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Each year fashion brand Emporio Armani chooses a new celeb to be scantily clad in their black and white ad campaign for underwear and lingerie. Shot by Steven Klein, this year's sexy siren is Rihanna, replacing last year's Megan Fox and David and Victoria Beckham.
Taken in a black Lincoln Continental in New York, Rihanna's photos by Steven Klein (shown below) were just unveiled to the public.
Mert Alas and Marcus Piggott shot Megan Fox and Victoria and David Beckham for the brand's 201o underwear campaign: