MADMEN Your Living Room! DWR & AMC Promote Season 4 With A Sweepstakes
If you're a fan of the AMC TV period drama about advertising, chances are you've already MADMEN-ed yourself. So, what to do next? How about a chance to MADMEN your living room?
In celebration of the much-anticipated fourth season of AMC's "Mad Men," the network and modern furniture store and company, Design Within Reach, announce a collaborative promotion to give one winner a chance to "Mad Men" his or her living room with a collection of new furniture that embodies mid-century modern aesthetics.
The Grand Prize is two pieces from DWR's exclusive Raleigh collection, the Skagen Coffee Table and Nesting Tables, and the Strata Rug, and the AJ Floor Lamp designed by Arne Jacobsen. (The winner may choose from in-stock fabrics and colors.)
colors and fabrics:
Four first place winners receive "Mad Men" Seasons 1, 2 and 3 on DVD.
Raleigh Armchair and Sofa:
Raleigh is a comfortable, modern collection that draws from mid-century Danish design. Wrapping around the back of this Armchair is a solid walnut frame that brings visual lightness and satisfying aesthetic tension to the design. The collection includes an 85" Sofa, Two-Seater 60" Sofa and Armchair, available in various colors.
Skagen coffee table and nesting tables:
Inspired by the mid-century designs of Arne Hovmand-Olsen, the walnut wood Skagen Table Collection (2009) includes this set of two Nesting Tables, as well as a Coffee Table.
AJ Floor Lamp:
Arne Jacobsen's AJ Floor Lamp (1960) echoes the oblique angles of his Series 3300 furniture, which included the Egg Chair and the Swan Chair. The heavy cast iron base of the lamp is a sloped wedge with a circular cutout that was originally designed to hold an ashtray and to maximize the lamp's functionality as a reading light, Jacobsen created a shade that tilts up or down, directing maximum light to where it's needed.
The hand-knotted Strata rugs (2009) are handmade from wool using a technique that was inspired by a method for tying Tibetan knots. To create the structure of each knot, a stainless steel rod is temporarily placed along the width of the rug. The yarn is then wrapped around the rod, knotted and then wrapped again, with the process continuing for the entire length of the rug. The quarter-inch pile height won’t interfere with the opening and closing of most doors. The manufacturer is a member of Rugmark, the global nonprofit organization fighting to end child labor and improve educational opportunities for children in India, Pakistan and Nepal.
Available in various colors.
"Viewers of 'Mad Men' are already fans of the elegant, iconic furniture on the show, so a promotion with AMC was a natural for us," says DWR President and CEO John Edelman. "We are passionate about modern design, whether it's a contemporary take on mid-century lines, such as our Raleigh and Skagen collections, or original designs licensed by the manufacturer, like the AJ Floor Lamp by Arne Jacobsen, legendary creator of the Egg™ Chair."
Now through August 4, the "Get the Look of Mad Men" Sweepstakes is promoted in every Design Within Reach retail location, in more than 50 stores throughout the U.S. and Canada.
Visit dwr.com/madmen to enter the sweepstakes and to view the complete Official Rules.
The season premiere is on Sunday, July 25 at 10pm EDT/CDT.
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