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The World's First Interactive Print Ad (For The Moto X) Breaks In This Month's WIRED magazine.

To drive home the 'customization' concept behind Motorola's Moto X Mobile phone, Digitas, with some help from T+Ink Technology, has created the very first interactive print ad. Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone's case.

This animated gif (courtesy of FastCoCreate) gives you a peek at the technology:

Then the viewer is directed to a site where they can complete the customization process and order the smartphone, if they so desire.

See how it works in the video below:



Armpit Studios said...

Clever, but stupid as hell. Can the batteries and other electronic crap in there be shredded and recycled with the rest of the paper? I really doubt it.

C'mon people, it's only a dollar.
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