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After the launch of their competitor's Denim Huggies, Pampers has jumped on the designer diaper bandwagon and collaborated with fashion designer Cynthia Rowley to create 11 new designs for beautiful baby bums.
The new chic styles of Pampers, shown above, include pastels, stripes, madras, pockets and prints and should be available in Target stores beginning in mid-July.
"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."
above: Rowley also as a line of apparel, bibs, blankets and diaper bags for infants and toddlers called Hooray designed for Babies R Us.
Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too.
"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care. "We also know that sometimes it's the little things – like how a baby is clothed – that can bring added joy to Mom and Dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."
images and info courtesy of PRNewsFoto/Procter & Gamble