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Advertising agency TBWA Chiat Day continues their inspiring work for the Olympics with a new campaign, promotion and website for the 2010 Olympic Winter Games. The GO WORLD ad campaign for VISA continues, but now with a cool icy blue winter look and a warm approach. The television, print work and accompanying website give us chills, while simultaneously raising our body temperatures.
The campaign breaks with a new TV commercial, still using the fabulous Morgan Freeman as the voice-over:
In addition, they are promoting using your VISA card for a chance to win a trip to the Winter Games:
The website, which just launched yesterday, intimately introduces us to five competing athletes; Linsdey Jacobellis, Julia Mancuso, Ryan St. Onge, Angela Ruggiero, and Alexi Salamone, whose inspirational stories are told through nicely produced beautiful training videos, photo stills and more.
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above: the homepage of the newly launched website
Here are the 5 athletes showcased on the site, photo stills and training videos.
Lindsey Jacobellis, Women's Snowboard Cross:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim1cmZPgrcV4dvwabb6i7qP4msDb9sqonFNGohBzWWQsxmFlwu6EtaX43PA8ByadZX49vI1_k5m7fwvXvz5AoXLeNHJaPmHewGAiCr3mId9Xj3bwYaSyeQjDxTuyXyaC2IAclY9QbAWn0S/s640/lindsay1.png)
Lindsey, 24, is one of the most successful women snowboarders in the world. At the 2006 Olympic Winter Games, she took home a silver in the Women's Snowboard Cross.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpl4JP4nWyy37uM3i67pUwcqHn_t6ir_YanWkd9HPCE_sBarUkAbm1kG2ygBZGqda86q_weixWxgih3-fg_4O9AH8JlWUqhyoyoZhRj_OrY7g_-jwY0HFIKlWY21CJC092RnuerB4MPHoA/s640/lindsay2.png)
Julia Mancuso, Women's Alpine Ski:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicKpZqRHoI8GhLe6nVFr99HOCJaVoX2N_v78_CKejtvNb4DAM2eaeI078oVf0WPlCe_69zZ0niCKtZhs0rJxs4Yxv52_tfU7Jn0BYCf-SNcQpkFZsdt9Vvwa2gBZZLQADqyPHpn-c6i9Fj/s640/Picture+6.png)
At 25, Julia is the current women's Olympic giant slalom gold medal champion, and holds the record for the most consecutive podium finishes at U.S. championships.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFiDeCyUe2MuUC6pYM5ZM00pxveTHyOlWUeb9quIOXHsxrFKpvk7fU9RZuMA2SQc4ngqRZDgG_Hc67U6gKeBVljkzTHBlC1_5FZNPaDCG_cVNbF8bwm2vnQIMUBjVLA21ouIWhuYr4d0kU/s640/Picture+25.png)
Ryan St. Onge, Men's Freestyle Aerials:
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Ryan, 26, is the Olympic gold medal favorite in the sport of Men's Freestyle Aerials. With 7 career World Cup wins, he closed out the 2009 season ranking #2 in the world. Look out for his quintuple-twisting triple-back somersault (that's 3 flips with 5 twists) he plans to unleash in Vancouver.
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Angela Ruggiero, Women's Ice Hockey:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6dQg0BMChjDfLX857YBAXvxgyC9nXN-vbvjIFA2Cq4tFTl2AHlucOtiH6VzlguIi8WDZBCACeyy2DDnYbU1TRob0rooUEIXcydXxUXPuzxr9Nwm6nt7YMcHZBvDiuEDKfg0vuXSdT_fxH/s640/angela1.png)
A three-time Olympic medalist, World Champion Angela is the leader of the U.S. Women's Hockey Team. She currently holds the record as "All-time Leader in Games Played for TEAM USA."
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCcg0ZFmLCDogpAntV2P4ekZ4Z3mXeq3KHYGWrJ7r0r-7t8tHSTFmcvnXPlz9oBVNr4InFmoP-hAfTlDKP8j7rzGgZNTkM-tty873MFXBBTkYbUAovNEOfyjYM6PtOqB0FidL1EEVwED8K/s640/angela2.png)
Alexi Salamone, Men's Paralympic Sled Hockey:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrzcfHBo3sTIZXKLpmjPtOb5YkzeuTqkMgX6j7GpT3Wd_OCzaA9Jq7UGANgvQJRtyeXX_3VEnieHfeTQuS0ZiAWhM8E2viOz3RSL2vV1gjQdyXWfFbfwOaWUfG2kKAGfmv534DqdexUihy/s640/alex2.png)
At only 22, he is one of the best sled hockey players in the world. An integral player in the bronze medal-winning team in the 2006 Paralympic Winter Games, he made the 2010 US Paralympic sled hockey team and is presently training in New York for a victory this year.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6nu12g5O4HCrSPkGSEIZUX5_19M_0TBOBfd2gFmC14Pa7z4imyo7MlgCxRnyxHLIY31mgC5EP8jrtyGzHr_LnK41myVv8ExByfJkFZ7M2tJT-VjQwDxA55s2cyBqEEZRTPStAgHp1k_j8/s400/alexi1.png)
And, beginning November 4, you can customize a VISA gift card on the website to include a photo of one of the athletes:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvv5oTUK6z2p9B86qE4boL4YlsFPq7ZG-g9buO8hoWfX4wUXxaa5vo4wX3L47GsTMzQZuWcK9pc-Awqlgp6E0EeJQnBNvNLGPtgzn9QWU28l0m3FPz695AwIobvWuIDe7xf8klOUWrIuso/s1600/cutomvisacards.jpg)
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The Opening Ceremonies for the 2010 Olympic Winter Games take place on February 12th. TBWA Chiat Day VISA