To drive home the 'customization' concept behind Motorola's Moto X Mobile phone, Digitas, with some help from T+Ink Technology, has created the very first interactive print ad. Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone's case.

This animated gif (courtesy of FastCoCreate) gives you a peek at the technology:

Then the viewer is directed to a site where they can complete the customization process and order the smartphone, if they so desire.

See how it works in the video below:

Motorola

The Motorola AURA phone distinguishes itself from other mobile phones with some very unique features in addition to being pretty darn pretty to look at.

The world's first to have a round, 16 million color sapphire crystal display screen, the stainless steel phone also has a fixed focus 2 megapixel camera, quad band internal antennae, EDGE technology, video capture and video playing capabilities, bluetooth, USB high speed, multimedia and standby talk time up to 400 hours. It even comes with the following game apps: RealDice Chess, RealDice Backgammon.

AURA™ by Motorola is a timeless, classically designed device that delivers a sensory experience that is second-to-none for those with refined taste. Combining an exquisite interface with superb craftsmanship inspired by high-end watches, AURA breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. From the moment an AURA owner picks up his or her device they embark on a journey of discovery.

• not available in black.

An Exquisitely Performing Device, Designed to the Highest Standards

Drawing on inspiration, materials and techniques from luxury jewelers, AURA begins with the world's first 16 million color, circular display with more colors and sharper resolution than has ever been seen on a Motorola phone. The product's richness can literally be felt, from the weight of its stainless steel housing and the textures and patterns chemically-etched into its surface, to its Grade 1, 62-carat sapphire crystal lens, one of the most scratch-resistant materials on earth.

Key Features:
* World's first circular display on a mobile phone, 16 million color
* Chemically-etched textures and patterns
* Three tungsten carbon carbide coated main gears
* The main bearing is Swiss-made
* Protective PVD coating and mirror polish finish, same as used on luxury watches
* 130 precision ball bearings
* CrystalTalk™ technology
* Made from over 700 individual components
* Assisted-opening blade mechanism
* Stainless steel housing
* Scratch-resistant, 62-carat, Grade 1 sapphire crystal lens
* 300 ppi resolution display
* Stereo Bluetooth® technology

The Return of Artistry

AURA™ by Motorola

93799XQBSA
Price: $1,999.99
buy it here.

If the phone is sold out directly from the above dealer, in the US you can purchase it at select Bloomingdales stores in NY, San Francisco, Los Angeles and Chicago.