If It's Hip, It's Here (Archives): fashion advertising

Showing posts with label fashion advertising. Show all posts

A Moody Miley Stars In Marc Jacobs New 2014 Ad Campaign Shot By David Sims

Wearing the latest fashions and accessories, and pretty much the same pouty expression in all the photos, Miley Cyrus is the star of Marc Jocob's latest ad campaign for his SS14 Ready Ready to Wear Collection.

British GQ reports that "Premium by Jack & Jones - the denim brand's preppy, tailoring-based offshoot - has unveiled none other than Christopher Walken as the face of its new autumn/winter campaign. Dubbed "Made From Cool" the brand produced a series of five short films directed by Martin Werner with the Oscar-winning actor playing a super-powered tailor, cutting patterns and shearing sheep with his bare hands, while providing the voice-over in that unmistakable drawl."

Unfortunately, the youtube films are not legally allowed to play in the US, but I was able to find all five uploaded from various countries on youtube, which may be removed by the time you read this (but I hope not). Here they are:

The fabulous music on the last film shown above is a collaboration between music stylist Jesper Gadeberg and Soundtree featuring Nick Cave and The Bad Seeds off their latest album, Push the Sky Away. The track is called We Real Cool. “Who took your measurements from your toes to the top of your head?” Cave croons as the 70-year-old actor, playing the role of a super-tailor, cuts fabric, shapes suits, and attaches buttons with his bare fingers in a dark New York City loft space.

In another one of the ads, this one showing off the brand’s premium sweaters, Walken knits at lightning speed while staring off the camera with inimitable resolve, before cutting the final thread with a scissor-like snap of his fingers.

Reportedly, Christopher Walken made an exception to his no-campaigns rule, because he liked the role and how it was especially made for him. “Christopher Walken is our favourite style icon and a great source of inspiration. The campaign is custom-made for him. He represents style rather than fashion, and his acting performances are first class craft – just as our brand”, Winnie Andersen, the head designer of PREMIUM, says in a press release.

Besides the five films, whose primary target is the online media, the “Made From Cool” ad campaign also includes print ads (shown below) beautifully shot by Danish photographer Søren Solkær Starbird who is known for his photos of musicians and artists.

Film credits:
Director: Martin Werner
Production company: Bacon
Agency: &Co, Copenhagen

A Poet, An Astronaut, a Photographer and A Model in Cole Haan's New Ad Campaign + Videos (And A Look Behind The Scenes).

In 1928 Trafton Cole and Eddie Haan created the Cole Haan brand and to celebrate their 85 year history, they've launched a campaign, "Born in 1928", photographed by Daniel Jackson.

The print and digital campaign features individual portraits reminiscent of the Blackglama and old GAP campaigns, both of whom used famous personalities posed in their clothes and shot in black and white.

The Cole Haan campaign features writer and poet winner Maya Angelou, photographer Elliott Erwitt, astronaut of Apollo 13 Mission Jim Lovell and model China Machado - all of whom are 85 years old (except Machado who is 84).

Shown below, clockwise from upper left, are China Machado's modeling photo, Maya Angelou's I Know Why the Caged Bird Sings, one of Elliott Erwitt's fabulous photos and Jim Lovell on the cover of LIFE:

"They are all vibrant examples of how timelessness and true style are born out of confidence - and that never expires," said Cole Haan vice president of marketing Erin Riley. "They are as relevant today as they were in the past, and they all represent various perspectives that we thought would resonate with our consumer."

All of the personalities wore Cole Haan shoes including the official campaign shoe, the Silver Limited Edition Lunar Grands, worn by Jim Lovell (below):

"There's real clarity and real conviction for what we want the brand to stand for and what we are committed to bringing to light in all of our channels from advertising to marketing," Riley said, explaining that this includes looking the brand's heritage to inform its future.

The campaign was shot in New York at Pier 59 by Daniel Jackson and styled by Tiina Laakkonen.

The Print (3 examples)

The Videos
Here are the videos that runs on Cole Haan's site to accompany the campaign:
Maya Angelou:

Elliott Erwitt:

China Machado:

James Lovell:

"We need to look back to look forward," Riley concluded. "At the same time, we are a very modern brand and we don't want to be perceived as a traditional heritage brand. We're more about attitude than an age group."

The black-and-white photo portion of the campaign debuted on Sept. 3 and has launched on colehaan.com, their social media networks, and in its store windows. Next month the ads will appear in November issues of GQ, Elle, Vogue and Vanity Fair, among others. Billboards featuring the campaign will pop up in major cities like Chicago, New York, San Francisco and Toronto.

Behind The Scenes
And finally, some photos from behind the scenes at Daniel Jackson's shoot in NY:

and this photo of Maya Angelou at the shoot photographed by Taylor Jewell for Vogue:

all images courtesy of Cole Haan

Related Links:
Cole Haan
Daniel Jackson
Maya Angelou Books and Audio Books
Books about Jim Lovell and Apollo 13
Elliott Erwitt Photography Books and Prints

Uber Cool Couples Shot In Black and White For The Kooples' Latest Ad Campaign.

Ultra hip French fashion brand The Kooples have been featuring couples dressed to kill in their ad campaigns for the past few years. The most recent ad campaign for their Autumn /Winter 2013 collection, beautifully shot in black and white by Raphäel Elicha of JRM-Studio, features uber cool couples model Bambi Northwood-Blyth and fashion brand Ksubi owner Dan Single, model Veneda Budny and musician A$AP Nast and models Alice Gomme and Adam Holden.

Looking gritty, glam and gorgeous, the couples are sporting the latest fashions from the label and embody Paris’ dark gangster subculture through their decidedly nonchalant and rebellious style.

above: the Kooples' showroom in New York

Below are the images for the 2013 print ads:

Models Alice Gomme and Adam Holden:

Model Bambi Northwood-Blyth and fashion brand owner Dan Single:

Model Veneda Budny and musician A$AP Nast :

The Kooples online store

Louis Vuitton Kicks Up Their Heels In This Short Digital Film.

Just a little fun branded content for you. From their recent collection of shoes to past designs that have marked the House's fashion history, this digital film, directed by Lisa Paclet for Louis Vuitton has some kick.

Like their shoes? You can discover their most current shoe selection here.

CREDITS:
A Digital film, 2013
Directed by Lisa Paclet
Choreography and casting: I COULD NEVER BE A DANCER
Dancers: Suzanne Meyer, Cédric Lequileuc, Aude Auffret, Mélina Tranchand
Produced by Tender Night

Louis Vuitton

Prada Parallel Universes - 12 Animated Gifs for Prada by Graphic Designer Vahram Muratyan.

Graphic designer Vahram Muratyan, best known for his Paris Versus New York series of posters and book has collaborated with uber luxe fashion brand Prada for Parallel Universes 2012, a series of animated gifs.

Prada describes the project as follows:

The creative path imagined by graphic designer and artist Vahram Muratyan, is a virtual road/paved/with Prada 2012 spring/summer men's and women's accessories, which highlights through rapid and intuitive movements two parallel universes that meet under the auspices of Prada style.

Prada Parallel Universes is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics; to be consistent with the present without nostalgia.

This dreamlike yet virtual story was entrusted to the Armenian born illustrator Vahram Muratyan. Through his adopted city of Paris, Vahram recently came into the limelight for his newly published book Paris vs New York, a work of art which compares the two great cities with graphic signs exploring their different similarities.

The same intellectual path is followed by Prada in its spring/summer collections dedicated to accessories.

PRADA PARALLEL UNIVERSES spring / summer 2012.