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Aquariva By Gucci, A Sexy Luxe Speedboat Starting At $750k

Aquariva by Gucci is the exclusive made-to-order speedboat created as a result of a collaboration between Gucci, Riva and Officina Italiana Design. The Aquariva by Gucci speedboat was customized by Gucci's Creative Director, Frida Giannini. The model was designed to take part in activities marking Gucci’s 90th anniversary in 2011 and was recently unveiled at the International Cannes Boat Show.

The made-to-order speedboats have prices starting from 590,000 euros ($750,000).

Norberto Ferretti, Chairman of the Ferretti Group which Riva is part of, commented, “The Aquariva bears outstanding witness to Riva’s natural evolution from past to present in the sphere of boat styling, through an elegance and delicacy of line that in a span of 33 feet holds the same attention to detail and love of tradition inspiring the Forever Now spirit of Gucci. I can’t wait to see this Aquariva by Gucci in the water, a project that perfectly represents the balance between tradition and modernity, destined to become a symbol of Italian style and craftsmanship.”

Mauro Micheli, Chief Designer of Officina Italiana Design, added, “We had to absorb Riva history to create Aquariva, but also forget it in a certain sense, in order to propose a contemporary product which would go beyond the legendary Aquarama, the best-known nautical icon in the world. In Aquariva, cutting-edge technologies have respected and maintained the charm, softness and clean lines of the shapes which are typical to Riva. If Aquarama has always been an icon, Aquariva is perhaps, becoming one, and Frida Giannini’s enthusiasm for this model confirms this.”

Respecting the DNA of the original project created by Officina Italiana Design was paramount to Gucci’s design for Aquariva. Defining the Aquariva by Gucci is a fiberglass hull and detailing painted in Gucci’s own hue of glossy white, while Riva’s signature use of mahogany with classic varnish finish – twenty coats in all, ten by brushing, ten by spraying – is also the signature material for the cockpit and walking decks and awning cover hatch.

The waterproof fabric covering the seats and sundeck features the emblematic Guccissima print, while the bed upholstery is defined by the beauty of Gucci white cotton. The iconic touch is provided by Gucci’s green-red-green web detailing which edges the floating line, perfectly complementing the unique green crystal windshield.

Completing the Gucci customization is a series of exclusive Riva by Gucci accessories:

The innovative two-speed electronic gear reveals all the power of the two 380-horsepower Yanmar engines, ensuring an exceptional performance, with a maximum speed of 41 knots and a 150-mile range at cruising speed.

The Aquariva by Gucci vessel was unveiled at the International Cannes Boat Show on September 7th, 2010 followed by a special presentation on September 22nd 2010, the opening day of Milan Fashion Week. A show boat will then travel the world visiting some of the world’s most prestigious boat shows and international destinations throughout 2011. The Aquariva by Gucci will be exclusively available on a made-to-order basis through Riva’s dealer network.
press release information and images courtesy of Riva.

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