CONSTRVCT Interactive Fashion Collection Reaches Its Funding Goal. Time to Design!
above: a dress and t-shirt made by designing digitally online and then printed and sewn for you by CONSTRVCT.
Having successfully reached their funding goal on kickstarter ($11,250 were pledged of their $10,000 goal), you're bound to hear more about this unique idea by Mary Huang & Jenna Fizel.
CONSTRVCT is an interactive fashion collection. You can design your own wearables that are then printed and manufactured for you. Custom designed art and images are uploaded to your choice from various classic garment silhouettes, digitally printed on jersey fabric and then sewn in your size and packaged by CONSTRVCT.
It is a new system of digital bespoke, where the web and computer driven design and production mediate the creation of unique designs. The name "Constrvct" refers to this act of creation. The collective goal is to create a social fashion label that reflects the creativity of the people who wear the clothes.
How it works:
Starting with a few classic silhouettes, everyone is invited to create their own designs by uploading photos or images that are turned into digitally printed clothing on double knit cotton jersey like simple dresses and t-shirts.
The example shown below is using a photo that Jenna took of stained glass in Barcelona:
When a design is ordered, the artwork and the cutting pattern are printed onto fabric with inkjet textile printing (this allows them to create production runs of 1 in a streamlined manner):
Voila! - Mary wears a dress made from Jenna's photo of the stained glass:
For the Jersey dresses, sizes US 0-16 available, in standard, petite, and tall. They can also do custom sizing.
The clothing can be custom sized, and your name printed right into a tagless "label" on the garment. Plus, custom packaging with your fabric swatch and initials:
Their larger vision is to be able to achieve truly crowd-sourced fashion design, where anyone can publish their own fashion collection, with full production and retail ready to go.
The team, shown above, is Mary Huang and Jenna Fizel. Mary in NYC and Jenna in Boston, they have backgrounds in building cutting edge interactive experiences and have a history of creating exciting ideas in experimental fashion design.
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