Eyescream And Friends. A Uniquely Branded Creative Dessert Experience.

Eyescream and Friends launched in Barcelona last fall (September of 2012) and brings more than yummy tasting ice cream and sweets to its customers, it brings them a unique eating experience. From the same folks behind the clever Happy Pills Candy Boutique, Eyescream and Friends is a completely integrated creative project.

Everything from the initial strategy, graphic design and marketing materials to the store interior, industrial design, packaging and signage are all part of the self-serve dessert experience.



CHARACTERS
Cute little monster characters were developed to represent each of the flavors and appear on the business cards, exterior and interior signage:




THE PRODUCT
The 'eyescream', which is imported from Taiwan, is essentially gelato, frozen at -25º C in cylindrical cubes, which is then placed in a special machine which shaves it. The final result is a silky and smooth texture of eyescream.


Each eyescream order comes with 2 sugar candy "eyes" and two toppings:



FLAVORS:
• Cheesecake
• Vanilla
• Chocolate
• Yoghurt
• Wildberry Yoghurt
• Strawberry
• Mango

They also have Sorbets for those who are lactose-intollerant in Strawberry, Mango, and Watermelon flavors.

TOPPINGS:


You can choose 2 toppings to combine with your favorite eyescream. The toppings are a large variety of delicious syrups which combine nicely to enhance any of the eyescream flavors:
• Chocolate
• Condensed Milk
• Dulce de Leche
• Passion Fruit
• Strawberry
• Mango
• Kiwi
• Honeydew Melon

PACKAGING
Each serving is presented in smart eco-friendly packaging that functions as a plate to hold the eyescream and two toppings.





THE STORE



They built wooden low cost boxes for self-service, concentrating all the consumer experience. A fragmented facade, constructed from a large sign with "legs" has the ability to break down into a number of signs, when open to the public. One for external identity and another, when opened, works as informative product menu.








The bottled water served in the store, Tears of Joy, was also designed by Estudio m:




Eyescream and Friends
Paseo de Joan de Borbó, 30
08003 Barcelona, Spain

Branding and Design:
Agency: Estudio m Barcelona
Graphic Design: Marion Dönneweg
Interior Design: Merche Alcalá
Client: Joad López, Federico Mendoza
Naming: Jorge Virgós
Production: Sandra Coll
Photographer: Daniel Loewe

Scooping Pop Culture. Ice Cream Flavors That Should Be.

What started out as a joke became one of the most popular projects illustrator for Jon DeFreest, aka Jonny Etc. Creating faux Ben and Jerry flavored Ice Creams for Vulture.com and then subsequently commissioned by other sites such as Buzzfeed.com, NYmag.com, and Tauntr.com, the Pop-Culture Pints continue to get giggles.

The faux ice creams are based on Pop Culture TV and movie characters as well as timely subjects and movements.

Walter White's Heisen-Brrr-g Crunch (Breaking Bad):


Tobias Funke's I Just Blue Myself (Arrested Development):


Roger Sterling's Sterling Scooper (Mad Men):


Dwight Schrute's Beet It (The Office):


Dexter Morgan's Miami Slice (Dexter):


Carl Spackler's Caddysnack (Caddyshack):


The Dude's Dude Food (The Big Lebowski):


Bobba Fett's Carbonite Crunch (Star Wars):


Ron Swanson's All Of The Bacon & Eggs You Have (Parks and Recreation):


OccuPie Wall Street:


Herman Cain's Harassmint Chocolate Chip:


The Ron Swanson ice cream received so much attention that Ben & Jerry's was forced to release an official statement informing the public that this was NOT a legitimate flavor.

all images courtesy of Jon DeFreest (Jonny Etc.)

7 Ice Cream Popsicles In Famous Forms & Fabulous Flavors By Russian Ad Agency Stoyn.

Russian ad agency Stoyn participated in a tasty project for Faces & Laces, as annual Moscow art and music show profiling brands from around the world. The agency created 7 different flavored popsicles made with Dolce Bacio ice cream molded into the shapes of well-known characters from Star Wars, Disney and other figures. Made in various natural flavors and colors, the likenesses are wonderfully rendered and detailed with the help of 3D modelers and sculptors:

Darth Vader:

Marilyn Monroe:

Che Guevara:

Vladimir Mayakovsky:

Graffiti Spray Can:

Mario of Mario Bros:

Mickey Mouse:

Donald Duck:


The posters for Faces & Laces:


Images from Faces & Laces:





And some fun product shots by photographer Alexey Kiselev:








all images courtesy of Stoyn

credits:
Creative Director — Sergey Starostin;
Producer and PR — Galima Akhmadulina;
Art Director and Designer — Victoria Mamikonova;
3D Modeling — Arthur Magomedov, Bogdan Ivonenko, Planeteater;
Sculptor — Michael Efimenko;
Ice cream maker and ingredients — DOLCE BACIO