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Charisma's Valentine to The Public. A New Sexy Spring Ad Campaign With Eddie Cibrian.

Admittedly, this is a totally gratuitous post. Pure eye candy. I don't even know who the photographer is for this campaign and I'm not even sure I care. This is an ad campaign that goes straight for the hormones, once again proving the old adage that sex sells (or at least receives social media attention). Think of it as a Valentine for my readers.

Tanned and taut, 38 year old actor Eddie Cibrian (most recently of the cancelled network TV show The Playboy Club) is the new, face for Charisma's Spring 2012 ad campaign. The Bloomingdale's luxury brand of housewares has enlisted the handsome celeb (and husband to singer LeAnn Rimes) for a second time to bare his bod while wrapped in the brand's linens and towels.

Shot at a private residence in Los Angeles, the hunky star wears his wedding band in the shots...

... and that's about it. Thank you Lord.

The ads and catalog covers claim the double entendre "Eddie Cibrian has Charisma." As if I cared about his personality:

This is the second ad campaign for the brand featuring Eddie. Last July, the actor represented Charisma by posing sexily between the sheets:

Here's a look behind the scenes of the photoshoot with Eddie Cibrian:

And yes, Happy Valentine's Day to us all. Thank you Charisma.


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