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Eye-Catching Design for Kirk Originals London Flagship Optical Store.

Optical retailer Kirk Originals has just opened their new London flagship store. Located on Conduit street and designed by Campaign Design, the store design has both great curb appeal with it's eye-catching window display and is inviting and witty on the interior.

Reflecting on the brand’s heritage and principles, the designers created an installation of lenticular printed eye sculptural heads, each carrying a unique frame, ‘winking’ playfully at customers and passers-by. Meanwhile, the monochromatic blue-grey palette on the background makes the display pop.

The centrally located store stocks all Kirk's ranges, but also selected lines by independent eyewear brands exclusive to Kirk Originals in the UK.

Kirk Originals
London W1S 2XE
Tel: 020 7499 0060

Info courtesy of VIEW. Photos courtesy of Hufton+Crow and the Fashion and Style blog

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