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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidZpeM10fT53Kb_FjDNWaG1GMaTXU0pUFOezW7Q_p6-mBJN1u4SWxeUcTfDlvouVffL55DjF0u9VJyDPU1iq7L31Z1d3LmATeewFJKYMcyjYf7s9IzuwkpWK7C0amrj2IF4f1k0ymknxwW/s1600/eyescream+and+friends+logoand+characters.jpg)
Eyescream and Friends launched in Barcelona last fall (September of 2012) and brings more than yummy tasting ice cream and sweets to its customers, it brings them a unique eating experience. From the same folks behind the clever Happy Pills Candy Boutique, Eyescream and Friends is a completely integrated creative project.
Everything from the initial strategy, graphic design and marketing materials to the store interior, industrial design, packaging and signage are all part of the self-serve dessert experience.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUJc2w0wWCHwdl3mJYHcZ3QFzc2bcv3T4IQ7CPBjBCMhdHakMEZ_61HPosXSNWlK4j1KTVFH411JIQlU_Fm1RS_ptSmYv3SShoy7ptQWw50BjYl1XCpD-YuIAnW__CpBJGn-JvGcwOjnZ0/s1600/eyescream+and+friends+IIHIH+4.jpg)
CHARACTERS
Cute little monster characters were developed to represent each of the flavors and appear on the business cards, exterior and interior signage:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyaDq-Qfto9dr45mUs29e2Cx-H_y8ZzkFqOztmuy6hLcEtSiesAzXz9v-uCZLdsTsOIrJM5RphmT0JsPzNXxg_lUiMECHm-4kHEavLK3fVfVNiVK36o8C71Kh4RuKvVQ4LTqbW2daZRVnQ/s1600/eyescream+characters+IIHIH.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiciG1ZVeY56z6Ctr0mSC79iAhI9utcmecS1IQjD61zb0rmF6T_P54g6vs9d2kTC3bfVrgyjKLB-AG6qoa_8WqNDDE3sKwTNyFyMXTZLw7xm4AkNHepcEvEUp-3PkiID_ONBl_rMKK6q3kP/s1600/eyescream+characters2+IIHIH.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVtGFakB1Gjde5fM84ZVYilYTpBby6G09HJedo9yRmT2e4RgBxdm-sO_lwg7v6mq8vekd35jXIzsvsvDtHrOiKujX-K71SdESUGhX8zqE1J6fJye_gRGBkCVpWsPrIVQqEvN2_CE_AWQD6/s1600/eyescream+characters3+IIHIH.jpg)
THE PRODUCT
The 'eyescream', which is imported from Taiwan, is essentially gelato, frozen at -25º C in cylindrical cubes, which is then placed in a special machine which shaves it. The final result is a silky and smooth texture of eyescream.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh4-ZeGbfCxOCI-l_W_SEveZB1eKx7IqrflsiP-U8FWjFs2SGFxVBVnz4rvQyb1hyDz2Xf9oNRf-7bhS7yMZ-RzXAFhQMMG_VPsiRBBgRVtU6uIDvkd3UPHWNsJro8fIjfY5Q7qEk2h6Di/s1600/411752_349982508433490_2002137526_o.jpg)
Each eyescream order comes with 2 sugar candy "eyes" and two toppings:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMOaSFH2MbGe0G9VmBewvOYy2IvnxeRe2rYFWQq4IO46gT1RrtcKTw4fEwaLqfGrpsV5tO3xnKnxY5q9WCJzGaFVq8RaYlHFOrUF6UxFomqbOq4r3EWr_a4Alr-ZDbe4N965CfsD5434up/s1600/eyescream+sugar+eyes+IIHIH.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUYUBXievedOVWaAWhj10qc3GppyxXcy8zm2P4_d0k2RteMwxR4X8huHecdhbzK4Vpbk4jCb6I6SccvTU6s5V1Ohr3-uKR2oxwSlfrTlzUmZL6e63sWQHK_sNLH64GG4u0VQTS_770rRsy/s1600/eyescream+and+friends5+IIHIH.jpg)
FLAVORS:
• Cheesecake
• Vanilla
• Chocolate
• Yoghurt
• Wildberry Yoghurt
• Strawberry
• Mango
They also have Sorbets for those who are lactose-intollerant in Strawberry, Mango, and Watermelon flavors.
TOPPINGS:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtl2CVE6CA6ZHjH3EjtRVflgjrgkklVsQNLLsxXxDvh3HCaanh2PVnVwzr-Q9mO4nOOJ3UnmPfNciLuLdnPM_1OER8XtcMEABSjO6vCIvx0LUnKJ3hjFMnOexgXbSD0nig1nVxpGKE1cvI/s1600/eyescream+toppings.jpg)
You can choose 2 toppings to combine with your favorite eyescream. The toppings are a large variety of delicious syrups which combine nicely to enhance any of the eyescream flavors:
• Chocolate
• Condensed Milk
• Dulce de Leche
• Passion Fruit
• Strawberry
• Mango
• Kiwi
• Honeydew Melon
PACKAGING
Each serving is presented in smart eco-friendly packaging that functions as a plate to hold the eyescream and two toppings.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDseu5t2nj1fQZ8qaV9dYe82KFh6Tx28hHhFhmPL7QWRVc1lsTiiu_9Ype1QI9ZI-E6NimSoZbgbBSqeWVMECBKkbevDqHZbJtWF4e0WAXxVYla_IfrW5PoQoVs-kYqQvLG9o7TT2DA6g5/s1600/416365_314817818616626_774783829_o.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkCY1_UhtglYmexKGO50HzkXYhlStb2w2ibYEJTBeDAFlHWebXYl_NMRcLO0-LYl42Na6VDTYSDvHcgJoC9qcMBPpY7gZXXSepwT7C_5AKYHYvggYJ8LUWNaIUq2SjNs1D3f14Ou-8vpmk/s1600/eyescream+eco-friendly+packaging+1+IIHIH.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilEyf8SOwbOeOnK5jsoNx8P0R7k6DcufnNevTCzEjhDAJUbS2LDyJa_YDtkpPnStNMuBc3GHvjb7jYRvAv-k83NIXup5flL-AhyFLQwyV8YrIeEtVHbK5Mg3XzKse4E3J4sMZxDiY8xt4u/s1600/eyescream+and+friends+IIHIH+3.jpg)
THE STORE
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB29oL2rwqRwpKQXStj4buO2D1YFVc10dEaFTVhxao510jDzBPywhOn7hmEMVFYGQLSh4Ojg7BwMgEE0bgh7DmmcJDbcxnIdrzDWQzCcK2mqe70UAw7YR8-aFLtUje6uuzJwPM43c83ren/s1600/eyescream+front+door+IIHIH.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlohVB0beXMl9230X2mnt5qFZsMOMY-Br6xpDk81rZHU02CgCDjZcm_y6YDfpfAvjjE3jkxpUVjk2V8okh6J9qvEL_oZLz7JW4lKzMgMOQNqMfD54HMjuKakgR_UHG57WSRwXGmYb9WW7a/s1600/eyescream+exterior+with+people.jpg)
They built wooden low cost boxes for self-service, concentrating all the consumer experience. A fragmented facade, constructed from a large sign with "legs" has the ability to break down into a number of signs, when open to the public. One for external identity and another, when opened, works as informative product menu.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAKFnoWWY3RtEPjN67n34RBnhQPSeb1togAky52Af7uHbwqUMidCX7Py0Uc9w8X32IY24a5kMD12MMP6v_KoocZgjbTL9fZ4MwTc0o9_qrvP-_Jm0x3D46bgV0vxO3Y2sYlNR15n2wCtTI/s1600/eyescream+and+friends+open+door5+IIHIH.jpg)
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq8CmO0-dPY5Mtjusy51AbahlCY7nFVmpiEqON1cx1WDcWwUXKem57at0BmbKya_gkKhyphenhyphenVN9MMegFMYJVhD0lEnDTrnefYU0tYOHJSoRKIgFiIZz9e7usDPS1-DeG0YTQY6d5Q47BFUl2g/s1600/eyescream+aprons+IIHIH.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZ_plWtuxJ9-ZAVfjceCBpimExYq_bhO2RMwMZUryLakYqe1iXEzDQ4Jrfp-asur8yrKjxeCzN5kF6rYpV5M2SAe7saKxm5ee4KTQfY1ZOY1Ah1oDz73WxD6Us0JN0PTFwJQfO2TXGPrK/s1600/eyescream+store+interior2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTFB9aAIsgCbU2OW3fL4g9k4HpdFvNLdjxivyacK2WHobpPTQXyhKiEACVWgRcTmL1p8B_rlqGyDddTrO9Gkq2lTQHyvh4cM_3VAGBSrL68n2147djQF7SKTDFV-vpdoDBp5ynmHlAr4FT/s1600/eyescream+store+interior3.jpg)
The bottled water served in the store, Tears of Joy, was also designed by Estudio m:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvon8sojQXNfoM_spTw6NUGg6bOfLI9Wp8ZVSYaHptIifaj4dZSijJlRX8C_TELmGbBwjgBr3hcBeyq7qHAkN2Hpa5pi6isJ_76wBMbQ9pAtRpeWypka_1tQFVzn93NOycvy76jOylASrJ/s1600/bottled+ater+for+eyescream+and+friends.jpg)
Eyescream and Friends
Paseo de Joan de Borbó, 30
08003 Barcelona, Spain
Branding and Design:
Agency: Estudio m Barcelona
Graphic Design: Marion Dönneweg
Interior Design: Merche Alcalá
Client: Joad López, Federico Mendoza
Naming: Jorge Virgós
Production: Sandra Coll
Photographer: Daniel Loewe