisation Twenty10 for the duration of the campaign.



“ANZ’s GAYTMs are a fun and colourful way of bringing our ATMs out to celebrate diversity and show our support for one of Australia’s largest festivals,” said Carolyn Bendall, Head of Australia Marketing ANZ.

She added, “ANZ has been a major sponsor and participant of the Sydney Gay and Lesbian Mardi Gras since 2007, recently announcing a further three year commitment as inaugural Principal Partner.”

CREDITS:
Client: ANZ
Creative Agency: Whybin\TBWA Melbourne

Creative:
Executive Creative Director: Paul Reardon
Digital Creative Director: Damian Royce
Creatives: Tara Ford, Daniel Pizzato, Andy Lish
Digital Designer: Frieda Handoko

Production:
Executive Producer: Margot Ger
Producer: Lauren Pell
Digital Producer: Mish Fabok

Production Company - Will O'Rourke:
Project & Artistic Director: The Glue Society (James Dive & Pete Baker)
Executive Producer: Michael Ritchie
Head of Projects: Josh Mullens
Project Manager: Mel Reardon

Account Service & Planning:
Regional Group Head: Mim Haysom
Group Account Director: Claire Tenzer
Account Manager: Alice McCormack
Head of Digital: Kimberlee Wells
Digital Planner: Scott Woodhouse

PR:
PR Agency: Eleven PR
PR Director: Rob Lowe
Account Director: Fiona Milliken
Senior Account Executive: Claire Verlander

Cash out and proud at ANZ