Given that I have been in advertising for over 20 years I am always reluctant to include any form of it on my blog --call it a reluctance to mix business with pleasure.
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Nevertheless, I cannot ignore this charming, beautifully produced, strategically sound spot by Saatchi & Saatchi NY for JC Penney named "Heart". Every time it airs, I find myself in rapt attention at the well-cast leads, the inventive effects and the universal appeal of the subject matter.
Clearly, I am not alone since it has been repeatedly tagged a 'favorite'on you tube many times along with 'making of' videos, etc.
The Commercial (:60 second cut)
The making of:
Agency: Saatchi & Saatchi, NY
copywriter: Craig Love
art director: Shayne Millington,
agency producer: Zamile Vilakaz
Director: Dougal Wilson
Creative Directors: Kerry Kennan and Michael Long