10.15.2010

                   
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The Swatch Fashion Challenge. "True Colors" As Seen By Editors and Bloggers




above image is a crop of part of VISION Magazine's entry


above image is a crop of part of All Magazine's entry

The Swatch New Gents Collection True Colors Competition



Swatch challenged fashion editors, bloggers and trend setters to style the Swatch New Gent Collection, shown above, and discover their “True Colours." Editorial magazine layouts and video presentations were submitted by well known magazines like Wallpaper, Interview, and i-D, fashion and style related sites like Style.com and bloggers like BryanBoy and Diane Pernet.



Swatch is now asking readers to vote on the submissions. By voting, you are entered into a drawing in which you could win one of the colorful New Gent watches.



Below are the competing magazines and a sample spread from each of them, in no particular order:  

Kinki:
   

Hooligan:
   

Cleo:
   

Neo2:
   

Open:
   

All Magazine:
   

Interview:
   

Wallpaper:
   

Elle Greece:
   

Faces:
   

Gustav:
   

Milk:
   

Vice:
   

1626:
   

Pulp:
   

Yoho!:
   

Tom:
   

VISION:
   

L'Officiel:
   

WAD:
   

i-D Magazine:
   

style.com:
   

Sleek:
 

The accompanying videos seem to be a combination of "making of videos" of the editorial spreads and on camera explanations and pitches from those who received the Open Brief from Swatch. Some seem to be music videos or motion graphics. It seemed unclear as to whether or not the submissions upon which you are asked to vote will actually appear as editorial spreads in the magazine or not, but a reader tells me they are. To see the accompanying videos (and to vote), go to the Swatch YouTube channel, The Swatch Facebook group site or The Official Swatch site.


 

At the time of this post, the submissions from ALL Magazine, Kinki and Neo2 have garnered the majority of the votes.

4 comments:

Anonymous said...

Hey there,

It looks like the editorial submissions are going to appear in mags - just saw it in Wallpaper!

Cody said...

The Kinki-True Colors ad is beautifully done. It captures your attention immediately and totally stands out from the rest. I really like the creativity with that one!

Wood Duck said...

Oh, I want ten of these!

Wood Duck said...

Yeah the Kinki chalk dust is great.

C'mon people, it's only a dollar.
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