The Saks Fifth Avenue Snowflake & the Bubble 2011 light projection show (above) on their flagship store in New York is bigger and even more spectacular than last year's.
The 3D Projection mapping show, created by iris, runs every night for 5 hours, from Nov 21st through Jan 6th, making it the longest outdoor video mapping experience in the world.
And in case you never saw last year's SFA light projection, Carol of The Bells, which some people prefer:
SFA partnered with projection mapping specialists SP-Projects on the technical mapping and animation. They also worked with Creative Technology to create a customized structure and control system to be able to handle such an ambitious project.
Saks Fifth Avenue
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