12.28.2008

                   
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Karl Lagerfeld's Sexy Photo Essays To Promote Dom Perignon




In the spirit of upcoming New Year's Eve, as thoughts turn to champagne, I wanted to share these two very sexy campaigns for Dom Pérignon with you since they have rarely been seen.

Karl Lagerfeld promoted two different vintages of Dom Pérignon with sexy photo narratives starring super models Claudia Schiffer in 2007 and Eva Herzigova in 2006, respectively. Granted, they are both sexist male fantasies; the first about a man who envisions his wife as different exotic women, the second about a wealthy woman, who grows bored after shopping and bathing and decides to seduce her male neighbor in a luxury hotel. However, the photography by Karl Lagerfeld and styling are fabulous and worth sharing despite the obvious chauvinistic overtones.

Dom Pérignon's Oenothéque, vintage 1993, is lauded with this 2007 black and white campaign, the story of which (albeit very sexist) is about a bored wealthy couple in which the man fantasizes his wife to be several different women. (Click on the photos to enlarge them)

The Dom Pérignon Œnothéque Vintage 1993 campaign in 2007:












Credits:
Photographer: Karl Lagerfeld
Models:
Claudia Schiffer
Brad Kroenig
Sébastien Jondeau

Stylist:
Andrew Richardson
Casting: Katherine Marre
Fashion:
Christian Dior Haute Couture
Dior Homme
Céline
Fendi
Louis Vuitton
Givenchy
Jewels: Victoire de Castellane - Dior Joaillerie
Hair: Odile Gilbert
Make-up: Ayako
Manicure: Anny Errandorea
Direction Image: Eric Pfrunder
Photographer's assistants:
Xavier Arias
Ben Sollich
Frédéric David
Olivier Saillant
Photoshop: Ludovic d'Hardiville
PR: Caroline Lebar
Making-of: Xavier Arias - Orange
Website Conception & production: pubfiction
Design & code: chewing the sun, www.chewingthesun.com
Coordination: XOTOX / Marie-Laure Brossier, www.xotox.fr
© Champagne MOET & CHANDON 2007 - Copyright is detained by Champagne MOET & CHANDONconcerning the photographs, the making-of and DOM PERIGNON trademarks. Rights reserved. Infringement of copyright is incurred for any unauthorized reproduction.



Above: Karl and Claudia at the launch party in Paris

The 1996 vintage of Dom Pérignon Rosé was immortalized in the following campaign, launched in 2006, starring supermodel Eva Herzigova as a woman staying at a hotel, indulging in a shopping spree and then seducing her hotel neighbor with the champagne.

The Dom Pérignon ROSÉ Vintage 1996 campaign in 2006:


















Credits:
Photographer:Karl Lagerfeld
Models: Eva Herzigova
Brad Kroenig
Stylist:
Jed Root - Kate Young
Casting: Katherine Marre
Fashion:
Christian Dior Haute Couture
Dior Homme
Céline
Fendi
Louis Vuitton
Givenchy
Jewels: Chopard
Hair: Terry Millet
Make-up: Emmanuel Sammartino
Manicure: Anny Errandonea
Photo production: Eric Pfrunder
Photographer's assistants:
Xavier Arias
Ben Sollich
Frédéric David
Olivier Saillant
Retouch Settings:
Ludovic d'Hardiville
Stefan Lubrina
PR:Caroline Lebar, Olivier Cussec
Making-of Photos: Xavier Arias
Making-of Sound design: Xavier Arias
Michel Gaubert
Website Conception & production: pubfiction
Design & code: chewing the sun, www.chewingthesun.com
Coordination: XOTOX / Marie-Laure Brossier, www.xotox.fr
Movie Director: Johan Renck
Assistant: Magdalena Larsson
Executive producer: Greg Panteix



above: Karl and Eva at the launch party in Los Angeles

© Champagne MOET & CHANDON 2005 - Copyright is detained by Champagne MOET & CHANDON concerning the photographs, the making-of and DOM PERIGNON trademarks. Rights reserved. Infringement of copyright is incurred for any unauthorized reproduction.

www.domperignon.com

5 comments:

Chung Nguyen said...

I'm surprised no one objected to the blackened Schiffer....

Anonymous said...

CRAP, Dribble.

Carennedy said...

I love these two campaigns not because of the images themselves but because they cater to the male fantasy and inspire those males with the fantasy to purchase the product. After all, that is the objective of the campaign. The quality of the ad campaign is as impeccable as the product itself.

Bird * said...

HOT

prices said...

dom perignon drink that is sweet, sweet as Karl Lagerfeld
I've tried this drink .. when my birthday .. he.he.

C'mon people, it's only a dollar.
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