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Shanghai Tang Holiday Catalog's Balloon Art Will Leave You Breathless

... and that's without your having to blow up the thousands of balloons used in the catalog.

Every year retail companies scramble together around mid-june to start concepting and designing catalogs for the holiday season. It's hard to keep them fresh, original and memorable. But Shanghai Tang, the chinese lifetyle brand, has done it yet again.

Teaming up with Chandelier Creative, the cutting edge design firm (who has produced other fabulous holiday catalogs for them in the past) they've produce a 2009 holiday catalogue inspired by the whimsical world of balloon art. It's amazing what they've done in terms of styling stunning backgrounds and unusual product shots, photographed by talented product photographer Kanji Ishii, with simple colored balloons.

These are not all the images from the actual catalog, nor are they in order, but these are my favorites and I think you'll find them inspiring:

In addition to a beautiful catalog, Shanghai Tang's gifts are equally as fabulous, shop for them here.

To see other impressive balloon art and design, check these out:

A Photographer Who Is Full Of Hot Air: Paul Graves' Balloon Sculpture Series
Paul Graves' Newest Work - Balloon Expletives & More

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