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Snoopy Dons Designer Duds For Japan's Fashion Week, But It's Not The First Time.

above: The CHANEL Snoopy and Belle at the 2004 Snoopy In Fashion show in Japan

For Tokyo Fashion Week and Snoopy's 60th Birthday year, designers displayed the plush pup clad in couture.

Snoopy will celebrate its 60th anniversary next year, 2010, and as a kick-off event to celebrate the anniversary, original costume designs for Snoopy by Japan Fashion Week participating designer, G.V.G.V. and global brands such as Chanel, Hermes, Balenciaga DVF, Givenchy, Karl Lagerfeld, Jean Paul Gaultier and Chloé were exhibited at Time & Style, Galleria 3F in Tokyo Midtown from October 22nd to 29th. The event was cosponsored by the Design Association NPO, United Media K.K.

Bloggers, facebookers, twitterers and online mags are going crazy sharing the images of CHANEL and Hermes-clad Snoopy, but this isn't new news, or even new designs. Apparently, Snoopy doesn't wear things just once.

above: the 2004 Snoopy In Fashion show in Japan

What most people don't realize is these outfits for the beloved Peanuts® comics dog, Snoopy, and his sister, Belle, aren't new. In 2004 there was a large Snoopy In Fashion show in Japan where the CHANEL Snoopy and tons of others appeared. Even multiple books were published of the event, but are no longer in print.

While most bloggers got their five images of Snoopy and his sister Belle clad in luxe fashion, from the post WWD, they only had five. Here's more of them for you from this year's Japan fashion Week along with a bunch from the 2004 Snoopy In Fashion show (courtesy of webshots member kathysui).

The Snoopy in Fashion show then traveled all over sponsored by Met Life and appeared at the Mercedes Benz Fashion Week in NY in 2007.

Resurrected for Japan Fashion Week, here are some of the ones shown in Tokyo:





Karl Lagerfeld:


Diane von Furstenberg:

Jean-Paul Gaultier:

above photos courtesy of Yukie Kasuga and beatrice

Now a look at 17 more Snoopy fashions from Marimekko to Missoni taken at the 2004 Snoopy In Fashion Show by Kathysiu (photos altered for better visibility):

Andrea Kim:

Bill Blass:


Chantal Thomas:

Diane Von Furstenberg:

Eileen West:

Enrico Coveri:


Guy Laroche:


Issey Miyake:

Jean-Charles de Castelbajac (JCDC):




Oleg Cassini:

Popy Moreni:

I'm sure come 2010, we'll be seeing a lot more of Snoopy.

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