Wasabi and Salty Caramel Popcorn Vodka? Introducing Oddka, Crazy and Beautiful Flavored Vodkas From Wyborowa.
Oddka by Wyborowa, is a new line of creatively flavored vodkas by Pernod Ricard that will initially launch in select U.S. states including Alabama, Massachusetts, Pennsylvania and Rhode Island, prior to expanding its global distribution later this year.
The unusual beverages have an equally unusual spokesman, a 2-D illustrated gentleman named Wit (more on him later in the post).
Oddka is available as an original, clear vodka and in five unconventional flavors, including Apple Pie, Electricity, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi, each designed to inspire experimentation and self-expression.
The flavors may be weird but bottles are beautiful. Take a look.
Salty Caramel Popcorn:
Fresh Cut Grass:
Meet Brand Spokesman Wit Oddoski:
The voice and inspiration of the Oddka brand is Wit Oddoski, a virtual character in the real world. He is a charismatic individualist and curious 2-D line drawing born in the age of invention and experimentation who marches to the beat of his own drum. He has made his social debut via Facebook and Twitter (@WitOddoski), connecting with consumers and sharing imaginative "oddtail" cocktail recipes.
"ODDKA was created for the individual who seeks brands that are confident, expressive and challenge the norms, just like they do," said Maxime Kouchnir, vice president, Pernod Ricard USA. "We are excited about the initial release of ODDKA in select states and sharing our curious approach with these individuals and provoking their senses."
Here's how Wit describes the unique flavors:
Original: I once meditated for a week. Afterwards I came up with the idea of a vodka-flavoured vodka. An idea so fresh, so elegant, so smooth, I couldn’t believe it hadn’t been thought of before. When I discovered it had, I thought I’d make it anyway.
Electricity: Ever wondered what a bolt of lightning tastes like? Me too. That’s why I created this shockingly good tongue-tickling vodka. Now lightning can strike as often as you like.
Salty Caramel Popcorn: I love the movies, though personally I’ve never seen the appeal of those 3D ones. If this flavour was a film it would be a caramel comedy with a sea salt subplot and a warm, feel-good ending.
Fresh Cut Grass: One day my llama distracted the janitor when he was mowing my factory lawn and there was an accident. A fortuitous accident with a crisp and citrusy outcome.
Wasabi: At Ninja school I was taught the saying, ‘The Wasabi-eating Ninja Laughs Last’. I’m still trying to figure out what it means, but in the meantime have created this fiery flavour to creep up on your taste buds. Enjoy.
Apple Pie: Inspired by Grandma Oddoski’s famous apple pies. I gave her my word I would never reveal her secret ingredient. This sweet tasting apple and cinnamon flavour vodka is a tribute to that promise.
The elegant and smooth Original Oddka (40% alc./vol., 80 proof) and the new five sensory-pleasing flavors (30% alc./vol., 60 proof) sell for a suggested retail price of $15.99.
ODDstache mobile app:
To connect fans with the brand's experimental personality, ODDKA launched a free "ODDstache" mobile app, available on iTunes. Men and women alike can grow their very own ODDstache on a mobile photo of their choice. To mature, the mustaches need tending; growth can be accelerated with grooming, feeding and by sharing with friends on Facebook—the more "Likes" received, the more ODD it will grow.
Located in Vancouver, British Columbia, The Jaw Drop Cooler Co. was launched in Spring of 2012 by Aquilini Brands - best known for their real estate holdings but who also launched the 2011 Bassano Hard Soda, which seems to have been replaced by this new collection of flavored vodka and malt beverage coolers.
The line began with two flavors, in eye-catching can designs: Sucking Lemons and Puckering Punch. Squeezing Melons and Licking Limes are the two latest flavors to join the line. At one point, Biting Oranges and Blowing Rasberries seemed to be amongst the flavors, but I believe those flavors have been retired.
The original Jaw Drop Cooler. Sucking Lemon's blend of bubbly citrus has been turning company picnics into raves since 2012. Take a big gulp of life and try this tasty beverage.
The nostalgia of punch fused with grown-up vodka refreshment = ultimate cooler bliss. If you’re down for a mouth-watering combination of cherries and Tropical flavours, then Puckering Punch is the drink for you.
**NEW** LICKING LIMES
Fresh! Tangy! Yes! Licking Limes is succulent yet not-too-sweet, with the universally satisfying taste of limes.
**NEW** SQUEEZING MELONS
Spilling over with voluptuous watermelon flavour! This fun, crimson slush bounces right up in your face and delights the senses.
Note: The Canadian beverages contain 7% alcohol while the US beverages contain 12%.
Brand Ever was responsible for the terrific brand identity including the naming, fabulous packaging, and collateral designed for the products.
Available in Canada:
•SUCKING LEMONS - 7% Vodka Cooler
•PUCKERING PUNCH - 7% Vodka Cooler
•**NEW** SQUEEZING MELONS - 7% Vodka Cooler
•**NEW** LICKING LIMES - 7% Vodka Cooler
Available in USA:
•SUCKING LEMONS - 12% Flavored Malt Beverage
•PUCKERING PUNCH - 12% Flavored Malt Beverage
•BITING ORANGES - 12% Flavored Malt Beverage
Jaw Drop Coolers Co.
Since most Jews are in the midst of celebrating Passover this week, I thought it might be a good time to introduce you to Moses Vodkas. Pure in spirit and true to the laws of the Jewish faith, Moses Vodka is the first ultra premium vodka certified kosher all year round.
Moses Vodka is an award-winning "super premium" vodka that includes the extra feature of being certified Kashrut or kosher. Fortunately enough, a miracle wasn't needed to create Moses Vodka. Just the Prophet's name, pure spring water, the choice of the finest raw ingredients, a unique filtration process, and the blessing of a Rabbi to deliver you a kosher product of true perfection.
above: Moses Vodka is available as both a super premium pure Vodka and a Date flavored Vodka.
From Finland (yes, there are Jews in Finland), it is certified under the supervision of Rabbi Dr. Moshe Edelmann. The vodka itself is made from a base of sugarcane (a vodka rather than a rum because it will have been distilled up to at least 190 proof prior to bottling) and blended down with natural spring water.
Rabbi Yaakov Westheim supervises the distillation process, making sure sugarcane is transformed into pure spirit using methods and machinery compliant to kashrut laws.
Rabbis Benjamin Gruber and Moshe Edelman are responsible for the production process and the quality of ingredients.
This includes a careful selection of raw ingredients, cleaning the bottling line and mixing tanks with boiling water, the usage of single-use materials in the production process wherever possible, strict hygiene rules to follow by the personnel throughout manufacturing and packaging.
As an additional note, as is common with some European vodkas there is a sugar additive to the spirit--sometimes called "rounding the spirit"--which will upset some vodka purists. For others, this is adds a welcome and flavorful smoothness to the vodka.
The Moses Vodka Gift Box:
• 1 bottle of Moses Vodka (750ml)
• 1 bottle of Moses Date Vodka (750ml)
• 4 shot glasses
The Vodka has won several awards for both taste and packaging.
Silver - NYISC
Silver - Vodka Masters (design and packaging)
Silver - SFWSC
Silver - ISC
Gold - SIP Awards
MASTER - Vodka Masters
Some of their ads:
Moses Vodka can be purchased online at:
The Kosher Wine Company
To find other stores in various countries that carry Moses Vodkas, check here.
I recently wrote about Smirnoff's new flavored vodkas, one of which is said to taste like whipped cream. This got me thinking.... what if there were an actual whipped cream that tasted like vodka instead of the other way around? So, I did a little googling and found something even better.... Whipped Lighting - Alcohol Infused Whipped Cream in a can in 11 delicious sounding flavors.
Whipped Lightning (which I prefer referring to as its urban slang nickname and their url... Whipahol) contains 18.25% alcohol (36.5 proof) with the exception of four flavors (Caramel Pecan, Chocolate Mint, German Chocolate and Hazelnut Espresso) which contain 16.75% alcohol (or 33.5 proof).
Whipped Lightning can dress up many a drink (and a dessert). Whether you prefer a martini, shot or shooter, cocktail, frozen drink, coffee, pie, ice cream or just straight from the can, Whipahol is one of a kind. Okay, not really one of a kind since a competitive product named Cream with 6 flavors, 15% alcohol content and much better designed packaging has recently hit the market.
above: Cream, another recently introduced Alcohol-infused whipped cream
As you would expect, many college campuses, concerned parents and special interest groups are up in arms over this product because of its obvious appeal to underage drinkers who are likely to abuse the product. Ingesting one full can will give you an effect equal to about three beers - and probably a stomachache.
Below are some answers from the folks behind Whipahol you're bound to have about this creamy booze in a can.
Do I have to refrigerate Whipped Lightning?
No, Whipped Lightning does not need to be refrigerated, ever. As a matter of fact refrigeration will cause the alcohol to separate from the cream and Whipahol will serve rather muddy. Don't worry though, refrigeration won't hurt it; just let it return to room temperature and all will be fine. Whipahol is infused with grain alcohol and pressurized inside a sterile environment. Although it will not go bad sitting out on a hot summer day we recommend trying to keep it somewhere around 70 degrees.
Should I shake the can?
You should shake Whipped Lightning vigorously before serving. This will help to mix up all the tasty ingredients.
There is still product in the can but why is nothing coming out?
Whipped Lightning is under pressure, if the can is relieved of pressure the product will not dispense. Do NOT spray Whipahol while the can is pointing up or sideways because the gas will be used up before all the Whipahol is dispensed from the can. Be sure to shake well, point the can downwards and spray.
Can I leave Whipahol in my car on a hot summer day?
No, you should not leave Whipahol in a hot car. Any aerosol product can become over pressurized by the heat in a parked car. This will cause the valve to fail and Whipahol will end up all over your upholstery rather than where it belongs, in your mouth.
How many calories are in a serving?
We've never had Whipped Lightning tested to determine how many calories are in a serving. Whipahol is not a food product and is not subject to FDA labeling requirements; it is an alcoholic beverage. You should consume Whipahol in moderation, please enjoy it responsibly.
Do you have to be 21 years old to purchase Whipped Lightning?
Yes, Whipped Lightning is an alcoholic beverage so you must be 21 years old to purchase and consume in the United States.
What is the shelf life of Whipped Lightning?
Whipped Lightning is best used within 12 months of being made. Please see the label for either a born on or expiration date. We make Whipahol to order so your can of Whipped Lightning is fresh and has not sat in a warehouse for months after production.
Why is Whipped Lightning not available in my state?
If Whipped Lightning is not currently available in your state, more than likely we are working on finding a distributor. You can help us by asking for Whipped Lightning at your local liquor store.
Click here to find where to purchase Whipped Lightning and some recipes as to how to serve it.
By the way, that fabulous image of the girl covered in whipped cream at the top of this post is from the photo shoot of Herb Alpert's Tijuana Brass 1965 album cover for Whipped Cream & Other Delights (courtesy of Esquire magazine's archives and composited by yours truly)
To some they may sound appealing, others may become nauseous, but yes, Smirnoff Vodka now comes Fluffed and Whipped. Two new dessert-type flavors (coined "confectionary" flavors by the alcohol industry) made to taste like marshmallow and whipped cream.
The New Flavors:
With less percentage alcohol per volume than their classic vodka (30% for the Whipped Cream and 35% for the Marshmallow versus 40% for their classic Red Label), the super sweet flavors go down easy- perhaps a little too easily, raising some concern about the obvious appeal to underage drinkers.
According to Smirnoff's press release "...SMIRNOFF Whipped Cream Flavored Vodka possesses a seductive aroma that compliments its smooth whipped cream taste. SMIRNOFF Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection—qualities that exemplify the innocent side of a favorite indulgent dessert."
Drinkhacker rates and reviews the flavors as following:
Smirnoff Whipped Cream Vodka – "Sure, I’ll buy that. It’s more caramelized sugar than whipped cream. Baked Alaska or crispy creme brulee crust, with a distinct coconut vibe, instead of Reddy Whip. That said, it’s so sweet that any sense of “vodka” all but vanishes into the dessert course here. Add to coffee, hot chocolate, or your insulin shot. B" - drinkhacker
Smirnoff Fluffed Marshmallow Vodka – "Are we done? We are not done. Because while I’ve tried whipped cream vodkas before, here comes the first marshmallow-flavored vodka I’ve ever tried. Fluffed isn’t right: Like the Whipped Cream version, there’s a burnt character here. This is toasted marshmallow, not fluffed marshmallow. I swear you can taste the stick that’s impaling the marshmallow and holding it over the campfire. I think this is a little more complex, and ultimately a bit more interesting — for a crazy girl drink vodka, anyway. B+"- drinkhacker
The ad campaign, produced by the Smirnoff creative advertising agency, JWT New York, uses Amber Rose as a spokesperson/brand ambassador with a series of print ads and a tv spot shot by David LaChapelle.
In typical LaChapelle fashion, the print ads and tv spot feature the socialite and model in a surreal, sexually suggestive and outrageously colorful world.
The print ads will run in magazines like Instinct, OK, People Style Watch, Rolling Stone and The Star.
The outdoor ads will be a mix of LaChapelle images and pictures of the bottles. There will be billboards, signs in subway stations and bus wraps.
The commercials will run on cable channels like BET, Comedy Central, TBS and VH1 and appear on shows for which more than 70 percent of the viewers are ages 21 and older, according to Alefiyah Sarma, senior brand manager for Diageo in New York.
Project: "Fluffed & Whipped" TV :30
Agency: J. Walter Thompson, New York
CCO: Peter Nicholson
ECD: Matt MacDonald/ Jeremy Postaer
Art Director: Eric Larkin
Director of Content: Sergio Lopez
Producers: Carrie Lewis / Andrea Curtin
Director of Music: Paul Greco
Sound Design: Alan Friedman
Audio Post Mix: Andy Green
HSI, Los Angeles
Director: David LaChappelle
Music Supervision/Music License: Thwak! Music UK
Additional Music License: Human Worldwide