Pin It


The Director's Cut Of That Cool Melting Perrier Commercial

You may have noticed the eye-catching Perrier television commercial in which it's so hot out that everything appears to be melting. Shot by director Frederic Planchon for Ogilvy Paris, it's not a new campaign for the brand, having been executed in 2009, but it's been airing here in the United States lately.

I happened to come across the 'director's cut' of the spot. Slightly longer, this version has used different shots, edit and most notably a different ending:

The client-approved spot ends with the main character jumping from her penthouse balcony into a refreshing pool as she reaches for the rolling bottle of Perrier, while the Director's cut ends with her diving off the balcony into the street and landing on a melting van.

above: two different endings to the Perrier "Melting" spot

As the spot actually airs:

The fabulous song that accompanies the spot is "Waves" by emi artist Camille.

The Nestle brand bottled water campaign's accompanying "melt" print ads were shot by Jean-Yves Lemoigne and took home a Cannes Silver Lion in 2009:


C'mon people, it's only a dollar.
Related Posts Plugin for WordPress, Blogger...

http://www.madisonstyle.com/womens-shoesMattel delivers play every day - Shop online at Mattel Shop!

Press And Advertising

Please go here to learn about this blog's demographics and advertising opportunities.
Creative Commons License The images, text and information by laura sweet on this site are licensed and protected under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. If you reproduce or re-purpose, be sure to credit this blog and link back to the post. Thanks.