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At least when you're talking about Veuve Clicquot champagne and Porsche Design Studio.
Together they have launched a limited edition 'treasure' chest of sorts called the Vertical Limit.
An entirely handmade stainless steel cabinet that holds 12 individual vintages at a temperature maintained 12 degrees celsius.
Above: Each compartment is individually lit and automatically lights up on when opened.
Above: The year of each vintage is etched on the end of each compartment.
Only 15 were made and only 2 will be available in the US. the going cost? $70,000. USD
Above: specially produced label will be on each of the 12 bottles in the Vertical Limit.
Click here to visit Veuve Clicquot.
And here to visit Porsche Design Studio.