7.18.2012

                   
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WOODCHUCKcase. Real Locally Sourced Wood Adhesive Cases For Apple Products.





University of Minnesota students Kevin Groenjes and Benjamin VandenWymelenberg put their academic (and clearly, creative) heads together and came up with a way to add a bit of nature to high tech.



above: real Mahogany and Walnut add both protection and good looks to the Apple MacBook and Apple Air.

During an all nighter in the University of Minnesota Architecture studio, Ben came up with a prototype for the 'Woodchuck' and his friend Kevin became his partner. Eventually they found a third Minnesotan, Bob Feyereisen to make the products and WOODCHUCKcase was born.


above: Kevin Groenjes, Bob Feyereisen and Benjamin VandenWymelenberg work on the design of the Woodchuck products

The WOODCHUCKcases are really beautiful. The 100% real wood self-adhesive veneers come in mahogany, walnut and birch, sourced from local lumberyards and designed to perfectly fit Apple iPhones, iPads, MacBooks and the Mac Air.




Because they are made from 100% real wood each case varies slightly in color and texture so no two are exactly alike.

iPhone WOODCHUCKcases:
Birch:

Mahogany:

Walnut:

iPad WOODCHUCKcases:
Birch:

Mahogany:

Walnut:

MacBook and MacAir WOODCHUCKcases:



The cases can easily be removed without leaving a sticky residue, using a special 3M adhesive.

The Woodchuck Team is passionately and energetically changing the way people interact with technology and has partnered with local company Midwest Special Services, a facility giving life opportunities to adults with disabilities, to create the packaging.



They began by selling the products, which are 100% made in the United States, in the University of Minnesota bookstores and now the products can be bought through their online store at the Mall of America and four gift stores, including one in Milwaukee. And beginning today, 18th of July, the cases can be purchased at Best Buy.

SPECIAL FREE SHIPPING OFFER for If It's Hip, It's Here Readers. Use code IIHIH at check out.


Buy your WOODCHUCKcase

2 comments:

Anonymous said...

So they are copying Karvt then is what you were trying to say?

http://www.karvt.com/

laura sweet said...

In response to your accusation about copying Karvt, I have no idea where Karvt's wood comes from or where the products are made. But one of the distinguishing qualities about WOODCHUCKcases is that the lumber comes from Minnesota and the products are 100% manufactured in the US.

C'mon people, it's only a dollar.
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