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Pukas, who has the biggest surfboard factory in Europe, designed some special awesome colored LED surfboards. Along with Juan Mari Indo, they developed the technology and aesthetics of the lightweight glowing boards and sent them off to some surfers to try them out.
Some of the “Leds by Pukas” were sent to Portugal for Tiago Pires’ joy. The second surfboard was pro-surfer Joan Duru’s new toy. And the third, well, the third didn’t last too much as Aritz thought surfing on a solid 6ft. barreling swell on Hossegor’s beachbreaks would look great. It looked amazing indeed, but it was a 5’6 meant to be ridden for airs or less heavy stuff. No photos or videos for his attempt and that board ended up broken (sad face).
In the video below you can listen to Juan Mari Indo’s thoughts on the surfboards, a decorator-adventurer-artist who has been key on the development of the LEDs, along the whole crew at the Pukas factory, specially Johnny Cabianca:
Nike 6.0 launched a huge campaign for The Chosen featuring 22 year old Biarritz surfer Naum Ildefonse surfing with the “Leds by Pukas”, directed by Surface to Air:
Naum Ildefonse with his LED by Pukas:
Surfers Tiago Pires and pro-surfer Joan Duru were filmed surfing on the LEDs by Puka in the following video:
So if you feel like ordering the most special surfboard you could ever imagine, send them an e-mail at firstname.lastname@example.org because you might be able to own one…
About Pukas Surf:
Their surfboard factory is the biggest in europe, placed between Mundaka and Hossegor in the nearby area of San Sebastian and Zarautz, Spain's Basque Country. The shops and the surfschools are part of a group that employs close to a hundred people.
Thanks to Pukas and Fitenia Surf Shop for additional images