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To drive home the 'customization' concept behind Motorola's Moto X Mobile phone, Digitas, with some help from T+Ink Technology, has created the very first interactive print ad. Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone's case.
This animated gif (courtesy of FastCoCreate) gives you a peek at the technology:
Then the viewer is directed to a site where they can complete the customization process and order the smartphone, if they so desire.
See how it works in the video below: