1.31.2008

                   
Pin It
   
   

Widgets

No More Billy Dee & Pool Halls:
Cole & Weber Hips Up Colt 45


Above: illustration by Jim Mahfood.

Pabst Brewing Co., with a campaign from Seattle boutique Cole & Weber is rebranding the old malt liquor with a hip, urban style campaign. Outdoor, digital and print ads espouse what it calls "The Tales of Colt 45," with graphic-novel-type strips that show young drinkers enjoying alcohol-fueled adventures. And in a bold and brilliant (but controversial move), some of the creative appears to be drawn on brown paper bags, featuring the artwork of Jim Mahfood. You can see the artists' myspace page here.



Above: The bags feature artwork of graphic novelist Jim Mahfood.


Click here to see a 3-minute video about it.


The tag line "Works Every Time" is still a part of the campaign, but this time around you won't see Billy Dee Williams purring it as in the still pictured above.

Above: art by jim mahfood.

Check out the re-branded new site here.

Some bonuses for you:
Don't ask, just click, look and listen

Fun facts and triva at a Colt 45 "experience" website

•A classic 1992 Billy Dee Williams Colt 45 commercial:

•A vintage Colt 45 commercial from 1978:

1 comments:

Sunflower said...

Hello.....
Your site is so utterly amazing! So much incredible information and resources. I will definitely have to come back to search through your endless links and posts as you have such a wonderful wealth of great sites.
My husband and I are artists and I thought you might like our work. We make small nature furniture and houses.....amazing creations and very unique. You can see our work at:
www.artmajeur.com/debbieschramer
www.michaelschramer.com
http://beautiful-art.blogspot.com
http://beeboyworks.blogspot.com

Thank you for all the work you've done to share such great things!!
Debbie and Mike

C'mon people, it's only a dollar.
Related Posts Plugin for WordPress, Blogger...

http://www.madisonstyle.com/womens-shoesMattel delivers play every day - Shop online at Mattel Shop!




Press And Advertising

Please go here to learn about this blog's demographics and advertising opportunities.
Creative Commons License The images, text and information by laura sweet on this site are licensed and protected under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. If you reproduce or re-purpose, be sure to credit this blog and link back to the post. Thanks.