above: A series of greetings cards that when scanned with a QR code reader direct people to themed music playlists within their Spotify Premium smart phone app.
Once upon a time, the "mix tape" was an overture of intimacy, of sharing, a gesture to show you cared by sending someone your own personal musical playlist as a message. Now, Stupid, a collective of young creatives in the UK, have designed greeting cards with customized artful versions of QR codes (they call them QR Images) that when scanned, lead you to specific playlists on Spotify, making them the mix tapes of the new Millenium.
How it works:
above: Music for art lovers
above left: Music for Cooks; above right: Music for Monsters
above left: Music for Geeks; above right: Music for Love
Stupid is presently in talk with various UK companies about producing the cards en masse, but for now, if you'd like one contact them directly here.
A collective of young creatives who want to work on interesting and challenging projects. With their mix of creative disciplines they hope to do most projects entirely in house allowing them control over the entire creative process. However when they do use outside specialist talent they make sure it's someone very special with an inherent ability to think stupid.
WTF are QR Codes and what is Spotify?
If you're not at all familiar with QR Codes or Spotify, and the above post sounded like a foreign language to you, learn about both at the links below:
• How QR Codes work
• About Spotify