Showing posts with label co-branding. Show all posts
Showing posts with label co-branding. Show all posts

Sweet Co-Branding: Google and Nestlé Give Us The Android Kit Kat.

To mark the release of Android KitKat, the latest operating system from Google, more than 50 million specially branded KitKat bars shaped like the Android mascot, will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.

Kit Kat's own website has been redesigned as a parody of a tech site as part of the promotion:

The press release:
Sep 3, 2013 Google and Nestlé announce Android KitKat

Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery.

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android KitKat’.

Android KitKat 4.4 - The Future of Confectionary video:

Android has been developed by the company’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.

above: The Android KitKat statue at Google's Mountain View campus along with others representing previous operating systems, such as Gingerbread, Jelly Bean, Ice Cream Sandwich and cupcake

The news that the letter ‘K’ will be dedicated to Nestlé’s KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie’.

“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing.

“We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.

above: A small number of Android robot-shaped KitKat bars will also be offered as prizes in addition to the 50 million created.

“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”

To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.

above: The Android KitKat robot arrives at Nestlé headquarters in Vevey, Switzerland.

The packs will lead consumers to the website where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.

Nestlé’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.

Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually

all images courtesy of Nestlé and Google

UPDATED: A First Detailed Look At The Coach Branded Barbie (and Pre-order link)

Coach and Mattel have teamed up to introduce Coach Barbie which will be unveiled to the US public on August 7th.

The 12" tall co-branded doll is wearing a long version of Coach's short plaid tattersall trench , a black and green striped top, a suede red fringed skirt with gold buttons, and is accessorized with a mini Coach red bucket real leather handbag (comes in its own draw-string pouch), tiny round red framed eyeglasses and a miniature pair of Coach's high-heeled red, camel and navy leather shoes with tassle.

Similar to the Burberry Barbie launched a few years back (I have to admit, I've always thought of Coach as the poor man's Burberry), the plastic Fashionista will be a limited edition and coveted by stylish barbie lovers everywhere.

She's being promoted through the Coach facebook page with a giveaway in which you guess the handbag she'll be sporting (I kind of gave that away, didn't I?) and you're entered into a sweepstakes with a chance to win the doll.

Like the limited edition co-branded Barbies of the past, she will sell out quickly. You can pre-order the Coach Barbie here for $119 and free shipping.

images courtesy of Barbie Collector, Barbie Store Malaysia, Coach, The White Board Beauty and Fashion Blog and Barbie List Holland.

TOMS X Discovery Shark Week. Shark Shoes for The Whole Family.

Discovery's Shark Week begins this Sunday, August 4th. While watching the series, you may swear you'll never put your feet in the water again, but how about putting them in these? A co-branded product offering between TOMS and Discovery brings us Shark Shoes for men and women, youths and children.

The Shark Shoe: nature's most notorious predator is now a fresh, limited edition camo pattern, created from the majestic silhouettes of sharks all over the planet. Available in two styles for adults: The Discovery Shark Camo Nautical Biminis and the Shark Camo Classic and one style for youths and children alike.

The Discovery Shark Camo Nautical Biminis for Women and Men:

• Original camouflage pattern
• Non-slip rubber outsole with siping
• Reinforced stitching
• Canvas upper
• Instep eyelets for ventilation and drainage

The Shark Camo Classics For Women and Men:

• Original camouflage pattern
• TOMS toe-stitch, and elastic V for easy on and off
• TOMS classic suede insole with cushion for comfort
• Latex arch insert for added support
• One-piece outsole for flexibility and durability

The Discovery Shark Camo Youth Biminis

• Original camouflage pattern
• Canvas lining
• TOMS toe-stitch, and elastic V for easy on and off
• TOMS classic suede insole with rubber cushion for comfort
• High-wall cupsole stitched to upper for added durability

The Discovery Shark Camo Tiny TOMS Biminis

• Original camouflage pattern
• Canvas lining
• Velcro closure for easy on and off
• TOMS classic suede insole with rubber cusion for comfort
• High-wall cupsole for added durability

$5 from each pair goes to support Oceana, the largest ocean conservation organization in the world, and a child in need will receive a new pair of shoes.

Shop for your Shark Shoes here

Artist Curtis Kulig's 'Love Me' For Valentine's Day On Clothes, Kicks, Cosmetics and Playing Cards.

Love Me, the signature of artist Curtis Kulig is the perfect mantra for Valentine's Day. The iconic image, which has been seen in galleries and on rooftops around the world, has already appeared in collaborations with such major brand as Ace Hotels, Burton, Citizens of Humanity, Converse, The Cosmopolitan of Las Vegas, Estee Lauder Cosmetics, HBO, Nike, Obey Clothing, and The Standard Hotel.

First, some images of Love Me public art by Curtis Kulig:

Some original available Love Me art by Curtis Kulig:

above: Love Me, 2011, oil on canvas, 36 x 36in, available at 618 Gallery

above: Love Me, 2011, neon sculpture, 24 x 36in, available at 618 Gallery

above: various Love Me prints by Curtis Kulig are available at Poster Child Prints

Now, the latest to adopt the script artwork for branded Valentine's Day products is Vans, Smashbox Cosmetics, Urban Outfitters and Theory11 Playing Cards.

Vans 2013 Curtis Kulig Love Me Collection
LOVE ME is featured in three distinct looks on Vans Classics. The Vans iconic red Authentic is adorned with an all over embroidered LOVE ME while the Checkerboard Slip-On becomes the canvas to a paint splatter design. Finally, the SK8-Hi Slim, a women’s specific style, features an oversize embroidered LOVE ME on the side panel.

Shop the Curtis Kulig Love Me Vans here

Smashbox Love Me 2013 Spring Collection.
A limited collection of art meeting beauty. Two eyeshadow palettes, a red lipstick, two lip glosses, an eyeliner and a blush designed to emulate and /or incorporate the artists paint pens, signature colors and iconic script 'Love Me' image.

Shop the Smashbox Love Me collection here

Urban Outfitters Love Me by Curtis Kulig Collection
Clothing, tote bags, socks, flask, bed sheets and more are available in the Urban Outfitters 2013 Spring Curtis Kulig Love Me Collection

Shop the UO Love Me by Curtis Kulig items here

Love Me Playing Cards by Curtis Kulig for Theory11
The new set of playing cards hand illustrated by Kulig and produced by Theory11 are made in the USA on FSC-certified paper derived from sustainable forests using vegetable-based inks.

The cards feature an original Ace of Spades, Joker, Back Design, Box Design, Sticker Seal, and Ace of Hearts - renamed the Ace of Love. The box is striking, with vibrant red foil accents on premium, fine-linen paper.

In stock now for immediate shipping worldwide, they make a great affordable Valentine's Day gift. Produced and Distributed by theory11. Arrangement by Michael James and Jonathan Bayme. Love Me™ Artwork © 2005. Buy them here.

Curtis Kulig's Love Me Blog

 Love Me™ is a Registered Trademark of Curtis Kulig.

C'mon people, it's only a dollar.