5.15.2010

                   
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Disney Hips Up Their Plushies & Classic Characters Become Cool.




UPDATE 2013: Apparently these were too hip for Disney customers. I'm sad to say the line has been discontinued.

Original post: Disney has been really good about expanding their brand to include things that would appeal to hipsters of all ages. For the last decade or more everything from their films to their toys, their couture jewelry and collectibles have included modern artsy versions in addition to the classic ones.

The latest are their new soft plush toys that were inspired by the urban vinyl toy culture. The modern looking 12" tall toys called Pook-A-Looz (okay, so the name sucks) were designed to capture the personalities of iconic Disney characters in an edgy, offbeat way.



Sassy and fun, the new line of plush features more than 30 wide-ranging characters from Buzz Lightyear and Cheshire Cat to Muppets and Jack Skellington. Shown below are a few of them for you (keep in mind, there are more than just those shown below.. such as Eeyore, Dumbo and other beloved childhood favorites).

Mickey and Minnie:

Woody and Buzz Lightyear:

Snow White, Dopey and Grump:

Peter Pan and Tinkerbell:

Winnie The Pooh, Tigger and Piglet:
:
Alice, Cheshire Cat, The Mad Hatter & the Queen Of Hearts:

Goofy, Donald and Pluto:


“We focused on capturing one key element, gesture or trait of each character during the design process. We wanted the look to be very unique, quirky and cool,” said Jose Zamora, lead designer for the DCP products. “When you think of the Queen of Hearts, you think of her mouth, so we brought that out in the design. With the Cheshire Cat, you think of the teeth. So we focused on that famous grin.”

To help promote the new plushies, there will be a series of “Pook-a-Sodes”, videos on the Disney Living YouTube channel. The first one, with Pook-A-Looz Mickey as a ‘Gentleman Caller’ is shown below:

The Disney Living Facebook fan page and @disneyliving Twitter feed will also offer additional content and forums for fans to win prizes, share content and connect. The 12" Pook-A-Looz cost between $7.99 and $12.99 and can be purchased at Disney Parks, The Disney Store and Toys R Us.
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