Eye-Catching Design for Kirk Originals London Flagship Optical Store.

Optical retailer Kirk Originals has just opened their new London flagship store. Located on Conduit street and designed by Campaign Design, the store design has both great curb appeal with it's eye-catching window display and is inviting and witty on the interior.









Reflecting on the brand’s heritage and principles, the designers created an installation of lenticular printed eye sculptural heads, each carrying a unique frame, ‘winking’ playfully at customers and passers-by. Meanwhile, the monochromatic blue-grey palette on the background makes the display pop.





The centrally located store stocks all Kirk's ranges, but also selected lines by independent eyewear brands exclusive to Kirk Originals in the UK.

Kirk Originals
London W1S 2XE
Tel: 020 7499 0060

Info courtesy of VIEW. Photos courtesy of Hufton+Crow and the Fashion and Style blog

By - A New Store That's Designed To Feel Like A Home

Mixing commerce with domesticity, three Italian companies — Boffi (kitchens and baths), Porro (tables, chairs and case goods) and Living Divani (mostly upholstered furniture) — have joined forces in By, a newly opened retail space at 142 Greene Street that looks less like a showroom than a sophisticated loft. “I didn’t want to sell a catalog image,” explains Piero Lissoni, the prolific Milan designer who is also the art director for all three companies. To that end, Lissoni mixed antiques and art with the companies’ products, and used glass partitions instead of walls to maximize light and space, which he calls “the real qualities of luxury.” Too bad the kitchen and bathroom don’t actually function, or we’d move right in.

Click on the link below for a video tour of the retail establishment that feels more like a loft than a shop.

permalink to video