Hermes Re-Opens On Rodeo Drive With A New Store and A $12,900 Basketball.

Slated to open on September 4th, after an 18 month renovation, French luxury brand Hermes will re-open the doors of their overhauled store located at 434 N. Rodeo Drive in Beverly Hills.


above left: the old Hermes Store on Rodeo Drive and above right, a rendering of the new one

The new, 12,000 square foot Beverly Hills flagship was designed by Paris-based RDAI (Rena Dumas Architecture Interieure), who has designed most, if not all, of the Hermes Boutiques worldwide.

The original Rodeo Drive boutique opened in 1972 and fast became a celebrity favorite. According to the Los Angeles Times, Hermès already had a Hollywood following at that time, having outfitted movie star cowboy Tom Mix's horse, made Alfred Hitchcock's swim trunks and created a custom bag, the "Marlene," for Marlene Dietrich.

To commemorate the grand re-opening, Hermès has created a limited edition collection of special items including two luxe blue calfskin leather basketballs costing $12,900 each, made with the same leather and stitching as their famous Birkin Bag, and swimming pool-inspired silk scarves - both of which fit in with the brand's theme for 2013: "A Sporting Life."



above: a page from their 2013 summer catalog, A Sporting Life, with beautiful photos by Nathaniel Goldberg

"The Sporting Life" theme has generated other unique sport-related items from Hermes such as the silk-covered Boxing Gloves created for the launch of their 2013 Summer Collection event in Palm Beach:


above image courtesy of Palm Beach Post

A $12,900 basketball is too rich for your blood? Well, Hermes also makes a baseball bat in ash wood and gold swift calfskin selling for $1,850.00, a Petanque set in carbon steel and natural hunter cowhide selling for $1,150.00 and their $4650 Bicycle in lacquered stainless steel with frame, handles and saddle in Taurillon Clemence leather, all available at their online store.



You can also view a series of cute short videos here.

Hermes

Gum In Grenades And Burberry Plaid. A Great Idea In Need of Better Branding - Paul Stiven Luxury Chewing Gum.

I love the idea of a luxury chewing gum brand. And there is one. Italian designer and entrepreneur Paul Stiven is the creator and brand name of a Luxury Chewing Gum being touted as an innovative new product in the field of fashion, food, fashion and life-style.

The gum is not about a particular flavor, but about the unusual packaging, which comes wrapped in famous luxury brand and trendy imagery (A Fashion Collection) and packed into hand grenades, bullets and brass knuckles (An Army Collection).




Initially, the Paul Stiven Luxury Chewing Gum gum was packaged in well known luxury branded packaging such as CHANEL, Hermes, Louis Vuitton, Alexander McQueen and Dolce and Gabbana, as shown below:



However, he must have been violating copyright laws because now the gum is packaged in fashion iconography, patterns and colors reminiscent of and alluding to the famous brand labels.

Paul Stiven Luxury Chewing Gum Fashion Collection

Colored and printed tin boxes with interior mirrors:

above: Padlock (a reference to Hermes)

above: Eye See You (this features a Krink-like dripping Double C Chanel logo)


above: Blanc Neve (or Snow White) is supposed to hint at cocaine

Printed boxes emulating Fendi and Burberry checks and plaids respectively:

above: Plot of Chess

above: Tartan

Printed Flip-top containers:

above: Skulls (originally branded as Alexander McQueen)

above: Camouflage

above: Newspaper

Packaged Sets:



above: Five different packages in Luxury Gift Box - LUBA (feminine version)

above: Five different packages in Luxury Gift Box - LUBO (masculine version)

As part of the Fashion Collection, Stiven also offers miniature "Jane" handbags (a knockoff of a Birkin) filled with gum, made of leather in various colors that comes in an orange box - like its real namesake from Hermes:



And now, what seems like it should be an entirely separate concept/website/brand...

Paul Stiven Luxury Chewing Gum Army Collection


In addition to the Fashion Collection, Stiven has an "Army" collection (Paul has served in the Army). This consists of the MK2 hand grenades of various colors filled with gum, AK 47 bullets and Brass Knuckles, both filled with gum. The hook here, apparently, is that the metal used in casting the grenades and bullets is actually taken from the Military.

MK2 Grenades filled with gum in various colors:


AK 47 Bullets Filled With Gum (expected this year):

Body To Body (brass knuckles packaging expected this year):


Stiven's site, which is like three sites in one, also offers milk and dark chocolate versions of the Birkin handbag on a stick, the Lolliciok, and says he'll soon be offering actual leather handbags, but I'm not even going to address those because they are not relevant to the gum.

The chewing gum comes in one flavor (mint-licorice), but it's the unique packaging that will appeal to fashionable chewers.

Not at all a bad idea, but with their oddly disparate items, a poorly designed e-commerce web site (he also needs to replace all the CGI with actual photos), lousy print ads, and terrible product videos, the product's potential is being hurt by the branding.

Their newest ad campaign (just launched this month in various Italian publications) is attempting to be sexy, but is simply confusing and inconsistent and looks like weird ads for slutty lingerie or sex toys. That may be purposeful, but perhaps premature. It might behoove them to first make it clear what the product is if they wish to introduce it internationally.

Some of the inconsistent and confusing ads for the gum:



And although the gum is sold in their online store (smart), you have to register just to browse (dumb). A few of Paul Stiven's Luxury Chewing Gums are offered online and in New York's Maison 24

If only they'd narrow it down to either the Fashion Collection or the Army Collection and hire a good Creative Director and Brand Strategist, they could be a huge success internationally.

Like I said at the beginning of this post, I love the idea of a luxury gum. But with this one, the branding is hurting the product. If there's ever been a client whose communications I'd like to overhaul, this is it.

www.paulstiven.it

New Gorgeous Collaboration From Macallan and Lalique. The Macallan Oscuro Gift Pack.

The Macallan Oscuro and Lalique: (In Asia Only)

Excellence, artistry and the pursuit of perfection come together here with The Macallan Oscuro and Lalique gift pack which is only available in limited quantities in Asia.

A beautiful sculpture with an equally beautiful single malt, it's priced at about $1,000 a set. If you’re traveling through Asia, make it a point to visit the duty free shop or other travel retail outlets and pick one up because they've only made 300.

The Macallan Oscuro and Lalique pack contains a bottle of single malt whisky, which is part of The Macallan 1824 Collection, and a Lalique crystal ‘Cheval Kazak Running Horse’ figurine. Note: some sites including Macallan's own U.S. tumblr site have reported, incorrectly, that the Lalique figurine is a decanter. It is not.).


above: The Crystal Lalique Cheval Kazak that is included in the gift set.

This limited edition - 300 having been made - of the Macallan Oscuro and Lalique gift pack was unveiled at the Hong Kong International Airport with an RSP of US $1,000.

“This is our first local partnership with Lalique (Macallan and Lalique have has several previous collaborations in other parts of the world such as the Cire Perdue) and we are very happy to have developed this exclusive gift pack together,” says Edrington’s Regional Marketing Manager Claren Wong. “The pack provides consumers with a unique and attractive choice for their gifting during festival season.”

“The Macallan Oscuro and Lalique gift pack is a perfect match; both names stand for excellence, artistry and a pursuit of perfection,” adds Lalique General Manager Montiza Tornow-Siu.



The Macallan Oscuro -the name derives from the Spanish word for ‘dark’ – is described as having a rich deep colour and intense flavour. Matured in sherry-seasoned oak casks, many of which were first fill, it is bottled at 46.5% ABV.

The Macallan is one of the most awarded and applauded single malts in the world and its peerless reputation is testament to the skill of the Masters of Spirit and Wood at The Macallan’s home in Scotland who have been responsible for its creation and maturation over the last two centuries.

info and images courtesy The Drinks Report and Macallan

Gucci Goes Manga. The Italian Brand Collaborates With Illustrator Hirohiko Araki For Window Displays and SPUR Magazine

Italian brand Gucci's Creative Director Frida Giannini and renowned Japanese Manga artist, Hirohiko Araki, have collaborated to create special store window displays featuring the Japanese artist's illustrations and Gucci's 2013 Cruise Collection.





Araki says ‘Frida’s beautiful cruise collection with its strong colours and graphic designs set my mind racing the moment she showed it to me. From there the characters and storylines came into being so naturally. It was very stimulating to work together on this project.’








Araki has created an exclusive Manga (Japanese comic strip), inspired by the collection and a story that will bring the windows of Gucci's worldwide direct store network to life in January and February. The story is also featured in Japan's SPUR Magazine.



Some sites and blogs are confusing this collaboration with Gucci's previous first collaboration with the Japanese artist in 2011 and posting the wrong illustrations and window displays. Araki worked with the Gucci brand in September 2011 when they collaborated with Spur for an exhibit of Gucci’s 90 year anniversary that featured Araki’s illustrations. Because the exhibit was only featured in Gucci’s Shinjuku store, this time around, the partnership is on a global stage.



Entitled “Jolyne, Fly High with Gucci,” Araki's Manga tells the adventure of Jolyne Cujoh, a student who inherits a keepsake from her mother’s Gucci collection. Propelled by the mystery behind her vintage treasure, she embarks on a journey that transcends time. Echoing the sensual color palette and graphic undertones of Giannini's Cruise collection with symbolic references to the House's iconic Flora pattern that has been reinterpreted in a number of the collection’s signature pieces, Araki's extraordinary technique gives a three dimensional effect to his characters.







Spur Magazine of Japan reports:
The illustrative story entitled Jolyne, Fly High with Gucci, tells the story of Jolyne Cujoh, a student who inherits a vintage treasure from her mother’s Gucci collection. Inspired by the mystery behind the piece, she embarks on a journey that transcends time. The result is a stunning collection of art. Heavily influenced by the cruise collection, expect to see Gucci’s historic flora pattern strongly referenced. As Giannini has noted, ‘I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.’

Images of Gucci Manga Window Displays (courtesy of SPUR Magazine):







Araki says ‘Frida’s beautiful cruise collection with its strong colours and graphic designs set my mind racing the moment she showed it to me. From there the characters and storylines came into being so naturally. It was very stimulating to work together on this project.’

images and information courtesy of Gucci, and Spur