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I recently discovered a new company that produces beautifully designed men's cufflinks. But don't call them a jeweler because they have positioned their product as .... ready for this? Arm Architecture (yep, that's trademarked) and they are asking you to join their movement, Armrevolution.
Now, if they didn't produce a gorgeous product and their packaging and site weren't so nicely designed, I'd be inclined to mock them mercilessly for their attempt at selling $750.00 cufflinks as a grass roots movement.
Above: One of the six designs in the Perpetual Series, made of the finest Japanese steel. Price: $750.00USD
Call it a "Marketing Concept" or a "Brand Image", but whatever you call it, it's cohesive, unique and beautifully presented. They even produced an online film and are recruiting girls for future Armrevolution projects.
After surfing their site and engaging in the aforementioned, the idea of joining the Armrevolution and sporting their Arm Architecture goes from potentially silly to somewhat appealing.
A new men's luxury brand based in London, Armrevolution, engraves a unique ID number into each pair of cufflinks, giving the owner instantaneous VIP membership in this exclusive club, assuming, of course, he registers his Arm Architecture.
Above: their online registration form, your entrance to the Movement
Each pair of cufflinks, er...Arm Architecture, comes with a nicely designed reusable magnetic acrylic box and lovely leather traveling case.
They certainly deserve props for their initial launch; the Perpetual Series, six stunningly modern, clean and elegantly designed cufflinks made of Japanese Stainless Steel.
Please click on the following images to enlarge:
They even have Armrevoluton Girls:
And an Armrevolution film:
See all this and more at Welcome to the ARMREVOLUTION.
So..... Are you going to enlist?
ARMREVOLUTION - LONDON
38 Spital Square
London E1 6DY
T: + 44(0) 207 247 3688
F: + 44(0) 207 247 8048
ARMREVOLUTION - NEW YORK
1178 Broadway, 3rd Floor
New York, NY 10001
T: +1 (646) 375 5190
F: +1 (347) 649 2137