Mammaries To Build Your Muscles. Introducing Breast-Shaped Kettlebells.

You might have seen an image of these floating around the web and asked yourself if they were real. While not real breasts, they are a real product. The 306 Communication Agency in the Ukraine has designed and begun marketing cast iron dumbbells in the shape of a pair of breasts.

Get Amped, The Marshall Fridge Is Here. And Yep, It Goes To Eleven.

Here's a fridge music lovers can get amped about. Made to look like an authentic Marshall Amp, this rockin' mini refrigerator uses actual Marshall Amp parts including logos, fret cloth, and a brass-finished faceplate. It has a freezer, brass rivets, white piping, bears Jim Marshall's signature and control knobs that actually go up to 11 (If you don't know that reference, shame on you!)


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Even the box is cool:


Specs:



$399, two year warranty
Buy it here

An Air of Superiority. Sports Car, Distillery and Hunting Lodge Aromas In A Can.

No florals or sea breezes in these air fresheners. Archer Air Superiority Air Fresheners are masculine, rich and earthy scents that come in three fragrances.

New Cream Soda in "A Big Can for the Big Man." Introducing Soda Shaq.

AriZona Beverages has teamed up with Shaquille O'Neal to launch an all-natural cream soda line. SODA SHAQ, named for the basketball legend known for his personality, has hit the market in AriZona's signature single-serve 23.5oz. can from Rexam.

SODA SHAQ contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all AriZona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

"We are excited to expand our offerings to include a great carbonated beverage innovation based on a soda shop classic," said Don Vultaggio, Chairman of AriZona Beverages. "With nearly a third less calories than the competition, SODA SHAQ's great-tasting and all-natural cream sodas are perfect for consumers looking for variety. And through our continued partnership with Rexam, we are bringing them to market in another great version of our iconic big cans."



The new can designs (of which there are 8 for the flour flavors) include the tagline "A Big Can for the Big Man" and prominently feature Shaq's famous likeness.



Rich Grimley, president and CEO, Rexam BCNA, says, "As the industry leader in 24oz. 'big' can production, we continue to grow our relationship with AriZona Beverages, supporting this brand extension with an ideal packaging choice that delivers superior recycling and environmental benefits as well as filling and distribution economics."

SODA SHAQ is currently available at retailers nationwide at a suggested retail price of $.99 per can.

www.drinksodashaq.com

Smart Marketing: Wines For Dummies. Actual Wine, Not Books.

By now we all know there are several published Wines For Dummies books. From Italian Wines to Reading Wine Labels, the Wiley brand offers many ways to get to know your vino. But now, they sell actual wines. That's right, bottles of Wines For Dummies. Not fine wines, mind you, but basic 10$ bottles of Chardonnay, Pinot Grigio, Cabernet Sauvignon and Chianti for the novice.



Graced with the familiar looking labels, the wines are a brilliant marketing idea as an offshoot of a well established brand. They may not be the sort of thing you'd bring to impress a date or a dinner party host, but are a fun way for the beginner to explore the basics of the fermented grape.






Drinkhacker reviews each of the wines as follows:

2012 Wines for Dummies Pinot Grigio IGT – A real Italian Pinot Grigio. Mildly tropical and atypical for Pinot Grigio, with a touch of funk beneath the fruit. Not much acidity to speak of, which is unfortunate but unsurprising at this price. Not sure if this is an apropos introduction to Pinot Grigio, but it’s at least a harmless wine on the whole. B-

2011 Wines for Dummies Chianti DOCG – Italian DOCG Chianti for just 10 bucks? Hard to believe, and proof that decent Chianti needn’t cost a fortune. Classic, intense red cherry character is the dominant flavor here, though the nose has some curious black tea character as well. The body is a little tart, a touch too balsamic on the back end, but overall a decent intro to the way Chianti — or at lease Sangiovese — is supposed to taste like. B

2011 Wines for Dummies Chardonnay California – A minimally oaked Chardonnay, this is actually an easy drinking wine with modest melon, lemon, and white peach character. Some vanilla on the back end. Simple, but reasonably appropriate as an intro to California Chardonnay, though a far cry from the more buttery, heavily oaked styles that drinkers are more likely to encounter. B

2011 Wines for Dummies Cabernet Sauvignon California – My least favorite of this bunch, a simple and not very lively Cab that offers a modest plum body, backed with somewhat harsh tobacco and leather notes. It finishes off with a rather unpleasant finish. C



So, if this is your first foray into the world of wine, it's an inexpensive and fun way to learn a little something - and catch a buzz.

$10 each at winesfordummies

Damien Lewis + Lana Del Rey + Action = DESIRE, A Short Film For Jaguar and A Look Behind The Scenes.

To promote the new Jaguar F-TYPE, sexy ginger Golden Globe winning actor Damian Lewis joins Shannyn Sossamon in this new action-packed 13 minute short film, DESIRE, a collaboration with Ridley Scott Associates and featuring music from Lana Del Rey.




'Desire,' directed by Adam Smith in a five day shoot in Chile's Atacama Desert, is a 13 minute tongue-in-cheek James Bond-esque story in which Lewis plays Clark, a man who encounters difficulties in his attempts to deliver a Jaguar F-TYPE to a rather shady man who's at odds with a mysterious young woman played by Shannyn Sossamon.


above: "It sort of fell into my lap," the London-born actor tells The Hollywood Reporter. "I've never done anything for the online market before, and I just thought it was cool to work with Ridley Scott and [director] Adam Smith. I thought the script had a kind of nod to the Americana that you find in the Coen brothers' movies."

Now, a look at the 13 minute branded content and the making of it.

DESIRE:


"The Making Of" in 3 parts:
Join Ridley Scott Associates and director Adam Smith in Chile's Atacama Desert, as the crew begin to bring the action-packed F-TYPE Desire film to life in a look behind the scenes


Part 1:



Part 2:



Part 3:




Interested in the new F-Type? you can download the e-brochure here

Pantone on Draught. The Ultimate Color Guide For Beer Lovers, Beertone, Is Now Available for Purchase.

Here's a Pantone-like color guide that is truly useful for Beer enthusiasts. A brilliant idea from Alexander Michelbach and Daniel Eugster of Switzerland, they have captured accurate colors and compiled a color matching system in booklet form, featuring 202 beers from Switzerland and relevant information about them.

The project was successfully funded via their own social media crowdfunding campaign and is now selling the Swiss edition Beertone color charts, which began shipping April 15th.

Below is an ad and a video they created to promote the Beertone concept via social media:



What is on each card of the Beertone color chart:


Three purchase options - which all come with Beertone stickers and mats, make great gifts for the Beer Aficionados in your life:


Shop for the Beertone color matching system here.

Now, if only they'd sell the wonderfully branded pilsner glasses and beer mugs on their own...



Beertone

What Do Bottled Water, Music and Architecture Have In Common? Check Out Ice Swan.

Glaciers + Music + Architecture = Ice Swan.
Ice Swan is a beautiful bottled water from the glaciers and waterfalls of Chile's Patagonia region packaged in an equally beautiful bottling plant designed by Panorama Architects. To add to the intrigue, it is processed in a very unusual manner, the harvesting and bottling of the water is imbued with classical music and natural sounds of Patagonia's habitat because, according to Dr. Masaru Emoto, a world-renowned researcher, water has memory and sensitivity to sound.

Origin:


Ice Swan is bottled in its place of origin. It is a nature's gift from a strand of more than seven ancient majestic glaciers and multiple waterfalls situated in the 'Coastal Temperate Rain Forest' of The Chilean Patagonia, one of the five most pristine regions on earth.



From ancient fjords on the planet's southernmost terrain, Ice Swan's smooth 'mouth feel' and delicate flavor will refresh and satisfy even the most demanding/refined palates. Ice Swan is for the savvy and demanding connoisseurs who prefer the kind of products that set trends and leave an overwhelming feeling of wellness.

Bottle Design:


Ice Swan's bottle is an original creation from award-winning Chilean designer Sebastián Errázuriz, whose talent is trend setting in NYC, where he currently resides. The bottle's teardrop shape represents the fluidity and elegance of a slender-necked swan.



Music:
Joakin Bello, outstanding composer, performer and researcher, has put all his talent to create Ice Swan´s sonorous universe, a soft melody which flows like the waters of the Queulat Fjord.


above: the speakers in the bottling plant

It is about an original musical piece based on strings, bronze and synthesizers, in different versions; a clear example of what he himself has denominated as "Total Music".

To preserve Ice Swan's original essence, they imbue their harvesting and bottling process with classical music and natural sounds of Patagonia's habitat. When tested at the Masaru Emoto Institute in Japan, water samples of Ice Swan produced wonderful hexagonal crystals that reveal the water's exceptional quality, purity and perfection.


above: an Ice Swan water molecule

The Bottling Plant:



The building is a square volume of 18 by 18 meters and 6 meters height with its four facades clad in toughened glass with a black opaque coating. The building is set on top of a 1.5 meter tapered soil base to avoid floods of the nearby river in winter. Because of the weather conditions glass offered a good skin solution plus the reflections of the surroundings, on the other hand the steel structure which is bolted was thought to ensure recycling as much as possible.



Designed by Constanza Hagemann and Nicolás Valdés of Panorama Architects, the end result is a balanced and vanguardist building that is environmentally friendly.




The architects were asked to design a building with the function of bottling water from a cascade which is formed by a glacier. The cascade is visible from the site that is situated at the border of Queulat National Park in Patagonia, 3 hours away from Coyhaique, the nearest city.



Regarding the building, they decided to propose a construction that would depend on its context to reduce to the maximum its presence in the Patagonian landscape; this is how reflection was the most asserted principle to work on. Reflection as the ornament and presence.

The situation of harsh climate conditions and isolation compromised the material and construction logistic decisions to secure its construction quality and aging.

Inside the bottling plant:




The interior is organized in two areas, each related to a different scale. The area of the bottling process utilizes the height of the industry and the rest of the office programs are disposed in wood modules of lower height.




The Ice Swan Myth:
Ice Swan takes its name from the cosmogony of patagonian communities, the first ones to dwell there. The legend tells they were a group of native kawesqar women that died by taking side with the 'Sister Moon' against the 'Brother Sun' turning into swans that flew up to the moon. They called them ice swans, believing these became winged spirits of the glaciers, which now is the place of origin of Ice Swan's water.



Physiochemical Properties
Of utmost purity and a delicate millenary taste, our water naturally flows from glacier thaws, snowdrifts and eternal snows from the untouched region of the chilean patagonia. Our water is bottled with classical music in our facilities in order to preserve its extraordinary genuine properties, following the theories of Dr. Masaru Emoto.



Ice Swan: Chile (Patagonia)
Virginality:
Tds: 12 Mlg (Super low minerality)
Hardness: 1 Mlg (Soft)
Ph: 6,7 - 7,3 (Neutral Orientation)
Calcium: 2,99 Mlg
Nitrate: 1 Mlg (Superior Virginality)
Sodium: Sodium Free
Magnesium: 1 Mlg

images and info courtesy of Ice Swan and Panorama Arquitectos

Ice Swan

You can purchase Ice Swan Water here or at other fine bottled water retailers.