Danielle Proud Transforms A Townhouse With Carpet Craziness As A Marketing Campaign
The "funonthefloor" Fun house is a traditional Georgian townhouse whose interior has been transformed by the UK's cross stitch Queen, author, interior designer and DIY crafter, Danielle Proud and her team of DIY project experts.
Lord Harris of Peckham, chairman and chief executive of Carpetright, won the support of rivals when he asked them to help fund the campaign to turn around the image of carpets. Carpetright is putting a million pounds towards the TV and billboard ads.
They've turned it into a living, breathing showcase of the latest carpet trends, technologies and home decorating ideas. Curated with Danielle's signature craft queen touch, the house - through six dramatic and distinctively themed rooms - highlights the transformative power that carpet can have in any home, and places carpet at the forefront of interior decorating style.
above: Craft Queen, DIY fanatic, interior designer and busy Mom, Danielle Proud is on a mission to carpet the nation! Learn more about her and her book, House Proud, here.
See the carpet companies supporting this campaign here.