Kit Kat's Tribute To Lego

Kit Kat continues to engage people and set social media sites abuzz with their fun guerilla marketing projects. Their latest is a tribute to Lego. They created their own unofficial Lego Kit Kat kit, if you will, to encourage people to "Build Their Own Break"- a play on the candy's long time tagline. The boxed set is numbered 27325 and has been named #LEGOKITKAT.




Yesterday, they sent the following press release to Lego brick fans and sites:

Here at KIT KAT we are huge fans of LEGO. Because nobody is better at building a great break than LEGO, except for us maybe. So during one of our occupational breaks we came up with the idea of a KIT KAT entirely made of LEGO bricks.

We call the result simply #LegoKITKAT and it comes with a lot of authentic details: the KIT KAT logo, a red wrapper, four chocolate fingers, layers of wafer and even a snapping sound when you break it! And even though we don´t really expect #LegoKITKAT to hit the shops anytime soon, we gave it a stylish box anyway. But the best bit about it: everyone can build his very own perfect break from it. Introducing Lego KIT KAT with more than 1 million in 1 breaks.

Go build your own break – A tribute to Lego. Have a break, have a Lego KIT KAT.

all images courtesy of Kit Kat

Credits:
Advertising Agency: JWT Group Germany, Frankfurt, Germany
Executive Creative Director: Mark Karatas
Copywriter: Carsten Bug
Junior Copywriter: Haiko Hörnig
Art Director: Kathrin Waschek
Junior Art Directors: Andreas Villing, Oliver Wohlfarth
Packaging Design: Heike Konsek
Account Manager: Alexander Hempel
Production: Fabian Schrader

Packaging For The Happy Show's Typographic Films by Sagmeister & Walsh

These beautifully designed limited edition Blu-ray packages for three of Sagmeister & Walsh's typographic films, currently shown as part of the traveling exhibition "The Happy Show", each contain a unique earthenware USB drive (specific to each film), the disc and a certificate of authenticity. All the black boxes were individually written on by Stefan.








Centered around the designer's ten-year exploration of happiness, the traveling exhibition of Sagmeister & Walsh's The Happy Show presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister's diary, manifested in a variety of imaginative and interactive forms. To contextualize the maxims that appear throughout the exhibition, Sagmeister has gathered the social data of Harvard psychologists Daniel Gilbert and Steven Pinker, psychologist Jonathan Haidt, anthropologist Donald Symons, and several prominent historians. In addition to individual works, some of which have been custom-made for this exhibition, The Happy Show includes a personal narrative, as Sagmeister's individual experience is portrayed beside social data detailing the role of age, gender, race, money, and other factors that determine happiness.


above photo of Stefan Sagmesiter and partner Jessica Walsh, credit to John Madere (johnmadere.com)

Stefan Sagmeister talks about The Happy Show exhibit:


Bill Rodgers of C-file reports that "The Happy Show was a 2012 traveling exhibition by the New York design firm Sagmeister & Walsh. Spearheaded by Stefan Sagmeister, the show premiered at the Institute for Contemporary Art in Philadelphia in August 2012 (and has since traveled through Los Angeles, Toronto and New York). In addition to being a personal narrative of Sagmeister’s quest for happiness through meditation, therapy and pharmaceuticals, The Happy Show also looked at happiness through social data with factors such as age, gender, race and money. Sagmeister’s work employed graphic design, graffiti, bright yellows, free gumballs and activity cards suggesting things such as cutting out of the show early to go home and have sex.



Video was also a feature of that exhibition. Three of those films are now available in a limited series of boxed USB drives. Each box was written on by Sagmeister; they bear individualized therapeutic reminders to be present, flexible and to ask for what you want. The USB drives themselves are made of ceramic and resemble horns, or tentacles or worm specimens. They look like exhibits taken from the mental health wing of the natural history museum.



Physical media is dead. The conventional wisdom among people who produce this soon-to-be-ancient material is that physical media works best when it enhances the experience of the song or video contained within. Within the last decade we’ve seen musicians release albums that are pressed on X-ray images or are part of a vast alternate reality game. Sagmeister, who has worked within the music industry creating album art for musicians such as Lou Reed and OK Go, seems to be working with similar logic as he created a highly-personalized artifact from his exhibition that draws the experience of his work forward, even if you’re only viewing it from your home computer."

Credits:
Creative Director : Stefan Sagmeister
Art Director and Designer : Santiago Carrasquilla
Designers: Christian Widlic, Esther Li, Thorbjørn Gudnason
Ceramic Production: Janine Sopp
Box Production: South Side Design and Building

Check out the fun title sequence on this one Happy Show video:


all images and information courtesy of Sagmeister&Walsh

J&B Commissioned A Tattoo Artist To Ink 25 Limited Edition Bottles of Scotch.

The idea to tattoo the bottles was devised by French design studio Button Button as an unusual way to commemorate J&B's heritage.

These Will Wipe Anything But the Smile From Your Face. Crazy Beautiful Wet Wipes.

10  wet wipes to a pack, 11 packages to choose from. Beautifully designed with hilarious copy.









Crazy Beautiful Wet Wipes, $3.99 a pack, buy them here

Sony Bottles Their Waterproof MP3 Players And Sells Them Via Vending Machine.

DraftFCB of Auckland has created a marketing first - The Bottled Walkman. To illustrate the waterproof properties of Sony's W Series MP3 player, they cleverly packaged the device in bottles full of water and then hijacked a vending machine in a gym and transformed it into a product display, distribution channel, and talk piece.







Targeting swimmers specifically, the unique idea removes barriers to purchase, allowing swimmers to buy the product inside of gyms and public pools as easily as buying a bottle of water.



The effort was further supported with additional signage in the pool area:



Video:


See the full creative credits here

They are only packaged this way in new Zealand, but you can purchase them here

Not For Metrosexuals or Euro Trash, The Duke Cannon Supply Co. Caters To The Manliest of Men.

I'd never heard about the Duke Cannon Supply Co. until my friend Joel posted one of their "Big Ass Bricks Of Soap" on Facebook. Intrigued and amused by the "Smells like naval supremacy."  line and the great bold package design, I did some research. I was thrilled to find their site peppered with a great sense of humor as well as some very fun, albeit über-Macho, Military-inspired grooming products for men.

The Chicago-based company's products make you smell and feel laden with testosterone , while also helping out military veterans. A portion of the proceeds directly supports Veteran causes. For more details on that, go here.


above: Their manifesto of sorts, as it appears on their home page.

With legit military guidance and an industrial design flavor, the brand offers 5 different Duke Cannon Soaps (there's even a set available with a hatchet), two shampoos and shaving cream. The copy on the packaging is smart and witty and not for pansies or those who expect to be pampered.

I had to include their clever descriptions along with their product images for you.

BIG ASS BRICKS OF SOAP


This soap product is designed to meet the high standards of hard working men who want to get clean & smell good without using feminine shower gels and accessories. This product is modeled after the rough cut, "brick" style of soap used by GIs during the Korean War and is manufactured in the same plant that was the primary supplier of military soap for over 20 years.



Big Ass Brick Of Soap - Black Bar 3-pack

Smells like accomplishment.
This new soap product from Duke cannon Supply Co. is designed to meet the high standards of hard working men. The incredibly masculine scent of bergamot and black pepper evokes the feeling of drinking a fine scotch in a wood-paneled den. Simply put, it is the scent of accomplishment. Like all Duke Cannon soap products, each brick is large (10 oz.) and contains steel cut grains for maximum grip.

Big Ass Brick of Soap - Green Bar 3-pack

Smells like Victory.
The Duke Cannon Supply Co. Big ass brick of soap is designed to meet the high standards of hard working men who want to get clean and smell good without using feminine shower gels and accessories. True to its name, our soap is big (10 oz.) and will last much longer than the chick-sized bars in your local grocery. It also smells awesome (clean, fresh scent) and contains steel cut grains for maximum gripability. If you enjoy activities like drinking american beer or using power tools, then frankly, this is the only soap meant for you.

Big Ass Brick Of Soap - White Bar 3-pack

Smells like productivity
For the early rising man who leads a life of productivity, duke cannon created a soap with a hint of menthol to cool the skin and wake him up so he can get things done. This new superior grade product from duke cannon has a fresh mint smell and contains steel cut grains for maximum grip. Net wt. 10 oz.

Big Ass Brick of Soap - Blue "Naval Supremacy" 3-Pack

Smells like naval supremacy.
Introducing the latest home run from Duke Cannon. While other blue soaps are named "Ocean Force" or "Summer Mist," our blue soap is the only one big enough to be named "Naval Supremacy." With a package sporting the official colors of the U.S. Navy, this superior grade product weighs in at a hefty 10 oz. and has steel cut grains for maximum grip.

Duke Cannon Heavy Duty Hand Soap 3 Pack

Duke Cannon doesn't spend all day typing emails on a laptop. And he damn well sure has never gotten a manicure. His hands build tangible things like v8 engines and two story decks. And hard work makes hands dirty. That's why duke cannon offers a heavy duty hand soap, a rough cut brick formulated with pumice to clean the hands of hard working men. It is modeled after heavy duty soap supplied to GIs during the Vietnam war. Like all duke cannon bricks of soap, this one weighs in at a hefty 10 oz., almost 2x the size of other pumice soaps.

Duke Cannon "El Cuatro" 4 Ct. Variety Pack

We understand it can be difficult to choose among victory, productivity, accomplishment, and naval supremacy. Hell, they all sound good, and they certainly are. Therefore, hedge your bet by purchasing this 4 ct. "El Cuatro" variety pack, featuring one each of our outstanding big ass bricks of soap. You will never get a better smelling package in the mail.

Limited Edition U.S. Military Field Box Gift Pack


Back by popular demand. While clown soaps offer a free loofa, The Duke Cannon Gift Pack offers a Variety Pack of 5 Big Ass Bricks of soap (one of each variety + one heavy duty hand soap), and an authentic Military Field Box used to carry .30 Cal Ammunition. These cans are reusable and watertight and they make for great hunting/camping storage cans or the greatest lunch pail ever. And, as a nominal bonus, we are offering a free Stanley Screwdriver, proudly made in the USA like all Duke cannon products
NOTE: CANS ARE IN USED CONDITION, AND THEREFORE HAVE DENTS AND SCRATCHES.

The American Soap and Hatchet Set


Duke Cannon’s American Soap & Hatchet Set is to be used by workers, explorers, and craftsmen—NOT FOR CLOWNS. Each item has been built for general purpose use or combat, as needed:
• Duke Cannon Hatchet made of razor sharp US steel forged to genuine American hickory
- Color: Stealth
- Specs: 19oz head weight, 18” handle length
- Each Duke Cannon Hatchet is hand crafted, so no two are exactly the same
• Carhartt IFD Cold-Weather Skull Cap. Protects against all elements. Not to be worn by guys named Skyler when the weather reads above 50 degrees. IMPORTED FROM DETROIT.
All Five Big Ass Bricks of Duke Cannon soap:
- Smells Like Victory
- Smells Like Accomplishment
- Smells Like Productivity
- Smells Like Naval Supremacy
- Heavy Duty Hand Soap

HAIR PRODUCTS:

Duke Cannon 2-in-1 Hair Wash - Hard-Working Clean



Duke Cannon has little patience for skinny jeans, veggie burgers, or products of inferior quality. His new Hard-Working Clean 2-in-1 Hair Wash has been engineered with only Superior Grade ingredients:
- Protein for strength
- Vitamin E for antioxidant protection
- Vitamin B5 for conditioning
- No harsh sulfates or parabens
Duke Cannon 2-in-1 Hair Wash is for men of higher taste, not clowns.

Duke Cannon 2-in-1 Hair Wash - Thickening Formula



For "News Anchor Thick" Hair
Duke Cannon has no interest in salads, male capri pants, or products of inferior quality. His new Thickening Formula 2-in-1 Hair Wash has been engineered with Superior Grade ingredients:
- Protein for strength
- Tea Tree Oil and Menthol to wake you up
- Vitamin B5 for conditioning
- No harsh sulfates or parabens
Duke Cannon 2-in-1 Hair Wash is for men of higher taste, not clowns.

SHAVING CREAM

Superior Grade Shaving Cream


If left untouched for three days, Duke Cannon's beard would grow a beard. Therefore, he needs a shaving product that will clean him up without the burn. His barbershop formula shaving cream is engineered with only Superior Grade ingredients:
- Aloe Vera for relief
- Shea Butter for hydration
- Macadamia Nut Oil for the closest possible shave
- Calendula Extract for recovery
Duke Cannon Superior Grade Shaving Cream is for men of higher taste, not clowns.

ASSORTED KITS

Duke Cannon Class VI Supply Kit 1.0


Like a set of tools for the bathroom, the Duke Cannon Class VI Supply Kit contains grooming essentials for the man of higher taste. The clear gift box contains:
- Super Grade 2-in-1 Hair Wash (Hard-Working Clean) (10 oz.)
- Superior Grade Shaving Cream
- Big Ass Brick of Soap (Smells Like Victory)
- Big Ass Brick of Soap (Smells Like Naval Supremacy)
The chances of a man returning that sweater from Express? Pretty high. The chances of returning this collection of home runs from Duke Cannon? Pretty damn low. For excellent giving, consider the Class VI Supply Kit.

Duke Cannon Class VI Supply Kit 2.0


Like a set of tools for the bathroom, the Duke Cannon Class VI Supply Kit contains grooming essentials for the man of higher taste. The clear gift box contains:
- Super Grade 2-in-1 Hair Wash (Thickening Formula) (10 oz.)
- Superior Grade Shaving Cream
- Big Ass Brick of Soap (Smells Like Productivity)
- Big Ass Brick of Soap (Smells Like Accomplishment)
The chances of a man returning that sweater from Express? Pretty high. The chances of returning this collection of home runs from Duke Cannon? Pretty damn low. For excellent giving, consider the Class VI Supply Kit.

CUSTOMER REWARDS


As if buying these fun and unique products weren't enough, they offer customer 'rewards'- very macho types of items. As they hilariously state on their site:
"If you buy lots of Duke Cannon Supply Company products, you get free stuff. Not stupid crap you don't need. Instead, we offer items that are Duke Cannon certified -- actual things he likes and uses. So save your UPCs, and when you have enough, email us at the address below, tell us what you want, and we'll send you some useful stuff."


Shop Duke Cannon Supply Co.

Buy Duke Cannon Soaps here as well