Graphic designer Vahram Muratyan, best known for his Paris Versus New York series of posters and book has collaborated with uber luxe fashion brand Prada for Parallel Universes 2012, a series of animated gifs.
Prada describes the project as follows:
The creative path imagined by graphic designer and artist Vahram Muratyan, is a virtual road/paved/with Prada 2012 spring/summer men's and women's accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.PRADA PARALLEL UNIVERSES spring / summer 2012.
Prada Parallel Universes is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics; to be consistent with the present without nostalgia.
This dreamlike yet virtual story was entrusted to the Armenian born illustrator Vahram Muratyan. Through his adopted city of Paris, Vahram recently came into the limelight for his newly published book Paris vs New York, a work of art which compares the two great cities with graphic signs exploring their different similarities.
The same intellectual path is followed by Prada in its spring/summer collections dedicated to accessories.
PRADA PATENT LEATHER SANDALS:
PRADA DIXIE SUNGLASSES:
PRADA SAFFIANO BICOLOR BAG / PRADA ROCKET SHOES
PRADA SPAZZOLATO+BIKE SHOES / PRADA ROCKET SHOES / PRADA SAFFIANO BICOLOR BAG:
PRADA TEDDY SUNGLASSES:
PRADA ROCKET SHOES:
PRADA SAFFIANO BICOLOR BAG:
PRADA DIXIE SUNGLASSES / PRADA PYRAMIDE BAG:
Illustrator and Graphic Designer Vahram Muratyan: