6.15.2012

                   
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Americana Manhasset Goes Silent. A Peek At The Upcoming Catalog For The Luxury Stores.




The upcoming catalog for the Long Island collection of high-end shops Americana Manhasset is inspired by the genre of silent films. The glamorous black and white catalog will feature Karlie Kloss, Clément Chabernaud and the adorable Uggie, the Jack Russell Terrier from the Oscar-winning film The Artist.



Due out mid-August the catalog, conceived of and executed by ad agency Laspata DeCaro, was shot on location at Paramount Studios and in several private homes in Los Angeles.








The retro theme was chosen to showcase Fall fashions from some of the 60 stores which “harkened to the past in some way, especially the Twenties and Thirties, but with a modern twist,” said Andrea Sanders, senior vice president and creative director of Americana Manhasset.



Accompanying the drop of the catalog, will be a short silent film, “Speechless,” and a behind-the scenes, silent look at the making of the book will be posted on Americana’s web site. The “Speechless” film will also air on Taxi TV during fashion week.

Information and images courtesy of WWD

Americana Manhasset

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