Damien Lewis + Lana Del Rey + Action = DESIRE, A Short Film For Jaguar and A Look Behind The Scenes.

To promote the new Jaguar F-TYPE, sexy ginger Golden Globe winning actor Damian Lewis joins Shannyn Sossamon in this new action-packed 13 minute short film, DESIRE, a collaboration with Ridley Scott Associates and featuring music from Lana Del Rey.




'Desire,' directed by Adam Smith in a five day shoot in Chile's Atacama Desert, is a 13 minute tongue-in-cheek James Bond-esque story in which Lewis plays Clark, a man who encounters difficulties in his attempts to deliver a Jaguar F-TYPE to a rather shady man who's at odds with a mysterious young woman played by Shannyn Sossamon.


above: "It sort of fell into my lap," the London-born actor tells The Hollywood Reporter. "I've never done anything for the online market before, and I just thought it was cool to work with Ridley Scott and [director] Adam Smith. I thought the script had a kind of nod to the Americana that you find in the Coen brothers' movies."

Now, a look at the 13 minute branded content and the making of it.

DESIRE:


"The Making Of" in 3 parts:
Join Ridley Scott Associates and director Adam Smith in Chile's Atacama Desert, as the crew begin to bring the action-packed F-TYPE Desire film to life in a look behind the scenes


Part 1:



Part 2:



Part 3:




Interested in the new F-Type? you can download the e-brochure here

WALLPAPER* AND JAGUAR CARS ANNOUNCE THE WINNERS!

In case you hadn't noticed, I've been posting the shortlist nominees for some of the categories for the fabulous Wallpaper* Design Awards all week. Now the winners have been announced and below are the results.

Well, not only did they announce the winners to the Wallpaper* Design Awards last night, but they had a rockin' party to do so. This is the fourth year of the annual Wallpaper* Design Awards. The first awards were launched in the January/February issue of Wallpaper* in 2005.

The international design, fashion and lifestyle magazine, Wallpaper,* and headline partner Jaguar Cars have dramatically transformed the Old Sorting Office on New Oxford Street, London, into a spectacular venue to host a dinner and drinks party celebrating the nominees and winners.

This year the Design Awards are bigger and better than ever with 63 categories ranging from ‘Best City’ to ‘Best Stationery’ – a first peek at Tony Blair’s new graphic identity.

In true Wallpaper* style they’ve gone one step further than simply opening an envelope to reveal the winners. Instead, they’ve teamed-up with digital animators, Mainframe, to produce animations for each winner of the Judges’ Awards.

Click on the winners below to see the animations.

Best domestic appliance
‘Katamari 01’ speaker by Giyanze

Best furniture designer
Tokujin Yoshioka

Best new restaurant
Mathias Dahlgren, Stockholm

Best new hotel
Riva Lofts, Florence by Claudio Nardi

Best new private house
Ring House, Karuizawa by TNA

Best new public building
New Museum, New York by SANAA

Best city
Los Angeles

Best fashion
Jil Sander A/W 2007 by Raf Simons

Best grooming product
TweezLight

Most life-enhancing item
$100 laptop by Yves Behar

Other winners include Apple’s iPhone, John Pawson, Arik Levy, Martino Gamper, Tamara Salman, Ralph Pucci and OMA.

The full list of categories and winners are announced in Wallpaper’s Design Awards issue, available on 10 January 2008 and on www.wallpaper.com.

Judges Profiles:
André Balazs
Patricia Urquiola
Tadao Ando
Wong Kar-wai
Donatella Versace
Langlands & Bell

Below is the press release- straight from the ultra hip digital director of Wallpaper* magazine, Kay McMahon, to yours truly complete with some pics of the bash.

Tony Chambers, Wallpaper* editor-in-chief, says:
“It is always a pleasure and a privilege to give the Wallpaper* stamp of approval to the experimentalists, innovators and dreamers of the past 12 months. From the $100 laptop to the €200,000 cashmere carpet, we’re celebrating great design wherever and however it appears. With the assistance of our panel of international judges (see their profiles above) – Tadao Ando, André Balazs, Wong Kar-Wai, Langlands & Bell, Patricia Urquiola and Donatella Versace – and with Jaguar once again as our associate, it has been a stellar year.”

Now, about that party:



Venue
Wallpaper* and Jaguar have dramatically transformed the Old Sorting Office on New Oxford Street, London, into a spectacular venue to host a dinner and drinks party celebrating the nominees and winners. Production of the event was managed by My Beautiful City, headed up by Robin Scott-Lawson.



Guests
250 guests accepted invitations to the dinner. Guests included the winners and nominees of all categories, the international panel behind the Judges’ Awards, as well as fashion designers, architects, interior designers and friends of Wallpaper*.

Best cocktail menu:
Cocktail 1 – Ten Fresh Martini
Tanqueray No 10, lemon juice, gomme, shaken with ice and strained into a martini glass, garnished with lemon peel

Cocktail 2 – Rosie Ten Collins
Tanqueray No 10, lime juice, elderflower cordial, apple juice, topped up with soda, built with ice into a cocktail glass, garnished with slivers of apple

Cocktail 3 – Red Heaven
Wallpaper* Design Awards: Best cocktail
A unique blend of chilli, cucumber, apple, sugar, lime juice and fresh mint added to Smirnoff Black, pomme verte and apple juice, shaken with ice and a secret ingredient

Goodie bag contents:
Wallpaper* Design Awards issue
Wallpaper* Los Angeles City Guide
Jaguar pen and magazine
Givenchy Rouge Interdit lipstick
Prada Infusion d’Iris miniature
TweezLight tweezers
------------------------------------------------------------------------------------------------------------
My personal big thanks to Kay McMahon and the following people and companies who continue to support, encourage, promote and reward great design in all aspects:

Wallpaper*
www.wallpaper.com
Jaguar
www.jaguar.com
Production:
www.mybeautifulcity.com
Drinks sponsors:
www.tanqueray.com
www.smirnoff.com
www.icelandicglacial.com
Goodie bags:
www.wallpaper.com
www.jaguar.com
www.parfumsgivenchy.com
www.prada.com
www.tweezlight.com

The New 2009 Jaguar XF: A Very Sexy Kitty

I think this new Jaguar is absolutely stunning despite what long-term Jag lovers are saying about it's losing the classic Jag lines and becoming a more conventional (i.e. bland) car.
Yes, it has hints of the Lexus GS and a rear end that reminds one of the Aston (and that's a good thing).

It is true, it doesn't scream 'jag' and maybe that's why I think it's so beautiful.

Take a look and decide for yourself:




Reprinted from Autoblog:
Last December, the Jaguar C-XF Concept received an early debut ahead of the Detroit Auto Show thanks to some memorable embargo breaks by established media outlets. The 2009 Jaguar XF, the production car inspired by the concept, was supposed to be unveiled tonight at midnight, but again things did not go as planned. We colluded with our friends over at Jalopnik to wait and see how things played out, as well as remained in communication with Jaguar to help identify embargo breakers, but the cat (hahaha) is out of the bag. You can read more about the meta circumstances surrounding the leakage over at Jalopnik.



Meet the 2009 Jaguar XF, the car that could save the automaker from Coventry. The new saloon's styling is polarizing, as evident by the split Autoblog crew that's either deriding or drooling over it. The CX-F Concept's influence is clear, but it's wrapped around a more conventional shape that meets pesky things like safety standards. Those cat eyes remain, as well as more aggressive details in the front bumper, and Jaguar's now signature air vents are present, as well. The rear end from Aston has remained virtually untouched, which is a bit of a distraction, but overall the 2009 Jaguar XF is a looker to the Nth degree.

See the full press release and technical specs from Jaguar, as well as our complete gallery of high-res pics by clicking here.


The debut of the Jaguar C-XF concept at the Detroit Auto Show, inspired/paved way for the production of another Jaguar, the XF. This car might be jaguar’s last chance to prove it’s existence as a luxury brand. The XF has the same detailed bumper and cat eyes present in Jaguar’s line up, the back some will argue it looks like a BMW. New features include signature air vents, and the Drive selector (it raises when you want to select the drive, and disappears when not in use). The XF will be released in four models: a 2.7 liter V6 240hp at the entry level, (Europe only) all the way to a 4.2 liter V8 420hp, which jumps from 0-60 in 5.5 seconds.