11.10.2009

                   
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Choo For You: Jimmy Choo Comes To H&M





Exclusive no more, haute brand Jimmy Choo, best known for sexy high heels, is bringing his glamourous style to the masses with a collection of shoes, bags, belts, jewelry, outerwear and clothes for both women AND men to over 200 H&M stores worldwide beginning November 14th.



It is the first time that H&M is collaborating with an accessories brand, and to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories.




“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!” Tamara Mellon, Founder and President, Jimmy Choo.


above : Margareta van den Bosch (left), creative advisor, H&M and Tamara Mellon (right), Founder and President, Jimmy Choo.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” Margareta van den Bosch, creative advisor, H&M.




Since its launch in 1996, Jimmy Choo has been such a phenomenal success that the brand name has become part of popular culture - say the words “Jimmy Choo”, and you know you mean shoes. In Hollywood, Jimmy Choo shoes have become a red-carpet essential, and have been worn at the Oscars by winners such as Cate Blanchett, Halle Berry and Hilary Swank among many other actresses. The famous Jimmy Choo shoes will be at the heart of the exclusive collection for H&M, but there’s more. Jimmy Choo has also become well known for its bags, and for H&M there will be a whole range of accessories to complete the look.




Not only will Jimmy Choo be providing the perfect shoes for the party season at H&M, it will also be offering the clothes and accessories to match, as well as dressing men from head to toe. The collection features details such as crystals, studs and animal prints that make Jimmy Choo such a pioneer in the world of accessories.





"The Jimmy Choo collection for H&M is full of fun, one-off items with an accessible and glamorous identity made with stylish materials, emphasized with color and embellishment. I wanted to create pieces that would reach a cool and young customer with a fashionable and independent sense of spirit in this one-off collaboration." Tamara Mellon, Founder and President, Jimmy Choo.

"This Autumn Jimmy Choo brings vitality and sexy glamour to H&M. I love the really high strappy sandals with lots of decoration and attitude, matched with clean-cut, 80s-inspired clothes. Designer Tamara Mellon always shows her amazing shoes with equally amazing clothes, and we wanted to offer our customers a complete collection - including men's shoes and clothes too. I think this collection suits anyone with a flair for fashion and high heels." Margareta van den Bosch, creative advisor at H&M.



It’s a shoe-lovers dream. For H&M, Jimmy Choo will be providing every style you need to see you through the season. From high heels and thigh-high boots to gladiator flats and ballet pumps, all the Jimmy Choo classic designs are there, and Jimmy Choo pulls out all the stops to provide decoration for the feet.



There are crystal embellishments, studs, animal prints such as zebra, and accent colours of red and blue to give the shoes that real power. While glamour is the key to the skyscraper high heels, Jimmy Choo is also bringing a cropped Cuban-heel boot to H&M as well as the essential ballet pump to make it a truly complete collection.




The shoes are complemented by accessories, evening clutches and larger day bags, which are studded or fringed for the jet-set lifestyle. Belts are studded and wide, or long enough for a triple wrap. Choker necklaces, bracelets, cuffs and earrings echo the shoes perfectly.




The clothes collection has a gloss goth feel with one-shoulder dresses, jumpsuits, leather leggings and dresses covered in crystals, emphasised by a fake-fur gilet, sequined cardigans and embroidered tops.





For men, there will be a selection of ankle boots and bags, as well as a wardrobe of wool blazers, leather biker jackets, silk and cashmere mix sweaters, shirts and trousers:






To celebrate the launch, on November 3rd, Hollywood rolled out the red carpet to celebrate this collaboration, as Paris & Nicky Hilton, Hayden Panettiere, Kate Walsh, Olivia Wilde, Sheryl Crow, Cat Deeley, Angela Lindvall, Maggie Grace, Mini Andén, among others came out to celebrate the collaboration and the launch of the Jimmy Choo for H&M collection.


above: Paris & Nicky Hilton, Hayden Panettiere

The star-studded party was held at a private residence high above the famous Sunset Strip in the Hollywood Hills and featured a Grammy-worthy performance by M.I.A., who dazzled the guests in front of the L.A. skyline:


above: M.I.A. performed at the November 3rd Gala

above: Models donned the collection against the Los Angeles skyline



Look for the Jimmy Choo Collection at select H&M stores starting November 14th.
all information and images courtesy of H&M

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