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Conde Nast's Point Of Passion Ad Campaign. All 31 Spread Ads.

Point of Passion is a an ad campaign launched by magazine publishing company Condé Nast Publications. Although it debuted a few years ago, and had two flights of ads, many of them have not been seen in common publications, so I wanted to show them to you.

An art director and photographer's dream project, it features people/celebrities from all walks of life (actors, designers, wedding planners, supermodels) who capture the spirit of each of their 27 print and online magazines.

With a simple headline and a caption describing the reader shown, they initially budgeted 3.5 million for creative and 40 million for media. I do not know if that's what the effort cost in actuality.

The effort comprises 12 flights of eight-page magazine inserts targeting advertisers and agency media buyers. Conceived by San Francisco ad agency Heat (formerly Black Rocket) and photographed by Jonas Karlsson, the campaign also includes online ads, e-mails and billboards through year's end.

read more about the campaign here.

Above: Golfer Greg Norman (Golf World)

Above: CBS Sports commentator Jim Nantz (Golf Digest)

Above: fashion designer Marc Jacobs (style.com)

Above: architect Richard Meier (Architectural Digest)

Above: Robert F. Kennedy Jr. (Traveler)

Above: designer André Balazs (Concierge.com)

Above: Jimmy Wakes (wired.com)

Above: media entrepreneur Strauss Zelnick (portfolio.com)

Above: Chef Jamie Oliver (epicurious.com)

Above: Eva Longoria (Glamour)

Above: Preston Bailey (Bride's)

Above: Richard Branson (Wired)

Above: Kelly Wearstler (House & Garden)

Above: actress Christina Ricci (W)

Above: actor Hugh Jackman (Men’s Vogue)

Above: actor Patrick Dempsey (Details)

Above: chef Giada De Laurentiis (Bon Appetit)

Above: singer Sheryl Crow (Self)

Above: actor Terrence Howard (GQ)

Above: actress Kyra Sedgwick (Allure)

Above: designer Vera Wang (Brides)

Above: interior designer Albert Hadley (domino)

Above: designer Monique L'huillier (Elegant Bride)

Above: actress Sharon Stone (Golf)

Above: actor Stanley Tucci and dog, Lily (Gourmet)

Above: actress Molly Sims (Lucky)

Above: wedding planner Colin Cowie (Modern Bride)

Above:actress Mary-Louise Parker (The New Yorker)

Above: fashionistas Zoe Kravitz and Lorraine Nicholson (Teen Vogue)

Above: designer Diane Von Furstenberg (Vanity Fair)

Above: Ubermodel Natalia Vodianova with son Viktor(Vogue)


Ashley said...

Thank you for highlighting this campaign on your blog. I think it is excellent!

C'mon people, it's only a dollar.
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